Every author’s path is different, and visibility starts with understanding what works for you. On Author Marketing Minute, host Lynn McGinnis, a veteran marketing generalist with a decade of publishing experience, shares quick, practical insights to help self-published authors get seen, stay consistent, and keep moving forward — without the hype or overwhelm.
Author Marketing Minute
Claim This Podcastby Lynn McGinnis
5.0(2 reviews)
24 episodes
Updated Daily
Accepts GuestsHas Sponsors
Podcast Overview
Every author’s path is different, and visibility starts with understanding what works for you. On Author Marketing Minute, host Lynn McGinnis, a veteran marketing generalist with a decade of publishing experience, shares quick, practical insights to help self-published authors get seen, stay consistent, and keep moving forward — without the hype or overwhelm.
Language
🇺🇲
Publishing Since
10/30/2025
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Recent Episodes
May 14, 2026
What Consistent Marketing Looks Like for Self-Published Authors
Consistency is the foundation of any author marketing strategy that actually works. In this episode, we break down what consistent author marketing really means, why frequency isn't the point, and how to build a sustainable rhythm that fits your real life. You'll hear about: The difference between evergreen content and live engagement, and why you need both How to batch your content so visibility doesn't depend on willpower What transactional posting looks like, and how to move away from it A simple starting point any self-published author can adapt Ready to get clear on what's holding your book back? Book a free Unstuck Appointment at https://lynnmcginnis.me/contact
April 9, 2026
The A10 Shift: Why Your Amazon Ads Stopped Working
The A10 Shift: Why Your Amazon Ads Stopped Working If your Amazon sales have dropped and your ads aren't doing what they used to, you're not imagining it — and you probably didn't do anything wrong. Amazon shifted to a new search algorithm called A10, and it changed what the platform rewards. This episode breaks down what that shift means, why authors are feeling it now, and what actually helps under the new rules. In this episode: Why Amazon's A10 algorithm changed the math on paid advertising What A10 is actually looking for — and why internal ads alone no longer move the needle The foundation problem A10 is exposing for authors who built everything inside Amazon Two metadata quick wins worth checking right now (categories and keywords) What relationship-based marketing looks like in practice Resources mentioned: Book an Unstuck Appointment — a 30-minute diagnostic call to identify where your book strategy is breaking down: lynnmcginnis.me/contact
April 3, 2026
158 Million Americans Are Listening. Are They Listening to You?
158 million Americans listen to podcasts every month — not as one large audience, but as thousands of smaller, engaged communities built around specific interests. In this episode of Author Marketing Minute, Lynn McGinnis walks through why podcast guesting can be a powerful visibility tool for authors, and why it requires more strategy than it did even a few years ago. This episode covers: – How podcast audiences function differently from social media – Why podcast guesting works for reaching new readers – What’s changed in the podcast landscape – Why response rates are lower and ghosting is common – The rise of pay-to-play podcast opportunities – How to think about podcast tiers and where you fit – What you need in place before you start pitching Podcast guesting is one of the visibility strategies Lynn helps authors evaluate inside coaching, consulting, and done-for-you work. The 30-minute Unstuck appointment is the best place to start — it helps Lynn see where you are, where you want to be, and what’s getting in the way. Learn more and schedule here: https://lynnmcginnis.me
24 total episodes available
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Frequently asked questions
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- What is Author Marketing Minute?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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