Authority Formula Podcast

About Authority Formula Podcast

Introducing the Valiant CEO Podcast, the ultimate resource for entrepreneurs, business owners, and executives who are ready to rise above the noise, elevate their credibility, grow their brand, and drive meaningful revenue. Hosted by George Wright III in collaboration with Valiant CEO Magazine, this podcast brings you the strategies, insights, and real-world stories you need to lead with confidence in a crowded and rapidly changing marketplace. Today’s business environment is more competitive than ever. Consumers have access to endless free content, shortened attention spans, and more choices than they can possibly process. With AI, influencers, and competing brands all fighting for attention, it can be difficult to communicate what makes your business different—and why people should trust you. The Valiant CEO Podcast explores the ideas and strategies that help business leaders stand out, build authority, and become the trusted choice in their industry. Each episode features in-depth conversations with successful entrepreneurs, thought leaders, and experts from around the world. You’ll hear their stories, learn the tactics they used to build credibility, and discover how they overcame the challenges that come with growing a business in a noisy marketplace. From leadership and authority marketing to branding, technology, innovation, sales, and personal growth, every episode is designed to give you practical insight you can put to work. Whether you’re a podcaster, author, speaker, coach, consultant, real estate professional, medical provider, attorney, or aspiring entrepreneur, the Valiant CEO Podcast will help you think bigger, lead better, and make a greater impact. After more than 30 years of working with influential brands and business leaders, George Wright III brings a clear, experienced perspective to every conversation. Along with the team at Valiant CEO Magazine, he explores what it really takes to build a respected brand, earn trust, attract opportunity, and create lasting success. If you’re tired of blending in, struggling to get noticed, or wondering how to move your business to the next level, this podcast is for you. The Valiant CEO Podcast will help you build the confidence, credibility, and clarity required to become the leader your market is looking for. Step bravely into the future with the Valiant CEO Podcast. Subscribe today and start becoming the CEO you most respect.

Publisher

George Wright III

Category

business · business · education

Language

en

Explicit

No

First episode

1 Oct 2024

Latest episode

3 Sept 2026

Latest episodes

41 episodes in the feed.

1. 

   3 Sept 2026

   Banking on Relationships with Toni North

   On the Authority Formula Podcast, host George Wright III interviews Toni North, branch manager at SSB Bank in Pennsylvania, about relationship-based banking, small business growth, and community connection. Toni shares how she entered banking as a teller and stayed due to long-term customer relationships, contrasting big banks’ pressure to “sell, sell, sell” with SSB’s philosophy of “build a relationship, not a product.” She explains practical ways she builds trust—greeting customers by name, understanding life events, being honest when she needs to research answers, providing personal access (including her cell phone), and helping customers switch direct deposits and bills step-by-step. Toni highlights SSB’s local, high-touch service, including no-fee small business accounts and direct access to real people at the branch, and notes that even the bank’s president and CFO regularly interact with customers. 00:00 Build Relationships First 01:57 Toni’s Banking Origin Story 03:35 Why Community Banking Wins 05:34 Trust and Personal Service 07:05 Customers Like Family 08:19 Community Growth and Media 09:33 Helping Small Businesses Save 11:59 Switching Banks Made Easy 13:51 Small Bank Big Leadership About Toni North: Toni North is an Assistant Vice President and Branch Manager at SSB Bank. Drawing on years of experience across multiple banking institutions, she specializes in building lasting deposit relationships through personalized service and trust. Toni brings practical insight into how relationship-driven banking strengthens customer loyalty, communities, and long-term business growth. Links https://www.ssbpgh.com/ (https://www.ssbpgh.com/) About George Wright III: George Wright III is a Proven, Successful Entrepreneur- and he knows how to inspire entrepreneurs, companies, and individuals to achieve Massive Results. With more than 20 years of Executive Management experience and 25 years of Direct Marketing and Sales experience, George is responsible for starting and building several successful multimillion-dollar companies. He started at a very young age to network and build his experience and knowledge of what it takes to become a driven and well-known entrepreneur. George built a multi-million-dollar seminar business, promoting some of the biggest stars and brands in the world. He has accelerated the success and cash flow in each of his ventures through his network of resources and results driven strategies. George is now dedicated to teaching and sharing his Prosperity Principles and Strategies to every Driven and Passionate Entrepreneur he meets. His mission is to Empower Entrepreneurs Globally to create Massive Change and LIVE their Ultimate Destiny.

2. 

   6 Aug 2026

   Strategies for Small Business Success with Mark Amell

   George Wright III interviews Mark Amell — former leader of an early US military AI project and founder of DMA Consulting and Local Business Rising — about helping small businesses avoid overwhelm and failure. Amell argues you "can't scale a mess," and explains that many owners struggle because marketing is complex, budgets are limited, and agencies often sell only a few services while successful businesses use many techniques to cover the full buyer journey. He recommends creating four guiding documents (business, marketing, financial, and health/wellness plans) to evaluate "shiny objects" and strengthen foundations, and outlines a buyer journey framework from awareness to credibility verification, onboarding, follow-up, and long-term nurturing. He also discusses the collaborative book "Biz Golden Nuggets" and emphasizes surrounding yourself with the right people. 02:28 Early AI Lessons 03:59 Why Small Businesses Fail 06:49 Four Plans Foundation 10:36 Shiny Objects and 80 20 12:00 Mapping the Buyer Journey 15:19 Credibility and Trust 16:37 Biz Golden Nuggets Book 19:02 Community and Lonely Top 21:37 Final Advice and Wrap About Guest Mark Amell is an entrepreneur, engineer, and AI pioneer with a master's degree in Computer Engineering and bachelor's degrees in Computer Engineering, Electrical Engineering, and Mathematics. He helped lead the U.S. Air Force's first artificial intelligence project before founding a software company that has maintained customer relationships for more than 20 years. Today, he also leads a marketing company focused on helping small businesses solve real business challenges through practical, low-risk solutions. Mark is the author of an upcoming book that will be distributed free to more than 200,000 small businesses to help simplify their path to growth. Get the FREE Book https://bizgoldennuggets.com/free-copy (https://bizgoldennuggets.com/free-copy) Links Website: https://localbusinessrising.com (https://localbusinessrising.com) LinkedIn: https://www.linkedin.com/in/markamell/ (https://www.linkedin.com/in/markamell/) YouTube: https://www.youtube.com/@DMAMarkAmell ( https://www.youtube.com/@DMAMarkAmell) Facebook: https://www.facebook.com/groups/localbusinessrising (https://www.facebook.com/groups/localbusinessrising)

3. 

   10 Feb 2026

   Authority & Relationships to Scale Your Business with Jed Morley

   In this episode of the Authority Formula podcast, host George Wright III interviews successful entrepreneur Jed Morley, CEO and managing member of PLA Pay. Jed shares his journey from a real estate broker to a pioneering figure in the payment processing industry. They discuss the importance of building relationships, leveraging authority, and utilizing technology to scale businesses. Jed also sheds light on his innovative venture, Payment Cowboys, and how it's making waves in the FinTech space. Additionally, he offers valuable insights on the current market landscape, the impact of AI, and the significance of finding purpose and fulfillment in both personal and professional life. 00:50 Welcome to the Authority Formula Podcast 02:11 Jed Morley's Background and Career Journey 04:04 Transition from Real Estate to Payment Processing 06:01 Innovations in Payment Processing 10:56 The Birth of Payment Cowboys 13:22 The Importance of Relationships in Business 14:37 Building Authority and Brand Strategy 16:28 Building Authority Through AI and Machine Learning 16:52 Interviewing Kathy Ireland: From Script to Friendship 17:08 The Importance of Trust and Credibility in Business 17:56 Opportunities in FinTech and Banking 19:23 Creating a Personal Brand and Legacy Asset 22:58 Leveraging AI for Business Success 24:32 Finding Purpose and Value in Business and Life 25:51 Advice for Entrepreneurs and Business Owners 28:34 The Impact of Personal Passions on Business About the Guest: Jed Morley Jed Morley is a seasoned entrepreneur, brand strategist, and FinTech leader. As the CEO of PlatPay and co-founder of Payment Cowboy, Jed has spent over two decades helping businesses navigate the complexities of secure payment solutions and brand scaling. He is a featured contributor for Entrepreneur and ValiantCEO, specializing in high-volume transaction platforms and authority positioning. Guest Resources Published Works Book: Building a Brand That Scales: How to Unlock the Hidden Value in Your Brand and Business (Fast Company Press) Framework: Creator of the Backstory Brand Wheel™ Framework Connect Online Website: JedMorley.com (https://jedmorley.com/) / Backstory Branding (https://www.backstorybranding.com/) LinkedIn: Jed Morley on LinkedIn (https://www.linkedin.com/in/jedmorley/) Business: PlatPay (Platinum Payment Systems) (https://platpay.com/) About George Wright III: George Wright III is a Proven, Successful Entrepreneur- and he knows how to inspire entrepreneurs, companies, and individuals to achieve Massive Results. With more than 20 years of Executive Management experience and 25 years of Direct Marketing and Sales experience, George is responsible for starting and building several successful multimillion-dollar companies. He started at a very young age to network and build his experience and knowledge of what it takes to become a driven and well-known entrepreneur. George built a multi-million-dollar seminar business, promoting some of the biggest stars and brands in the world. He has accelerated the success and cash flow in each of his ventures through his network of resources and results driven strategies. George is now dedicated to teaching and sharing his Prosperity Principles and Strategies to every Driven and Passionate Entrepreneur he meets. His mission is to Empower Entrepreneurs Globally to create Massive Change and LIVE their Ultimate Destiny.

Podcast Authority Score: 7 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

14

Social presence

0

YouTube

0

Engagement

0