Authority Marketing Blueprint

About Authority Marketing Blueprint

Great marketing isn't just about better ads, stronger copy, or more traffic. It's about making everything work together. The Authority Marketing Blueprint, hosted by direct-response copywriter and CRO strategist Jon Reyes, explores the strategies behind customer acquisition, conversion, and long-term revenue growth. Drawing on 10+ years of experience across health, supplements, ecommerce, SaaS, coaching, and information marketing, Jon shares practical insights and conversations with marketing professionals about what makes campaigns perform. Topics include direct-response copywriting, email and lifecycle marketing, conversion rate optimization, funnel strategy, automation, list building, and client acquisition. Whether you're a copywriter, consultant, marketer, or business owner, the goal is simple: Understand WHY marketing works, identify what needs improving, and make smarter decisions about what to do next. More at www.CopyBlueprints.com (http://www.copyblueprints.com/).

Publisher

Jon Reyes

Category

business · business · business

Language

en

Explicit

No

First episode

23 Feb 2024

Latest episode

4 Feb 2026

Latest episodes

30 episodes in the feed.

1. 

   4 Feb 2026

   Bulletproof Personal Branding That Actually Converts (with Andrew Gould)

   If you’ve ever been told that personal branding is only about "visibility" and not about driving conversions, this episode will challenge that belief in a big way. In this conversation, I’m joined by Andrew Gould, a longtime direct response marketing consultant and copywriter who has helped generate over 9-figures in client sales across a several industries. We talk about how personal branding and backstory are not just “nice to have” branding elements, but powerful conversion tools when used...

2. 

   3 Dec 2025

   Smarter Email Marketing Strategies for Boosting Engagement and Response (with Rick Peterson)

   If you have ever struggled to find the find strong angles or "big ideas" for email campaigns… Or wondered how top direct response writers keep producing fresh ideas that pull in opens and conversions in your mailbox AND your inbox… Then you will enjoy this episode of The Authority Marketing Blueprint. I sat down with freelance copywriter and content creator Rick Peterson, who takes his hard-earned experience working inside of top financial publishing companies to translate his experience into...

3. 

   22 Oct 2025

   The DIY Death Trap: Why "Hustling" Is Destroying Your ROI (with Jon Reyes)

   Most freelance copywriters, marketers, and consultants get stuck on the same treadmill: Hustling for gigs. Trading time for money. Even quitting your business. Deleting your friends list and email lists. Crawling back to the “security” of a 9-to-5 job, just so you can "breathe" again. If you've felt this way, you're NOT alone. in fact, this episode is your comeback call. If you’re sick of the “feast or famine” grind, this short episode is for you. Jon dives deep into the 3 marketing min...

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

1 ratings

Spotify

5.0 / 5

2 ratings

Podcast Authority Score: 13 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

13

Social presence

0

YouTube

0

Engagement

32