AutoKnerd
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Podcast Overview
<p><span>AutoKnerd: Where the Sales Floor Gets Smarter</span></p> <p><span></span></p> <p><span>Dealerships don’t need more hype, they need more humanity. AutoKnerd is the podcast for automotive pros who believe great sales start with empathy, trust, and genuine curiosity about the customer.</span></p> <p><span></span></p> <p><span>Hosted by veteran trainer Andrew Sardone, we break down the modern Road to the Sale through real-world stories, science-backed strategies, and honest conversations about what works and what doesn’t. Expect smart talk, sharp humor, and the occasional trip through car history or behavioral psychology.</span></p> <p><span></span></p> <p><span>Each Thursday, we explore how kindness and competence can actually move metal, boost CSI, and build careers that last.</span></p> <p><span></span></p> <p><span>Bring your brain. Leave the burnout.</span></p> <p><span>Kindness sells. Let’s prove it.</span></p>
Language
🇺🇲
Publishing Since
2/28/2024
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Recent Episodes
May 14, 2026
He Demanded a Date — Then Added $10,000: The Viral Honda Showroom Scandal
A woman walks into a Honda dealership in California ready to buy a car. The sales manager tells her she needs to agree to go on a date with him first. She says no. He adds $10,000 to the price. That video has over 5 million views on TikTok. Honda suspended the employee. And every comment section filled up with the same response. This is why I don't trust car dealerships. In this episode Andrew breaks down what actually went wrong, why it keeps happening, and what dealerships need to do right now to make sure it never happens in theirs. This is not a conversation about one bad actor. It is a conversation about what happens inside a store when nobody is watching and nobody is accountable. And it is a conversation every GM and dealer principal needs to hear. Topics covered:- Why this is a visibility problem, not just a behavior problem- What 30 years of research says about how women are treated at dealerships- What good culture actually looks like and how to build it- How AutoKnerd gives managers real visibility into what is happening on their floor before it becomes a problem Free dealership tools and resources: AutoKnerd.com/autoshopBook a call: AutoKnerd.com
April 30, 2026
Why Customers Walk In Ready to Fight You
This episode explains why buying a car often feels stressful: the tense experience is produced by a century-old dealership system that evolved as a survival workaround, not around the customer. It traces the history from early sellers and Ford’s franchise model to postwar laws, modern negotiation pressure, and the effects of recent market changes like COVID. The host outlines a better approach—remove uncertainty with clarity, transparency, and confidence—and introduces practical tools like the "depressurizer" and the AutoKnerd app to help dealers and buyers create a calmer, more motivating car‑buying experience.
April 23, 2026
Stop Losing Sales to Anxiety: How "What Happens Next" Changes the Game
Customers don’t hate dealerships because of price, they hate uncertainty. When buyers don’t know what happens next, anxiety spikes, trust erodes, and deals stall. This episode explains how clear transitions, time estimates, and regular updates, plus the simple “What Happens Next” tool, help orient customers, build trust, reduce anxiety, and increase momentum and profit.
84 total episodes available
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Frequently asked questions
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- What is AutoKnerd?
<p><span>AutoKnerd: Where the Sales Floor Gets Smarter</span></p> <p><span></span></p> <p><span>Dealerships don’t need more hype, they need more humanity. AutoKnerd is the podcast for automotive pros who believe great sales start with empathy, trust, and genuine curiosity about the customer.</span></p> <p><span></span></p> <p><span>Hosted by veteran trainer Andrew Sardone, we break down the modern Road to the Sale through real-world stories, science-backed strategies, and honest conversations about what works and what doesn’t. Expect smart talk, sharp humor, and the occasional trip through car history or behavioral psychology.</span></p> <p><span></span></p> <p><span>Each Thursday, we explore how kindness and competence can actually move metal, boost CSI, and build careers that last.</span></p> <p><span></span></p> <p><span>Bring your brain. Leave the burnout.</span></p> <p><span>Kindness sells. Let’s prove it.</span></p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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