Automating By Design: Your Business, Life, and Legacy

About Automating By Design: Your Business, Life, and Legacy

Welcome to "Automating By Design: Your Business, Life, and Legacy" where we have real conversations and talk about practical strategies for visionary experts and creators who want to scale without sacrificing their voice, values, or sanity; as well as ways real people use habits, processes, and systems to uplevel their lives and legacy. Our host, Kathy Swanson, a Business AI and Automation Guide, author, and speaker with Integrated Marketing Werx, is known for cutting through the noise and translating big visions into practical workflows that actually get implemented.

Publisher

Kathy Swanson

Category

business

Language

en

Explicit

No

First episode

7 Jun 2026

Latest episode

20 Oct 2026

Latest episodes

25 episodes in the feed.

1. 

   20 Oct 2026

   Concept Day: Mapping Thrive Here's Audience and Features

   In this next video of our Automating By Design sub-series documenting our live build of Thrive Here, a social connection app for San Antonio adults 30+; Kathy Swanson gets to the core of what the app is actually for — and who it's built to serve. Working through the concept live on camera, she maps out the target audience: adults 30 and beyond who are craving realconnection but finding that work, volunteering, and community organizations just aren't filling the gap. 👉 Kathy walks through audience segmentation across geographic, demographic, psychographic, behavioral, social, contextual, and interest dimensions — covering everything from income and lifestyle to shared interests like food, music, board games, and outdoor experiences. 👉 She also digs into how the app is designed to function: a freemium subscription model with automatic enrollment in small-group dinners (Tuesdays or Thursdays) and Saturday coffees, plus tools for members to communicate. Along the way, Kathy shares a candid take on why she's skipping Wednesday nights. Raw, honest, and exactly how good products get built — in public, with real questions still on the table. The app is functional and moving toward public launch, and this series on the Automating By Design: Your Business, Life, and Legacy channel will follow every milestone, decision, and hard-won lesson along the way. ✅ Check out the journey as it unfolds at https://www.youtube.com/watch?v=03Th9MAhokg&list=PLPxPa2L2HZsE (https://www.youtube.com/watch?v=03Th9MAhokg&list=PLPxPa2L2HZsE) __ Subscribe to Automating By Design here: https://www.youtube.com/@automatingbydesign?sub_confirmation=1 (https://www.youtube.com/@automatingbydesign?sub_confirmation=1) __ COMING SOON! Thrive Here for San Antonio and beyond __ Connect with Kathy Swanson (Integrated Marketing Werx): ◼️https://mktgwerx.com/ (https://mktgwerx.com/) ◼️https://www.linkedin.com/in/kathyswanson2samarketer/ (https://www.linkedin.com/in/kathyswanson2samarketer/) ◼️https://www.instagram.com/samarketer/ (https://www.instagram.com/samarketer/) ◼️https://www.facebook.com/MktgWerx.KathySwanson (https://www.facebook.com/MktgWerx.KathySwanson) __ Schedule a complimentary 20-Minute Clarity Call with Kathy ◼️https://bit.ly/20min-clarity-call (https://bit.ly/20min-clarity-call) __ Order your copy of "Automation Works: Turning Your Marketing from a Money‑Pit into a Money‑Making MACHINE!" 👉 Kindle: ⁠https://link.amazon/B093ZcZD2⁠ (https://link.amazon/B093ZcZD2)👈 👉 Paperback: ⁠https://link.amazon/B06zBgIEN⁠ (https://link.amazon/B06zBgIEN)  👈 Links included in this description might be affiliate links. I may receive a small commission if you purchase a product or service with the links I provide at no additional charge to you. As an Amazon Associate I earn from qualifying purchases. __ #AdultFriendships #SocialIsolation #CommunityBuilding #SocialConnection #CommunityApp #ConsumerApp #Entrepreneurship #ContentStrategy #ProductDesign #ProductThinking #BuildInPublic #AppDevelopment #AIAppDevelopment #AIAppBuild #MarketingAutomation #BusinessAutomation #BusinessOwners #VideoPodcast #AutomatingByDesign #ThriveHere

2. 

   19 Oct 2026

   The Hidden Forces Killing Real Human Connection | SWOT Deep Dive

   In this next video of our Automating By Design sub-series documenting our live build of Thrive Here, a social connection app for San Antonio adults 30+; Kathy whiteboard-maps the real challenges and threats her app concept must overcome — not just the obvious ones. 👉 On the personal side: cocooning, social atrophy, over-reliance on digital convenience, loss of presence, and the trap of performance mode over authentic vulnerability. 👉 On the external side: venues actively engineering people out of their own spaces through table churn, and existing social apps that ignore what users actually tell them about budget and experience. The goal is an honest minimum viable product that actually listens. The app is functional and moving toward public launch, and this series on the Automating By Design: Your Business, Life, and Legacy channel will follow every milestone, decision, and hard-won lesson along the way. ✅ Check out the journey as it unfolds at https://www.youtube.com/watch?v=03Th9MAhokg&list=PLPxPa2L2HZsE (https://www.youtube.com/watch?v=03Th9MAhokg&list=PLPxPa2L2HZsE) __ Subscribe to Automating By Design here: https://www.youtube.com/@automatingbydesign?sub_confirmation=1 (https://www.youtube.com/@automatingbydesign?sub_confirmation=1) __ COMING SOON! Thrive Here for San Antonio and beyond __ References to: Vanessa VanEdwards | https://www.youtube.com/@Vvanedwards __ Connect with Kathy Swanson (Integrated Marketing Werx): ◼️https://mktgwerx.com/ (https://mktgwerx.com/) ◼️https://www.linkedin.com/in/kathyswanson2samarketer/ (https://www.linkedin.com/in/kathyswanson2samarketer/) ◼️https://www.instagram.com/samarketer/ (https://www.instagram.com/samarketer/) ◼️https://www.facebook.com/MktgWerx.KathySwanson (https://www.facebook.com/MktgWerx.KathySwanson) __ Schedule a complimentary 20-Minute Clarity Call with Kathy ◼️https://bit.ly/20min-clarity-call (https://bit.ly/20min-clarity-call) __ Order your copy of "Automation Works: Turning Your Marketing from a Money‑Pit into a Money‑Making MACHINE!" 👉 Kindle: ⁠https://link.amazon/B093ZcZD2⁠ (https://link.amazon/B093ZcZD2)👈 👉 Paperback: ⁠https://link.amazon/B06zBgIEN⁠ (https://link.amazon/B06zBgIEN)  👈 Links included in this description might be affiliate links. I may receive a small commission if you purchase a product or service with the links I provide at no additional charge to you. As an Amazon Associate I earn from qualifying purchases. __ #BuildingInPublic #SocialConnection #CustomerExperience #ThirdSpaces #RetentionMarketing #ConsumerEmpathy #ProductDesign #AIAppDevelopment #AIAppBuild#MarketingAutomation #BusinessAutomation #BusinessOwners #VideoPodcast #AutomatingByDesign #ThriveHere

3. 

   7 Sept 2026

   AI App Build in Public: Starting with Purpose, Not Code

   In this next video of our next Automating By Design sub-series, Kathy Swanson — a 30-year marketing and automation veteran — announces she's building a real app using AI, live and in public, with no coding background. Using a Canva whiteboard session, she walks through the structured approach she brings to every build: today we start with purpose, then we will define the challenges your target user faces, determine who the app is really for, and map out how it serves them. The app at the center of this series, Thrive Here, is designed to fight social isolation in San Antonio by connecting adults through curated, small-group in-person experiences. Kathy identifies the five core problems the app addresses — connection, convenience, in-person third spaces, choice withoutoverwhelm, and the opportunity for Level 3 conversations — and explains why getting those initial requirements right before a single line of code is written makes everything that follows clearer, faster, and more effective. The app is functional and moving toward public launch, and this series on the Automating By Design: Your Business, Life, and Legacy channel will follow every milestone, decision, and hard-won lesson along the way. ✅ Check out the journey as it unfolds at https://www.youtube.com/watch?v=03Th9MAhokg&list=PLPxPa2L2HZsE (https://www.youtube.com/watch?v=03Th9MAhokg&list=PLPxPa2L2HZsE) __ Subscribe to Automating By Design here: https://www.youtube.com/@automatingbydesign?sub_confirmation=1 (https://www.youtube.com/@automatingbydesign?sub_confirmation=1) __ COMING SOON! Thrive Here for San Antonio and beyond __ Connect with Kathy Swanson (Integrated Marketing Werx): ◼️https://mktgwerx.com/ (https://mktgwerx.com/) ◼️https://www.linkedin.com/in/kathyswanson2samarketer/ (https://www.linkedin.com/in/kathyswanson2samarketer/) ◼️https://www.instagram.com/samarketer/ (https://www.instagram.com/samarketer/) ◼️https://www.facebook.com/MktgWerx.KathySwanson (https://www.facebook.com/MktgWerx.KathySwanson) __ Schedule a complimentary 20-Minute Clarity Call with Kathy ◼️https://bit.ly/20min-clarity-call (https://bit.ly/20min-clarity-call) __ Order your copy of "Automation Works: Turning Your Marketing from a Money‑Pit into a Money‑Making MACHINE!"👉  https://www.amazon.com/dp/B01KL6KUWK/ (https://www.amazon.com/dp/B01KL6KUWK/) 👈 __ #BuildingInPublic #AIAppDevelopment #RelationshipEconomy #SystemsThinking #CommunityBuilding #AIAppBuild #MarketingAutomation #BusinessAutomation #BusinessOwners #VideoPodcast #AutomatingByDesign#ThriveHere

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

1 ratings

Spotify

5.0 / 5

2 ratings

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.