AW360

About AW360

Weekly thought-leadership conversations with the best in the advertising, marketing, and technology industries.

Publisher

AW360

Category

business

Language

en

Explicit

No

First episode

12 Aug 2022

Latest episode

29 Sept 2025

Latest episodes

83 of 170 episodes have a transcript.

1. 

   29 Sept 2025TRANSCRIPT

   Decoding Culture: Crystal Foote on Connecting with Audiences Beyond Demographics

   Crystal Foote, Founder of Digital Culture Group, discusses using real-time cultural data and the Audience Resonance Index to help brands authentically connect with audiences beyond traditional demographics in this interview.

2. 

   22 Sept 2025

   Purpose Isn’t Dead: Elmwood CEO Daniel Binns on Building Brands with Intent

   Elmwood CEO Daniel Binns discusses how successful brands use purpose to create a measurable impact, offering advice on authenticity and growth in this interview.

3. 

   15 Sept 2025TRANSCRIPT

   Inside Bindery: Greg Beauchamp on Mid-Funnel Magic and the Art of Human Storytelling

   Greg Beauchamp, Bindery CEO, discusses how his company combines cinematic storytelling with data-driven marketing to create impactful mid-funnel brand campaigns, emphasizing authenticity and cultural relevance in this interview.

Inside a recent episode

Decoding Culture: Crystal Foote on Connecting with Audiences Beyond Demographics

Published 29 Sept 2025 · Transcript excerpt

[…] So I know that AI is very polarizing when it comes to culture, and people talk about the biases that AI has. However, AI is really whatever you put in, is going to be the output. So if you're doing the coding behind those cultural intels that you want AI to provide you with, then you have to make sure that your coding provides cultural thought leadership and cultural insight. So making sure that you have a team where they don't have a monolithic approach to understanding audiences. Because if you have that approach, then you're going to get the same type of outputs, which is not going to culturally align with that audience you're trying to reach. […]

Who has been a guest on AW360

Names identified in recent episode analyses. Showing up to five guests.

• Crystal Foote
• Daniel Binns
• Greg Beauchamp
• Ramsey McGrory
• Michael Mayton

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

4.0 / 5

4 ratings

Spotify

5.0 / 5

1 ratings

Podcast Authority Score: 64 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

97

Social presence

0

YouTube

0

Engagement

75

Contact AW360

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about AW360