Do you want to level up in Dental Sleep Medicine?
Learn more about how Obstructive Sleep Apnea is impacting your patients?
This channel is the recorded webinars from Awaken2Sleep and various speakers bringing awareness to this life-threatening issue. You will hear from dentists, practice owners, medical professionals, and more about how to level up your dental practice.
You will find full webinar recordings and Q&A Sessions based on specific topics.
You can learn more about helping patients or register for live webinars to get CE by visiting us at Awaken2Sleep.com
WAKE UP CALL - Pedal to the Metal: Accelerating Growth by Hiring & Managing Sales Reps | with Brandon Woltman
Brandon Woltman is the VP of Sales & Marketing for the biggest DSM practice in the United States. There’s many reasons why Star Sleep & Wellness is so successful, but one of them truly sets them apart (and Brandon’s an expert in it.)
Leveraging full-time sales reps to widen your physician networks, build consistent referral flows, and hit the GAS on revenue growth.
Brandon knows what to look for in hiring them, what strategies to use for managing them, and how to leverage consistent sales presence into
And now - he’s sharing it with you.
You’ll learn to:
- Revamp your physician referral network into a constant locomotive, not a stop-and-go
- Identify & hire sales reps that will establish strong physician relationships on your behalf
- Train sales reps to fit naturally & professionally into a physician’s office
- Manage sales reps strategically to turn neighboring offices into relationships and turn leads into revenue
If you have any questions, or you would like to reach out to see how executive DSM coaching can impact your practice, reach out to our team at info@awaken2sleep.com.
3 Sept 2026
WAKE UP CALL - "Holistic Airway Practices Can't Be Profitable..." Think Again | with Dr. Jenna K. Schwibner
They said it couldn’t be done. She’s doing it anyway.
Dr. Jenna K. Schwibner owns and operates a holistic patient-centered practice airway center and a brand-new sleep education center, separate from her GP practice.
The result — a practice that covers all aspects of airway and isn’t just profitable… it’s scaling BIG TIME.
Join hosts Michael Cowen, Joanna Booher, and guest Dr. Jenna K. Schwibner as they rewire your brain when it comes to integrating full airway therapy into your Dental Sleep practice.
You'll learn to:
- Uncover the exact financial models that allow holistic airway practices to thrive without relying on high-volume, insurance-driven dentistry
- Master the art of communicating complex airway and myofunctional concepts so patients intuitively understand the value and commit to treatment
- Train your front desk and clinical staff to seamlessly integrate airway screenings and therapy protocols without bottlenecking your daily schedule
- Position your practice as the premier integrative airway hub in your community, attracting high-converting cash patients and medical cross-referrals
Reach out to info@awaken2sleep.com with any questions, or to find the next Wake Up Call!
13 Aug 2026
WAKE UP CALL - Let Go of the Vine: Transitioning to a DSM-Only Practice | with Dr. Jeff Rodgers
Join guest Dr. Jeff Rodgers and hosts Michael Cowen & Joanna Booher on a Q&A-style webinar discussing everything you need to know for finally making the PIVOT away from general dentistry and going sleep-only.
You'll learn to:
- Establish concrete financial & timeline benchmarks to systematically phase out general dentistry without risking your baseline revenue
- Transition your existing staff from a traditional dental mindset into an elite, specialized DSM team optimized for sleep workflows, medical billing procedures, and physician outreach
- Implement robust billing systems that ensure consistent cash flow during your practice's pivot
- Construct a physician-facing marketing system that positions you as the local sleep expert and replaces your reliance on internal GP patients
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