Welcome to the ayeQ Answers Podcast, your go-to resource for actionable insights on scaling B2B SaaS companies. Each episode features in-depth conversations with industry experts on go-to-market strategies, the power of Revenue Operations (RevOps), SaaS benchmarks and KPI's, and the critical perspectives the C-suite needs to drive sustainable growth. Whether you're a CEO, CRO, CMO, CFO, or RevOps Leader, this podcast offers the tools and strategies you need to navigate the complexities of growth in today's competitive SaaS landscape. Tune in and transform the way you. think about growth.
Growth Without Friction: Engineering the Customer Journey for Revenue
Companies often respond to a growth problem by adding more: more campaigns, more technology, more content, more sales activity.
But what if the bigger opportunity is removing the frictionalready built into the go-to-market system?
Christy Marble has spent her career building and leadingmarketing and go-to-market organizations at companies ranging from $100 million to more than $1 billion in revenue. Across SaaS, AI, financial services, insurance technology, and other industries, she has helped companies create categories, enter new markets, simplify their stories, improve customer experiences, and accelerate revenue growth.
In this episode of ayeQ Answers, Christy joins Dana Marxer to explore why sustainable growth requires looking at the entirecustomer lifecycle, not individual functions, and how leaders can identify and remove the friction that keeps otherwise strong companies from growing.
19 Aug 2026
Ownership Culture: The Hidden Multiplier Behind Startup Growth
What happens when a company grows faster than its leadership and culture can keep up?
In this episode of ayeQ Answers, Dana Marxer sits down with Josh Broward, PhD, CEO and Co-Founder of Wisdom Partners, to explore why culture isn't a "soft" issue—it's a critical part of the infrastructure required to scale.
Josh has worked with more than 100 founders and has seen a consistent pattern: companies scale more successfully when people throughout the organization think and act like owners.
He calls it Ownership Culture, built around four pillars: alignment, accountability, autonomy, and authenticity.
Dana and Josh explore why founders often become bottlenecks as their companies grow, how micromanagement and organizational drift develop, and what happens when accountability exists without true ownership.
They also dig into the relationship between culture and systems: Why even the best-designed processes won't produce predictable results if the people inside them aren't aligned and empowered to execute.
If you're a founder or executive trying to scale without having every decision, problem, and outcome depend on you, this conversation is worth a listen.
In this episode:
What Ownership Culture actually means
Why alignment, accountability, autonomy, and authenticity must work together
How founders unintentionally become bottlenecks
The difference between accountability and micromanagement
Why culture and operating systems have to scale together
How to create a company where people genuinely take ownership
Guest: Josh Broward, PhD
CEO & Co-Founder, Wisdom Partners
6 Aug 2026
Revenue Engineering vs. Revenue Motion
Busy Isn't Growing: Why Activity Without a System Doesn't Scale
Every growing B2B SaaS company reaches a point where working harder stops producing better results. The pipeline looks healthy, the team is busy, and everyone is moving fast—but revenue still feels unpredictable.
In this episode of ayeQ Answers, Dana Marxer sits down with Katarina Lujic, founder of GTM Lab, to discuss the difference between Revenue Motion and Revenue Engineering—and why activity without a system rarely leads to sustainable growth.
Katarina shares how she helps founders diagnose what's actually limiting growth by uncovering the hidden issues behind pipeline inflation, stage confusion, disconnected go-to-market teams, and execution without alignment. Rather than prescribing more activity, she focuses on identifying the few critical revenue levers that will have the greatest impact.
In this episode, you'll learn:
Why "busy" is often mistaken for growth
The difference between Revenue Motion and Revenue Engineering
How to identify the real constraints holding your company back
Why most revenue problems are diagnosis problems—not lead problems
Practical steps founders can take to build a more predictable, scalable revenue engine
If you're leading a B2B SaaS company and wondering why growth still feels unpredictable despite all the effort, this conversation will help you see your business through a different lens.
Guest: Katarina Lujic
Founder, GTM Lab
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