Welcome to the ayeQ Answers Podcast, your go-to resource for actionable insights on scaling B2B SaaS companies. Each episode features in-depth conversations with industry experts on go-to-market strategies, the power of Revenue Operations (RevOps), SaaS benchmarks and KPI's, and the critical perspectives the C-suite needs to drive sustainable growth. Whether you're a CEO, CRO, CMO, CFO, or RevOps Leader, this podcast offers the tools and strategies you need to navigate the complexities of growth in today's competitive SaaS landscape. Tune in and transform the way you. think about growth.
ayeQ Answers
Claim This Podcastby Dana Marxer
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19 episodes
Updated Daily
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Podcast Overview
Welcome to the ayeQ Answers Podcast, your go-to resource for actionable insights on scaling B2B SaaS companies. Each episode features in-depth conversations with industry experts on go-to-market strategies, the power of Revenue Operations (RevOps), SaaS benchmarks and KPI's, and the critical perspectives the C-suite needs to drive sustainable growth. Whether you're a CEO, CRO, CMO, CFO, or RevOps Leader, this podcast offers the tools and strategies you need to navigate the complexities of growth in today's competitive SaaS landscape. Tune in and transform the way you. think about growth.
Language
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Publishing Since
11/18/2024
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Recent Episodes
May 28, 2026
Why Revenue Growth Lies (and what it's hiding)
<p>In this episode of ayeQ Answers, we sit down with commercial architect and transformation leader Valerie Cobb to unpack a question many businesses avoid asking:</p><p><strong>What if revenue growth is actually hiding the real problem?</strong></p><p>Valerie shares why companies can hit revenue goals while quietly damaging margins, increasing customer acquisition costs, and creating operational instability behind the scenes.</p><p>Together, we explore the concept of <strong>Commercial Architecture</strong>—the structure behind how revenue behaves—and why sustainable growth requires more than just sales performance.</p><p>In this conversation, Valerie breaks down:</p><ol><li><p>The warning signs that growth is becoming expensive</p></li><li><p>Why forecasting starts to fail</p></li><li><p>How product, pricing, and channel decisions create hidden friction</p></li><li><p>The difference between scalable revenue and unstable revenue</p></li><li><p>What founders and leadership teams should evaluate before scaling further</p></li></ol><p>If your business is growing but feels harder to manage, less predictable, or less profitable than it should, this episode will challenge the way you think about revenue.</p><p>Valerie Cobb is the creator of the Commercial Architecture framework and works with founders, operators, and investors to align revenue, margin, and operational structure for scalable growth and increased enterprise value.</p><p>#ayeQAnswers #BusinessGrowth #RevenueStrategy #CommercialArchitecture #Leadership #ScalingBusiness #Entrepreneurship #BusinessPodcast #RevenueGrowth #OperationsStrategy</p>
April 1, 2026
The 10-80-10 Rule: How Small Marketing Teams Execute Big Strategies with AI
<p>Why do great marketing strategies fail to get executed?</p><p>In this episode, Eric Dickmann, fractional CMO and founder of The Five Echelon Group, shares his <strong>10-80-10 AI Framework</strong> — a simple way for small marketing teams to scale output without losing strategy or brand voice.</p><p>We discuss how to use AI as an execution engine, why marketers should think like architects and editors (not just creators), and how lean teams can perform like full-scale agencies.</p><p>If you’re trying to do more with less, this episode is packed with practical insights you can apply right away.</p><p><br></p><p>Guest: Eric Dickmann, Founder and CMO, The Five Echelon Group</p>
March 27, 2026
AI in B2B Forecasting: Making AI Work
<p>AI in revenue forecasting is inevitable. But most executives don’t trust the answers.</p><p>Why?</p><p>Because AI can’t fix what it can’t see.</p><p>In this episode of ayeQ Answers, we break down why most B2B companies don’t actually have a model of how revenue works—they have data, stages, and dashboards.</p><p>We explore:</p><ol><li><p>why forecasts are often wrong (and hard to trust)</p></li><li><p>how a clear revenue model changes board-level conversations</p></li><li><p>what it takes to move from reporting → decision-making</p></li><li><p>and why AI only becomes useful once your GTM system is structured</p></li></ol><p>If you’ve ever questioned your forecast—or your AI—this episode will show you what’s missing.</p>
19 total episodes available
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Frequently asked questions
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- What is ayeQ Answers?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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