B2B Better

About B2B Better

Pipe Dream profiles the B2B companies that have cracked the code on audience-driven marketing, building podcasts, newsletters, and content channels that don't just generate awareness, but actually drive qualified pipeline. Host Jason Bradwell, founder of B2B Better, sits down with the marketers and founders who've shifted away from traditional demand gen tactics to build their own audiences. Each episode breaks down the numbers, the conversion systems, and the tactical decisions that turn listeners into buyers. This isn't a show about marketing theory or best practices. It's about what's actually working right now: how much it costs, what converts, and why owned audience beats rented attention every single time. If you're tired of vanity metrics and want to understand how to build a content engine that drives real revenue, this is your show. New episodes... all the time. Learn more at http://www.b2b-better.com (http://www.b2b-better.com)

Publisher

B2B Better

Category

business · business · business

Language

en

Explicit

No

First episode

20 Aug 2020

Latest episode

27 Mar 2026

Latest episodes

59 of 152 episodes have a transcript.

1. 

   27 Mar 2026

   See You After Easter!

   Host Jason Bradwell reflects on B2B Better's ambitious 100-episode podcast challenge, revealing insights on consistent content and audience building.

2. 

   26 Mar 2026TRANSCRIPT

   Yapping as a Service: How Founders Turn Opinions Into Pipeline | Sonia Baschez, Fraction CMO at Yapping as a Service

   Host Jason Bradwell interviews Sonia Baschez, founder of Yapping as a Service, about leveraging founder expertise to generate B2B pipeline through authentic content.

3. 

   25 Mar 2026TRANSCRIPT

   The "Trojan Horse" Podcast Tactic: Genius Move or Ethical Fail?| Jason Bradwell, Founder of B2B Better and Host of Pipe Dream Podcast

   Jason Bradwell, Founder of B2B Better, explores the ethical "Trojan Horse" podcast tactic, revealing how to build genuine client relationships and drive pipeline through value-first engagement.

Inside a recent episode

Yapping as a Service: How Founders Turn Opinions Into Pipeline | Sonia Baschez, Fraction CMO at Yapping as a Service

Published 26 Mar 2026 · Transcript excerpt

[…] But that's not how it would actually function if you were to put it in place. So that's where we need those thought leaders to come out and say, no, let me break down how this actually works. Where I come in is I take... all like the you know legal jargon and the regulation like you know terminology and make it easier for regular people to understand and find it um enticing right that's where it's like you do need that person and usually that's a marketer that can come and help you translate that into regular human speak that makes it interesting for uh for everybody else to understand and then makes it so that they care about what what you're actually selling and then bring it back to like the product. […]

Who has been a guest on B2B Better

Names identified in recent episode analyses. Showing up to five guests.

• Sonia Baschez
• Ben Jackson
• Becky Willis
• Yiannaki Loizou
• Joel Harrison

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

4.5 / 5

13 ratings

Spotify

5.0 / 5

23 ratings

Podcast Authority Score: 15 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

1

Social presence

90

YouTube

0

Engagement

27

Contact B2B Better

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about B2B Better