B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce
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Podcast Overview
<p>Hear what really matters in B2B. If you’re just dipping your toes in the waters of B2B eCommerce or if you’ve jumped into the deep end, we’re here to help. No BS, just honest, open talk about B2B eCommerce. Hear from thought leaders, disrupters, innovators, survivors, and winners.</p>
Language
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Publishing Since
1/31/2019
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Recent Episodes
April 22, 2026
Why Data Culture Matters More Than Platforms: Sam Russo on Automotive Aftermarket
Director of Demand Gen & Strategic Alliances at Pivotree, Sam Russo, discusses with Aaron Sheehan why a strong data culture, not just platforms, drives success in the automotive aftermarket.
April 2, 2026
The Data Behind the Deal: B2B Distribution Through an FP&A Lens with Ryan Cosby
<p><span style="background-color: transparent;">Ryan Cosby, FP&A Manager at Salon Service Group, joins Aaron Sheehan for a ground-level look at B2B beauty distribution. Ryan shares how SSG manages cost-to-serve across multiple channels, wrestles with pricing complexity and margin leakage, and navigates the messy realities of month-end close. He also breaks down what vendors need to bring to the table to earn a yes from finance.</span></p><p><br></p><p><strong style="background-color: transparent;">Episode Highlights:</strong></p><p><span style="background-color: transparent;">00:35 – Introduction: Meet Ryan Cosby & Salon Service Group</span></p><p><span style="background-color: transparent;">01:50 – How SSG's Distribution Model Works: Salons, Licenses & the Back Bar</span></p><p><span style="background-color: transparent;">03:25 – Cost-to-Serve: Is the Digital Channel Cheaper?</span></p><p><span style="background-color: transparent;">06:00 – Giving Reps Visibility Into eCommerce Behavior</span></p><p><span style="background-color: transparent;">07:34 – Commissioning Reps on eComm Sales and Why It Matters</span></p><p><span style="background-color: transparent;">08:50 – Pricing Complexity: Custom Agreements and Margin Leakage</span></p><p><span style="background-color: transparent;">12:40 – Sales Tax Complexity and Why SSG Uses Vertex</span></p><p><span style="background-color: transparent;">15:00 – The Tech Stack: System 2000, Qlik, and Excel</span></p><p><span style="background-color: transparent;">18:58 – Month-End Close: Reconciling Two Different Data Structures</span></p><p><span style="background-color: transparent;">22:07 – AI in FP&A: What SSG Is Piloting With Qlik</span></p><p><span style="background-color: transparent;">26:00 – What a Vendor Business Case Needs to Survive an FP&A Review</span></p><p><span style="background-color: transparent;">30:35 – Advice for Digital Champions Making the Case Up the Chain</span></p><p><span style="background-color: transparent;">34:45 – Payments Across Channels: Cards on File, Chargebacks & Debit Card Risk</span></p><p><span style="background-color: transparent;">39:16 – Ryan’s media recommendations</span></p><p><br></p><p><strong style="background-color: transparent;">Resources Mentioned:</strong></p><ul><li><span style="background-color: transparent;">Qlik — BI and analytics tool used by SSG</span></li><li><span style="background-color: transparent;">Vertex — Sales tax automation platform</span></li><li><span style="background-color: transparent;">Imbibe Magazine — Ryan's go-to for drinks culture, recommending it as a great example of a media brand quietly and successfully reinventing itself.</span></li></ul>
February 12, 2026
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Analyst Heather Hershey and Aaron Sheehan discuss practical B2B AI use cases for manufacturers and distributors, focusing on chunk-by-chunk modernization to overcome fragmented data in this interview.
50 total episodes available with 12 transcripts
Recent guests on B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Heather Hershey
Guest
Allie Copeland
Guest
Jason Greenwood
Guest
Kyler Nixon
Guest
Steven Javor
Guest
Yoav Kutner
Guest
Dima Soroka
Guest
Jary Carter
Guest
Jack Moberger
Guest
Chantal Schweizer
Guest
Samantha Schwartz
Guest
Jason Hein
Guest
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- What is B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce?
<p>Hear what really matters in B2B. If you’re just dipping your toes in the waters of B2B eCommerce or if you’ve jumped into the deep end, we’re here to help. No BS, just honest, open talk about B2B eCommerce. Hear from thought leaders, disrupters, innovators, survivors, and winners.</p> - How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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