B2B Content Experience

About B2B Content Experience

The B2B Content Experience is a podcast series hosted and produced by Tendo Communications. This podcast provides listeners with thought-provoking episodes crafted to educate, inform, and entertain. Audiences get a unique glimpse into the brilliant minds of B2B marketing thought leaders and content experts who build engaging and immersive content experiences that transform their brands and GTM strategies. In each podcast episode, Tendo will distill the key takeaways to help marketing leaders and practitioners level up their content knowledge.

Publisher

Tendo Communications

Category

business

Language

en

Explicit

No

First episode

20 Oct 2022

Latest episode

19 Dec 2024

Latest episodes

13 episodes in the feed.

1. 

   19 Dec 2024

   Tendo’s Take: Trends Shaping B2B Marketing in 2025

   Tendo's CEO Karla Spormann, EVP Lindy Roux, VP Zach Edling, and VP Simon Mathews join Ariana Vazquez to dissect key trends shaping 2025 B2B marketing, revealing how generative AI, personalization, and brand convergence will transform the industry.

2. 

   9 Sept 2024

   How to Maintain Brand Value After an Acquisition

   In this month's B2B Content Experience podcast, brought to you by Tendo Communications, we focus on how to tackle the challenges and opportunities that arise during company acquisitions. Host and Content and Marketing Strategy Lead Kim Celestre introduces Lindy Roux, Tendo EVP and Partner, and Simon Mathews, Tendo VP of User Experience, as they share their insights with brand integration and content migration following acquisitions. In this first segment, Simon and Lindy reflect on Tendo...

3. 

   29 Jul 2024

   How to Build an Authentic Brand With Great Storytelling

   In today's episode, we switch gears from AI and dive into the importance of authenticity, especially in 2024 marketing. Karla Spormann, Tendo CEO and Founder, and Lindy Roux, Tendo EVP and Partner, discuss how human-centered storytelling can be the golden ticket to brand authenticity, the impact of AI from the consumer’s perspective, and the importance of understanding your audience. Next, Content and Marketing Strategy Lead Kim Celestre shares insights from Breakthrough Research's, How To Build (And Measure) An Authentic Brand  in the Research Roundup. Lastly, Tendo Editor and Content Strategist Ariana Vazquez takes the stage in Content in the Wild to highlight some prime examples of bold storytelling, from Salesforce to Macy’s to United Airlines to Red Bull. Resources Breakthrough Research's, How To Build (And Measure) An Authentic Brand  https://bthrough.com/wp-content/uploads/2023/05/Breakthrough-Brand-Authenticity.pdf (https://bthrough.com/wp-content/uploads/2023/05/Breakthrough-Brand-Authenticity.pdf) “The Great Data Heist” :60 | Ask More of AI with Matthew McConaughey | Salesforce: https://www.youtube.com/watch?v=EmyqOyCXnt0 (https://www.youtube.com/watch?v=EmyqOyCXnt0) Credits Producer: Edie Frederick Sponsored by Tendo Communications (https://tendocom.com/), an end-to-end B2B content and UX agency. We plan, design, create, and optimize integrated content experiences that help you drive business results. Liked this episode? Hit that share button! Stock music for this podcast is provided by juqboxmusic, from Pond5 (https://www.pond5.com/royalty-free-music/item/98352256-colors-world-2m30s-corporate-inspirational-uplifting-motivat%22>Stock%20music%20provided%20by%20juqboxmusic,%20from%20Pond5)

4. 

   28 Jun 2024

   Should Marketers Fear AI? pt. 2

   In the second part of our AI segment, we discuss why Tendo isn’t afraid of AI—and how you can use it to illustrate concepts, accelerate productivity, and drive creativity at scale. Tendo EVP and Partner Lindy Roux returns with VP of UX, Simon Mathews, to discuss how AI can help us solve deeper marketing questions more effectively. Next, Content and Marketing Strategy Lead Kim Celestre shares insights and AI trends discussed in Salesforce’s State of Marketing Report. To wrap up this episode, Tendo Editor Ariana Vazquez sits down with Content Strategy Lead Nilay Gandhi to discuss how marketers can channel AI usage to effectively scale their content and processes. Resources Salesforce State of Marketing Report: https://www.salesforce.com/resources/research-reports/state-of-marketing/ (https://www.salesforce.com/resources/research-reports/state-of-marketing/) Unilever leverages GPT API to deliver business value: https://www.cio.com/article/464190/unilever-leverages-chatgpt-to-deliver-business-value.html (https://www.cio.com/article/464190/unilever-leverages-chatgpt-to-deliver-business-value.html) Credits Producer: Edie Frederick Sponsored by Tendo Communications (https://tendocom.com/), an end-to-end B2B content and UX agency. We plan, design, create, and optimize integrated content experiences that help you drive business results. Liked this episode? Hit that share button! Stock music for this podcast is provided by juqboxmusic, from Pond5 (https://www.pond5.com/royalty-free-music/item/98352256-colors-world-2m30s-corporate-inspirational-uplifting-motivat%22>Stock%20music%20provided%20by%20juqboxmusic,%20from%20Pond5)

5. 

   7 Jun 2024

   Unlocking AI's Potential for B2B Marketers pt. 1

   Let’s talk AI. What does it mean to B2B marketers? How does it affect SEO and content ops? Join the Tendo team as we discuss: AI usage opportunities for marketers and content strategists The ominous “zero click threat” of AI’s impact on SEO Why gen AI has been compared to the “iPhone moment for the enterprise” Real-world use cases of AI in content operations In this episode, Tendo CEO and founder Karla Spormann joins EVP and partner Lindy Roux as they discuss customization, creativity, and connectivity—and usage opportunities such as content assessment, taxonomy, and personalization. Karla and Lindy bring in Tendo’s resident SEO expert Amanda Haxton, who discusses AI-driven changes in the search landscape, including user behavior and the infamous “zero click threat.” For the Research Roundup, Tendo’s content and marketing strategy lead Kim Celestre shares insights from Stanford’s expansive Annual AI Index Report—how AI affects marketers, content creators, and the most common AI use cases in sales, marketing, and service operations. Tendo editor Ariana Vazquez wraps up this episode by examining AI in the wild. She’s joined by senior content strategist and AI expert Elizabeth Smith Fong to discuss real world examples, applications, and business use cases for AI. Resources HBR article (https://hbr.org/2023/12/a-practical-guide-for-marketers-who-want-to-use-genai) Artificial Intelligence Index Report, Stanford University (https://aiindex.stanford.edu/wp-content/uploads/2024/05/HAI_AI-Index-Report-2024.pdf) From “no” to “yes”: How Intuit uses generative AI to accelerate work (https://writer.com/blog/intuit-customer-story/) Why You Need an AI Content Playbook (https://tendocom.com/thought-leadership/why-you-need-an-ai-content-playbook/) Credits Producer: Edie Frederick Sponsored by Tendo Communications (https://tendocom.com/), an end-to-end B2B content and UX agency. We plan, design, create, and optimize integrated content experiences that help you drive business results. Liked this episode? Hit that share button! Stock music for this podcast is provided by juqboxmusic, from Pond5 (https://www.pond5.com/royalty-free-music/item/98352256-colors-world-2m30s-corporate-inspirational-uplifting-motivat%22>Stock%20music%20provided%20by%20juqboxmusic,%20from%20Pond5)

6. 

   30 Apr 2024

   UX and Content: The Ultimate Recipe for a Great Experience

   You’ve heard of content and you’ve heard of UX/UI, but what about a marriage of both? Join Tendo as we break down what content experience is and why it's essential for B2B marketing. Jump into the conversation with Lindy Roux, EVP and Partner, and Simon Mathews, VP User Experience, as they discuss the elements of a positive customer experience and what you can do to achieve it. Kim Celestre, Content and Marketing Strategy Lead and host of the B2B Content Experience, sheds light on relevant current studies in the Research Roundup. 2024 UX Trends Report (https://worldusabilitycongress.com/ux-trend-report/) 2023 Bynder State of Content Report (https://www.bynder.com/en/state-of-content/) Ariana Vazquez, Content Marketing Specialist, and Christine Elbo, User Experience Lead, join in Content in the Wild, where they analyze real-life examples to uncover their effective content experience strategies. NYT Interactive Year in Graphics (https://www.nytimes.com/interactive/2023/us/2023-year-in-graphics.html) Trip Advisor AI Planner (https://www.tripadvisor.com/AITripBuilder) Stock music for this podcast is provided by juqboxmusic, from Pond5 (https://www.pond5.com/royalty-free-music/item/98352256-colors-world-2m30s-corporate-inspirational-uplifting-motivat%22>Stock%20music%20provided%20by%20juqboxmusic,%20from%20Pond5)

7. 

   17 Oct 2023

   Chatting Up Chatbots: AI's Influence on Marketers and Content Creators

   Did someone say "AI"?  You will hear these two letters a lot in this episode, which is packed with special guests! You will hear from: Karla Spormann, (https://www.linkedin.com/in/karla-spormann-tendo/) CEO and Founder, Tendo Communications and Simon Matthews, VP Experience, Tendo Communications who have an exciting Tendo announcement (https://tendocom.com/blog/) for listeners! Tamara Prewitt (https://www.linkedin.com/in/tprewitt/), Marketing Leader and Technology expert, who joins Kim Celestre, B2B Content Experience podcast host, to discuss AI's influence  on marketing and content creators. and... Ariana Vazquez (https://www.linkedin.com/in/arianadel/), Content Marketing Specialist, Tendo Communications, who will be sharing a recap of HubSpot's INBOUND 2023 conference. Ariana and Kim will share their key takeaways and memorable moments from the event! Resources: Want to learn more about how AI is disrupting marketing and content creation? Check out these resources! 7 Guidelines for Using Generative AI for Content Creation (https://tendocom.com/blog/7-guidelines-for-using-generative-ai-for-content-creation/) INBOUND 2023 Recap: 4 Takeaways for Content Marketers (https://tendocom.com/blog/inbound-2023-recap-4-takeaways-for-content-marketers/) Stock music for this podcast is provided by juqboxmusic, from Pond5 (https://www.pond5.com/royalty-free-music/item/98352256-colors-world-2m30s-corporate-inspirational-uplifting-motivat%22>Stock%20music%20provided%20by%20juqboxmusic,%20from%20Pond5)

8. 

   7 Apr 2023

   The Power of Personas

   In this episode, special guest Zann Aeck, VP of Marketing and Communications at DEEP ISOLATION joins Tendo host Kim Celestre for a conversation about: Why persona development is important. Persona development process How personas feed into buyer journey mapping The differences between persona development and buyer journey Examples of persona development and key learnings from Zann's roles at NetApp and DEEP ISOLATION What content strategists and content marketers should consider when embarking on a persona development process. Also joining us is Don Knapp, Associate Director at Tendo, who spotlights an example of a stellar content experience: HubSpot's Make My Persona tool. Resources: Want to learn more about how to develop personas to deliver an engaging, relevant and connected content experience? Check out these resources: Zann Aeck LinkedIn profile ( https://www.linkedin.com/in/zannaeck/) HubSpot Make My Persona tool (https://www.hubspot.com/make-my-persona) Tendo Glossary: Buyer Persona (https://tendocom.com/glossary/buyer-persona/) Tendo eBook: The B2B Marketer's Guide to Content Experience (https://tendocom.com/resources/the-b2b-marketers-guide-to-content-experience/) Like what you heard in this episode? Spread the joy by sharing this podcast with others:  https://b2bcontentexperience.buzzsprout.com/share (https://b2bcontentexperience.buzzsprout.com/) Stock music for this podcast is provided by juqboxmusic, from Pond5 (https://www.pond5.com/royalty-free-music/item/98352256-colors-world-2m30s-corporate-inspirational-uplifting-motivat%22%3EStock%20music%20provided%20by%20juqboxmusic,%20from%20Pond5) Stock music for this podcast is provided by juqboxmusic, from Pond5 (https://www.pond5.com/royalty-free-music/item/98352256-colors-world-2m30s-corporate-inspirational-uplifting-motivat%22>Stock%20music%20provided%20by%20juqboxmusic,%20from%20Pond5)

9. 

   24 Feb 2023

   Creating Engaging Experiences Through Online Communities With Scott Wilder

   In this episode, special guest Scott K. Wilder, VP of Customer, Partner and Community Engagement at Base, joins Tendo host Kim Celestre for a conversation about building customer communities that provide an engaging experience across every stage of the journey.  Also joining us is Don Knapp, Associate Director at Tendo, who spotlights an example of a stellar content experience that is engaging and fun: Moz Whiteboard Friday. Resources: Want to learn more about creating engaging content experiences? Check out these resources: Scott K. Wilder LinkedIn profile (http://linkedin.com/in/wilder) CLG Campus (https://clgcampus.base.ai) Moz Whiteboard Friday (https://moz.com/blog/category/whiteboard-friday) Tendocom.com (https://tendocom.com) Like what you heard in this episode? Spread the joy by sharing this podcast with others:  https://b2bcontentexperience.buzzsprout.com/share (https://b2bcontentexperience.buzzsprout.com/) Stock music for this podcast is provided by juqboxmusic, from Pond5 (https://www.pond5.com/royalty-free-music/item/98352256-colors-world-2m30s-corporate-inspirational-uplifting-motivat%22>Stock%20music%20provided%20by%20juqboxmusic,%20from%20Pond5)

10. 

    19 Jan 2023

    How to Level Up Your B2B Content in 2023

    It's a new year! Are you ready to take your B2B content to the next level? The Tendo team spotlights key trends and best practices that should be top of mind for content strategists and marketers. Hear content guidance—across eight main categories—to help you stand out from the crowd and exceed your goals in 2023: Brand journalism with Karla Spormann [0:43] Omnichannel with Lindy Roux [6:07] SEO with Amanda Haxton [10:00] Micropersonalization with John Dorsey [14:20] Scaling content with Zach Edling [18:10] Content ROI with Kourtney Kovanis [24:00] Use cases with Lisa Park [28:45] Privacy-first content marketing with Kim Celestre [32:42] Want to learn more about these topics? Check out these resources: 8 Recommendations for Better Content in 2023 How to Unleash Your Omnichannel Content Strategy (https://tendocom.com/blog/better-b2b-content-in-2023/)Unlock One-to-One Personalization With Structured Content (https://tendocom.com/blog/unlock-one-to-one-personalization-with-structured-content/) How to Create Content Faster Without Losing Your Mind (https://tendocom.com/blog/how-to-create-content-faster-without-losing-your-mind/) Why Are More Marketers Investing in Content Audits? (https://tendocom.com/blog/why-are-more-marketers-investing-in-content-audits/) Use Case or Case Study? When to Use Each in Your Content Strategy (https://tendocom.com/blog/use-case-or-case-study-when-to-use-each-in-your-content-strategy/) Build Trust With Privacy-First Content Marketing (https://tendocom.com/blog/build-trust-with-privacy-first-content-marketing/) Like what you heard in this episode? Spread the joy by sharing this podcast with others:  https://b2bcontentexperience.buzzsprout.com/share (https://b2bcontentexperience.buzzsprout.com/) Stock music for this podcast is provided by juqboxmusic, from Pond5 (https://www.pond5.com/royalty-free-music/item/98352256-colors-world-2m30s-corporate-inspirational-uplifting-motivat%22>Stock%20music%20provided%20by%20juqboxmusic,%20from%20Pond5)

11. 

    24 Oct 2022

    The Benefits of Structured Content with Carrie Hane, Part 2

    Ready for some myth busters? Let's do this! In part two of our Structured Content episode, Carrie Hane the Head of Content Strategy Relations at Sanity.io, and Lindy Roux, EVP and Partner Tendo Communications, bust some common misperceptions about structured content: •       Is a steep learning curve required to enable structured content?  [1:17] •       Does structured content limit freedom and flexibility? [4:57] •       What functions and roles benefit from structured content?  [8:45] •       Where can one go to learn more about structured content? [15:50] Resource links: “Designing Connected Content, Plan and Model Digital Products for Today and Tomorrow (https://www.amazon.com/Designing-Connected-Content-Products-Tomorrow/dp/0134763386)” What is Information Architecture (What%20is%20Information%20Architecture) Tendo Glossary: Structured Content (https://tendocom.com/glossary/structured-content/) Like what you heard in this episode? Share our podcast link so others can check it out:  https://b2bcontentexperience.buzzsprout.com/share (https://b2bcontentexperience.buzzsprout.com/) Stock music for this podcast is provided by juqboxmusic, from Pond5 (https://www.pond5.com/royalty-free-music/item/98352256-colors-world-2m30s-corporate-inspirational-uplifting-motivat%22>Stock%20music%20provided%20by%20juqboxmusic,%20from%20Pond5)

12. 

    24 Oct 2022

    The Benefits of Structured Content with Carrie Hane, Part 1

    Structured content is the secret sauce of a connected content experience. But what is it and why should you deploy it?  In this episode, our guest Carrie Hane, Head of Content Strategy Relations at Sanity.io and Lindy Roux, EVP and Partner of Tendo Communications answer these questions and more in this interactive discussion about how structured content can provide transformational digital experiences: •       What does “content is data” mean? [4:21] •       What are the benefits of using structured content? [8:29] •       How do you get started with structured content? [12:11] •       What technology enables structured content?  [17:10] •       Who is doing structured content well? [22:21] Want to learn more about this fascinating topic? Check out these resources: Sign up for Sanity's content newsletter (https://snty.link/b2bcontent) Structured Content 101 ( https://www.sanity.io/structured-content ) “Designing Connected Content, Plan and Model Digital Products for Today and Tomorrow (https://www.amazon.com/Designing-Connected-Content-Products-Tomorrow/dp/0134763386)” Tendo Glossary: Structured Content (https://tendocom.com/glossary/structured-content/) Like what you heard in this episode? Spread the joy by sharing this podcast with others:  https://b2bcontentexperience.buzzsprout.com/share (https://b2bcontentexperience.buzzsprout.com/) Stock music for this podcast is provided by juqboxmusic, from Pond5 (https://www.pond5.com/royalty-free-music/item/98352256-colors-world-2m30s-corporate-inspirational-uplifting-motivat%22>Stock%20music%20provided%20by%20juqboxmusic,%20from%20Pond5)

13. 

    20 Oct 2022

    Coming Soon

    Did you know that 1.5 quintillion bytes of content are created in a day? That’s a LOT of information to digest! If you are wondering how you can provide B2B content experiences that stand out from quintillions of bytes, you have come to the right podcast! In each B2B Content Experience episode, you will hear provocative conversations with industry experts, thought leaders, technology gurus, guest hosts and our very own passionate employees from our B2B content agency, Tendo Communications (https://tendocom.com/). Subscribe today to get the latest insights and best practices on how to develop and deploy content experiences that enable you to provide engaging, connected and relevant content to your customers. Stock music for this podcast is provided by juqboxmusic, from Pond5 (https://www.pond5.com/royalty-free-music/item/98352256-colors-world-2m30s-corporate-inspirational-uplifting-motivat%22>Stock%20music%20provided%20by%20juqboxmusic,%20from%20Pond5)

Who has been a guest on B2B Content Experience

Names identified in recent episode analyses. Showing up to five guests.

• Karla Spormann
• Lindy Roux
• Zach Edling
• Simon Mathews

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

1 ratings

Spotify

5.0 / 5

1 ratings

Contact B2B Content Experience

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.