B2B Content Experience
Claim This Podcastby Tendo Communications
Podcast Overview
<p>The B2B Content Experience is a podcast series hosted and produced by Tendo Communications. This podcast provides listeners with thought-provoking episodes crafted to educate, inform, and entertain. Audiences get a unique glimpse into the brilliant minds of B2B marketing thought leaders and content experts who build engaging and immersive content experiences that transform their brands and GTM strategies. In each podcast episode, Tendo will distill the key takeaways to help marketing leaders and practitioners level up their content knowledge. </p>
Language
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Publishing Since
10/20/2022
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Recent Episodes
December 19, 2024
Tendo’s Take: Trends Shaping B2B Marketing in 2025
Tendo's CEO Karla Spormann, EVP Lindy Roux, VP Zach Edling, and VP Simon Mathews join Ariana Vazquez to dissect key trends shaping 2025 B2B marketing, revealing how generative AI, personalization, and brand convergence will transform the industry.
September 9, 2024
How to Maintain Brand Value After an Acquisition
In this month's B2B Content Experience podcast, brought to you by Tendo Communications, we focus on how to tackle the challenges and opportunities that arise during company acquisitions. Host and Content and Marketing Strategy Lead Kim Celestre introduces Lindy Roux, Tendo EVP and Partner, and Simon Mathews, Tendo VP of User Experience, as they share their insights with brand integration and content migration following acquisitions. In this first segment, Simon and Lindy reflect on Tendo...
July 29, 2024
How to Build an Authentic Brand With Great Storytelling
<p>In today's episode, we switch gears from AI and dive into the importance of authenticity, especially in 2024 marketing. Karla Spormann, Tendo CEO and Founder, and Lindy Roux, Tendo EVP and Partner, discuss how human-centered storytelling can be the golden ticket to brand authenticity, the impact of AI from the consumer’s perspective, and the importance of understanding your audience. </p><p>Next, Content and Marketing Strategy Lead Kim Celestre shares insights from Breakthrough Research's, <em>How To Build (And Measure) An Authentic Brand</em> in the Research Roundup.</p><p>Lastly, Tendo Editor and Content Strategist Ariana Vazquez takes the stage in Content in the Wild to highlight some prime examples of bold storytelling, from Salesforce to Macy’s to United Airlines to Red Bull. </p><p><b>Resources</b> </p><ul><li>Breakthrough Research's, <em>How To Build (And Measure) An Authentic Brand </em><a href='https://bthrough.com/wp-content/uploads/2023/05/Breakthrough-Brand-Authenticity.pdf'>https://bthrough.com/wp-content/uploads/2023/05/Breakthrough-Brand-Authenticity.pdf</a></li><li>“The Great Data Heist” :60 | Ask More of AI with Matthew McConaughey | Salesforce: <a href='https://www.youtube.com/watch?v=EmyqOyCXnt0'>https://www.youtube.com/watch?v=EmyqOyCXnt0</a> </li></ul><p><b>Credits</b> <br/><br/> Producer: Edie Frederick <br/> Sponsored by <a href='https://tendocom.com/'>Tendo Communications</a>, an end-to-end B2B content and UX agency. We plan, design, create, and optimize integrated content experiences that help you drive business results. <br/><br/></p><p><b>Liked this episode? </b>Hit that share button!</p><p>Stock music for this podcast is <a href='https://www.pond5.com/royalty-free-music/item/98352256-colors-world-2m30s-corporate-inspirational-uplifting-motivat%22>Stock%20music%20provided%20by%20juqboxmusic,%20from%20Pond5'>provided by juqboxmusic, from Pond5</a></p>
13 total episodes available
Recent guests on B2B Content Experience
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Karla Spormann
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Lindy Roux
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Zach Edling
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Simon Mathews
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Frequently asked questions
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- What is B2B Content Experience?
<p>The B2B Content Experience is a podcast series hosted and produced by Tendo Communications. This podcast provides listeners with thought-provoking episodes crafted to educate, inform, and entertain. Audiences get a unique glimpse into the brilliant minds of B2B marketing thought leaders and content experts who build engaging and immersive content experiences that transform their brands and GTM strategies. In each podcast episode, Tendo will distill the key takeaways to help marketing leaders and practitioners level up their content knowledge. </p> - How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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