If you do B2B content marketing, you know that Content is King ... And queen, prince, duke, duchess--the whole damn court! Bottom line, for B2B marketers, content and content strategy are crucial. In this show, we explore the art & science, the opportunities and challenges, of B2B content marketing strategy, including:-What makes some content "sticky" and other content entirely forgettable-Scaling content without sacrificing authenticity and originality-Creating content with a point of view-Producing thought leadership content that actually leads-Repurposing content-Measuring content ROIJoin me, Jeremy Shere, as I discuss these and many more important and fascinating topics with B2B marketers, demand generation and growth professionals, and content marketing leaders from across the B2B landscape.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
Claim This Podcastby Jeremy Shere
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Podcast Overview
If you do B2B content marketing, you know that Content is King ... And queen, prince, duke, duchess--the whole damn court! Bottom line, for B2B marketers, content and content strategy are crucial. In this show, we explore the art & science, the opportunities and challenges, of B2B content marketing strategy, including:-What makes some content "sticky" and other content entirely forgettable-Scaling content without sacrificing authenticity and originality-Creating content with a point of view-Producing thought leadership content that actually leads-Repurposing content-Measuring content ROIJoin me, Jeremy Shere, as I discuss these and many more important and fascinating topics with B2B marketers, demand generation and growth professionals, and content marketing leaders from across the B2B landscape.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
Language
🇺🇲
Publishing Since
2/17/2021
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Recent Episodes
January 31, 2025
Transforming Trade Shows into Engaging Brand Experiences w/ Todd Gregory
Host Jeremy Shere interviews Todd Gregory, Regional Director for the Americas at Fifth Ring, about transforming trade shows into engaging brand experiences for better lead generation.
January 8, 2025
Unlocking LinkedIn Success w/ Malte Lange
Host Jeremy Shere interviews Malte Lange, CEO of Lead Your Way, revealing actionable strategies to overcome common LinkedIn marketing pitfalls for B2B professionals.
January 3, 2025
B2B influence marketing w/ Nick Bennett
Host Jeremy Shere interviews Nick Bennett, Chief Customer Officer and Co-founder of TACK, about leveraging B2B influencer marketing strategies for business growth.
401 total episodes available
Recent guests on B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Todd Gregory
Guest
Malte Lange
Guest
Nick Bennett
Guest
Lacey Budd
Guest
Sally Lechin
Guest
Haley Fraser
Guest
Joanna Bowzer
Guest
Oleksii Klochai
Guest
Jarie Bolander
Guest
Tas Bober
Guest
Lashay Lewis
Guest
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- What is B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
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This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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