Covering a wide range of creative, strategic, and other relevant topics, B2B Creatively keeps you up-to-date on the latest trends and best practices in the B2B creative, design and marketing worlds. Hosted by Alisa Manjarrez & Kory Grushka.
B2B Creatively
Claim This Podcastby Stories Bureau
5.0(4 reviews)
13 episodes
Updated Bi-weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
40
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality55
Social0
YouTube0
Engagement60
Podcast Overview
Covering a wide range of creative, strategic, and other relevant topics, B2B Creatively keeps you up-to-date on the latest trends and best practices in the B2B creative, design and marketing worlds. Hosted by Alisa Manjarrez & Kory Grushka.
Language
🇺🇲
Publishing Since
4/17/2024
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40
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality55
Social0
YouTube0
Engagement60
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excellent
Episode Length
42 minutes
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6.2/10
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Recent Episodes
October 7, 2025
Scale vs Craft in AI Video
<p><span style="background-color: transparent;">What happens when a filmmaker with deep storytelling chops, an HBO pedigree, and early access to cutting-edge AI tools takes on B2B video? You get Noah Wagner.</span></p><p><br></p><p><span style="background-color: transparent;">Noah, a live-action and AI director, joins Alisa Manjarrez and Kory Grushka from Stories Bureau to discuss where AI video actually stands today, how B2B content benefits from cinematic storytelling, and why creativity still matters more than ever.</span></p><p><br></p><p><span style="background-color: transparent;">Noah has been at the forefront of AI video experimentation, working with platforms like Sora, Runway, and Kling. But he’s no tech evangelist. Instead, he’s here to bring nuance, perspective, and real-world insights on how to blend AI tools with traditional filmmaking to create more expressive, more human, and more effective video content—especially in the B2B space.</span></p><p><br></p><p><br></p><p><span style="background-color: transparent;">What You’ll Learn: </span></p><p><span style="background-color: transparent;">• The current status of AI-generated video (and why it’s still not push-button ready)</span></p><p><span style="background-color: transparent;">• The misconception that AI eliminates the need for teams and craft</span></p><p><span style="background-color: transparent;">• Where AI helps most in post-production, and where humans still need to lead</span></p><p><span style="background-color: transparent;">• Why AI workflows are better suited for hybrid approaches—not full automation</span></p><p><span style="background-color: transparent;">• Why video creators are going to LinkedIn</span></p><p><br></p><p><br></p><p>Mentioned in this Episode:</p><p><a href="https://www.instagram.com/reel/DMEOJ2DyzJx/" target="_blank">Five Guys AI video</a></p><p><br></p><p><br></p><p><span style="background-color: transparent;">Noah’s Bio:</span></p><p><span style="background-color: transparent;">Noah Wagner is an award-winning director, writer and filmmaker, specializing in both live-action and AI, and a graduate of NYU’s Tisch School of the Arts. His work has appeared on HBO, Netflix, NBC, and BBC. Collectively garnering millions of views, his films have won numerous awards at Oscar-qualifying festivals worldwide, including AI thriller Watch Room. Currently,</span><a href="https://echobend.com" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);"> </a><a href="https://echobend.com" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Echobend Pictures</a><span style="background-color: transparent;"> is packaging Noah’s debut feature,</span><a href="https://variety.com/2023/film/global/echobend-pictures-noah-wagner-dirty-oyster-1235671824/" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);"> </a><a href="https://variety.com/2023/film/global/echobend-pictures-noah-wagner-dirty-oyster-1235671824/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">THE DIRTY OYSTER</a><span style="background-color: transparent;">, which was recognized as one of six projects worldwide at Fantasia Frontières.</span></p><p><br></p><p><span style="background-color: transparent;">Noah specializes in ‘grounded genre’—everything from science fiction to magical realism, moody atmosphere to playful whimsy, and any permutation in between—always building a world rooted in our own. Through a lyrical lens and an eye for the absurd, he challenges audiences to reflect the world around them and question the truths they may have taken for granted.</span></p><p><br></p><p><br></p><p><span style="background-color: transparent;">More from our guest: </span></p><p><br></p><p>Website: <a href="https://www.noahwagner.com/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.noahwagner.com/</a></p><p><br></p><p>LinkedIn: <a href="https://www.linkedin.com/in/noah-wagner/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.linkedin.com/in/noah-wagner/</a></p><p><br></p><p>Instagram: <a href="https://www.instagram.com/workofark" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">https://www.instagram.com/workofark</a></p><p><br></p><p><br></p><p><br></p><p><span style="background-color: transparent;">B2B Creatively is powered by</span><a href="https://www.storiesbureau.com/" target="_blank" style="background-color: transparent; color: rgb(0, 0, 0);"> </a><a href="https://www.storiesbureau.com/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Stories Bureau</a><span style="background-color: transparent;">.</span></p><p><br></p><p><span style="background-color: transparent;">Connect with us on LinkedIn:</span></p><p><a href="https://www.linkedin.com/company/12978796/admin/feed/posts/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Stories Bureau</a><span style="background-color: transparent;">, a creative agency focused on B2B marketing and internal corporate storytelling across media</span></p><p><a href="https://www.linkedin.com/in/kory-grushka-5179573/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Kory Grushka</a><span style="background-color: transparent;">, Founder and Creative Director of Stories Bureau</span></p><p><a href="https://www.linkedin.com/in/alisam/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Alisa Manjarrez</a><span style="background-color: transparent;">, Managing Director of Stories Bureau</span></p><p><br></p>
July 22, 2025
The AI Shake-Up in B2B Messaging
<p>We dive deep into how AI is shaking up B2B messaging with Chris Silvestri, Founder of Conversion Alchemy. From redefining the role of content writers to rethinking persona development and conversion strategy, Chris shares his thoughtful and tactical approach to B2B growth.</p><p>As a messaging strategist, Chris combines copywriting, UX design, and decision-making psychology to help his SaaS and eCommerce clients convert more visitors into customers. He fills us in on how AI is transforming marketing workflows, what makes copy truly empathetic, and how brands can stand out in the age of informed consumers. </p><p>If you want to make your B2B brand impossible to ignore, this is the episode for you.</p><p>What You’ll Learn: </p><p>• The people shift in B2B marketing</p><p>• How AI is streamlining copywriting and messaging workflows, from research to first drafts</p><p>• How to train AI to be more empathetic</p><p>• The four types of personas you need</p><p>• What AI tools Chris uses to scale personalized copy workflows</p><p>• The balance between company capabilities and customer needs in copywriting</p><p>• The future of copywriting and marketing in the age of AI</p><p><br></p><p>Mentioned in this Episode: </p><p>Gemini: <a href="https://gemini.google.com" rel="noopener noreferrer" target="_blank">https://gemini.google.com</a></p><p>Claude: <a href="https://claude.ai" rel="noopener noreferrer" target="_blank">https://claude.ai</a></p><p>chatGPT: <a href="https://chatgpt.com" rel="noopener noreferrer" target="_blank">https://chatgpt.com</a></p><p>TeamGPT: <a href="https://team-gpt.com" rel="noopener noreferrer" target="_blank">https://team-gpt.com</a></p><p>Perplexity: <a href="https://www.perplexity.ai" rel="noopener noreferrer" target="_blank">https://www.perplexity.ai</a></p><p>TypingMind: <a href="https://www.typingmind.com/" rel="noopener noreferrer" target="_blank">https://www.typingmind.com/</a></p><p><br></p><p><br></p><p>Chris’ Bio:</p><p>Chris Silvestri is the Conversion Alchemist. A SaaS message-market fit specialist and conversion copywriter, he worked 10 years as a software engineer in industrial automation. Then, took a sharp turn to enter the digital marketing world as UX lead at the usability testing startup Conversion Crimes (and previously at the conversion design agency Zeda Labs). Chris has been working as a copywriter and Conversion Rate Optimization (CRO) specialist for online brands since 2016.</p><p>More from our guest: <a href="https://www.linkedin.com/in/christophersilvestri/" rel="noopener noreferrer" target="_blank">Chris Silvestri</a></p><p><br></p><p>B2B Creatively is powered by<a href="https://www.storiesbureau.com/" rel="noopener noreferrer" target="_blank"> Stories Bureau</a>.</p><p><br></p><p>Connect with us on LinkedIn:</p><p><a href="https://www.linkedin.com/company/12978796/admin/feed/posts/" rel="noopener noreferrer" target="_blank">Stories Bureau</a>, a creative agency focused on B2B marketing and internal corporate storytelling across media</p><p><a href="https://www.linkedin.com/in/kory-grushka-5179573/" rel="noopener noreferrer" target="_blank">Kory Grushka</a>, Founder and Creative Director of Stories Bureau</p><p><a href="https://www.linkedin.com/in/alisam/" rel="noopener noreferrer" target="_blank">Alisa Manjarrez</a>, Managing Director of Stories Bureau</p>
May 27, 2025
Merging Metrics with Emotion
Senior Product Marketing Manager at Microsoft, Nidia Verdugo, shares with Alisa Manjarrez how she merges metrics with emotion in B2B marketing and connects with audiences through human-centered communication in this interview.
13 total episodes available
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Nidia Verdugo
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This podcast updates bi-weekly.
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This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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