How often does this podcast release new episodes?

This podcast updates bi-weekly.

Where can I listen to this podcast?

This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

B2B Insights Podcast

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by B2B International

4.8(9 reviews)

70 episodes

Updated Bi-weekly

Accepts GuestsHas Sponsors

Podcast Authority

Beta

FairBased on show quality, social media presence, reviews, charts, and more

Quality55

Social0

YouTube0

Engagement76

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Podcast Overview

The B2B Insights Podcast helps marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top. Discover exciting new trends and opportunities, and explore the pressing challenges facing b2b businesses today. Each episode will arm listeners with valuable insights and tactical takeaways on topics such as customer experience, branding, communications effectiveness, product development, go-to-market strategies and much more. Subscribe today for your monthly dose of exclusive insights from the b2b market experts.

Language

🇺🇲

Publishing Since

3/9/2020

Visit Website View on Apple Podcasts RSS Feed

🇺🇸 Charts #3

Outreach generated

Apple 142

Spotify 827

Instant mention tracking

Perfect fit!

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Podcast Authority

Beta

FairBased on show quality, social media presence, reviews, charts, and more

Quality55

Social0

YouTube0

Engagement76

Learn more

Excellent Areas

Good Performance

Growth Opportunities

excellent

Episode Length

8 minutes

Performing excellently!

good

Show Notes Quality

3.0/5

Recommendations available

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needs improvement

Publishing Consistency

Every 27 days

Recommendations available

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Recent Episodes

March 31, 2026

#69: How Brand Research Drives Smarter B2B Acquisitions with Trevor Glue, Marketing Director at Ricardo

In this episode of the B2B Insights Podcast, Senior Client Partnerships Director Simi Dhawan speaks with Trevor Glue, Marketing Director at Ricardo, about the challenges B2B organizations face during acquisitions - particularly around brand perception, integration, and ensuring teams are aligned. Recently, Ricardo acquired E3 Modelling, and B2B International supported the organization through a program of brand equity research to understand market perceptions and guide strategic decisions. After acquiring E3 Modelling, B2B International supported Ricardo, a global consultancy operating across transport, energy and climate sectors, through a program of brand equity research to understand market perceptions and guide strategic decisions. Hear Simi and Trevor discuss the business challenges prompting the research, the most valuable insights gained, and how the findings helped guide strategic decisions at Ricardo. Key discussion points: <ul style="margin-top: 0cm;" type="disc"> <li class="MsoNormal" style= "mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;">Why unbiased external research is essential during acquisitions</li> <li class="MsoNormal" style= "mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;">Understanding and validating the brand equity of an acquired company</li> <li class="MsoNormal" style= "mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;">How research helps reduce post‑acquisition brand confusion</li> <li class="MsoNormal" style= "mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;">Bringing internal teams and acquired employees on the journey</li> <li class="MsoNormal" style= "mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;">Turning insight into strategic, operational and marketing decisions</li> <li class="MsoNormal" style= "mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;">Why objective research prevents costly long‑term mistakes</li> <li class="MsoNormal" style= "mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;"><span lang= "EN-US" style= "font-size: 11.0pt; line-height: 107%; font-family: 'Aptos',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;" xml:lang="EN-US">Lessons learned for organizations planning similar brand‑equity projects</li> </ul>

September 25, 2025

#68: How to Build Effective CX Programs

In this episode, B2B International’s Conor Wilcock and Jennifer Strange discuss how B2B organizations can better assess and improve customer experience (CX). They cover the challenges of measuring CX in complex environments and share practical steps for building effective CX research programs.

February 26, 2025

#67: AI Is The New Fire; Don’t Get Burned

Thomas Grubert and Louise Coy discuss AI's impact on market research, offering insights to avoid pitfalls and navigate future challenges in this interview.

70 total episodes available

Recent guests on B2B Insights Podcast

Guests from recent episodes — sign up to see every guest that has ever appeared on this show.

Louise Coy

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Kim Arend

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Pete Mullarkey

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Herminia Ibarra

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Rita McGrath

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Kirstin Ferguson

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Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is B2B Insights Podcast?: The B2B Insights Podcast helps marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top.

Discover exciting new trends and opportunities, and explore the pressing challenges facing b2b businesses today.

Each episode will arm listeners with valuable insights and tactical takeaways on topics such as customer experience, branding, communications effectiveness, product development, go-to-market strategies and much more.

Subscribe today for your monthly dose of exclusive insights from the b2b market experts.
How often does this podcast release new episodes?: This podcast updates bi-weekly.
Where can I listen to this podcast?: This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Information about guest appearances is not available.

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