by Oneflow
Welcome to the B2B Legends Show! A podcast by Oneflow, where we dive deep into the inspiring career journeys of B2B legends. In each episode, we talk with industry leaders, uncovering the stories behind their successes, the challenges they've faced, and the lessons they've learned. Whether you’re looking for inspiration or practical advice, these conversations will offer a glimpse into what it takes to succeed in the world of B2B.
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🇺🇲
Publishing Since
9/30/2024
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April 21, 2025
<p>In this episode of the B2B Legend Show, Aref Abedi, CEO and co-founder of Jobylon, shares his career journey from engineering to entrepreneurship. He discusses the emotional decision-making that led him to start Jobylon, the importance of learning from failures, and the value of building a strong company culture. Aref emphasizes the significance of teamwork, cash flow management, and customer service in the success of a business. He also reflects on memorable moments in his career and offers insights into his leadership style and the evolving landscape of talent acquisition.</p><p><br></p><p>Chapters: </p><p>00:00 From engineering student to SaaS entrepreneur</p><p><br></p><p>02:45 Taking the leap: The emotional start of Jobylon</p><p><br></p><p>05:30 Surviving early failures and staying the course</p><p><br></p><p>09:30 Evolving as a founder: Delegation and knowing your strengths and weaknesses </p><p><br></p><p>12:21 Culture, cash flow, and the foundations of a great company</p><p><br></p><p>20:44 Trends in talent and customer relationships</p><p><br></p><p>22:34 Strongest career memories </p><p><br></p><p>24:11 Quick-fire questions</p>
April 7, 2025
<p>In this episode, Fredrik Kastenholm, co-founder and CRO of Omnitas Consulting, shares his career journey from studying law to becoming a successful consultant and CEO. </p><p>He discusses the importance of sales as a means to help others, the dynamics of consulting, and the challenges companies face in improving workflows. </p><p>Fredrik also highlights the role of AI and automation in business and shares insights about his company, Omnitas Consulting, and its innovative approach to management consultancy.Chapters:00:00 Fredrik Kastenholm's journey: From law to consulting05:02 Advice for Aspiring CEOs12:21 The spark behind Omnitas Consulting16:35 Workflow challenges and smarter ways forward21:15 Looking ahead: AI, automation, and workflow innovations25:10 Quickfire questions and goodbyes</p>
March 24, 2025
<p>In this episode, Johanna Sjölin shares her insights on how to lead and sell in a changing world, her unique career journey, and the importance of authenticity in marketing. </p><p>She discusses the challenges of navigating cultural differences in leadership, the evolving landscape of B2B marketing, and her personal approach to motivating teams. Johanna emphasizes the significance of embracing AI while maintaining human connections and highlights the shift towards community-centered marketing. </p><p>Her story is one of resilience, creativity, and a commitment to staying true to oneself in a rapidly changing industry.</p><p><br></p><p>Chapters:</p><p>00:00 Introduction </p><p>04:20 Johanna's journey: from retail to B2B marketing</p><p>09:28 Balancing professionalism and authenticity</p><p>11:30 Advice for marketers in a changing world </p><p>13:11 Leadership: Create the right environment </p><p>17:00 Cultural challenges in global leadership</p><p>19:20 Proud Accomplishments and Personal Growth </p><p>23:20 How the traditional sales funnel has changed</p><p>28:50 Quick-fire questions </p>
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