Welcome to the B2B Legends Show!
A podcast by Oneflow, where we dive deep into the inspiring career journeys of B2B legends.
In each episode, we talk with industry leaders, uncovering the stories behind their successes, the challenges they've faced, and the lessons they've learned.
Whether you’re looking for inspiration or practical advice, these conversations will offer a glimpse into what it takes to succeed in the world of B2B.
15. From code and curiosity to global HubSpot partner — Robert Bråkenhielm, Co-founder of Resultify
In this episode of the B2B Legend Show, Robert Bråkenhielm, co-founder of Resultify, shares his journey from self-taught coder to leading one of HubSpot’s top global partner agencies. He talks about how curiosity sparked his path into tech, the founding vision behind Resultify, and the challenges of managing multiple ventures.Robert also reflects on evolving their business model to focus on real outcomes, the importance of client engagement, and how AI is shaping the future of work. The episode wraps with rapid-fire questions revealing his leadership style and biggest lessons learned.Chapters: 00:00 Meet Robert Bråkenhielm01:12 Robert’s early career journey03:33 The founding of Resultify and its core vision05:20 Why self-awareness is key to career growth08:17 How Resultify’s business model evolved over time10:49 Becoming a top global HubSpot partner13:40 How Resultify collaborates with clients using results-based pricing15:33 Key lessons from managing multiple businesses18:51 Career highlights and moments of pride23:23 Getting started with AI in your company26:21 Quickfire round and final reflections
5 May 2025
From cold calls to global partnership strategy - Gabrielle Bäckman, Head of Partnership at Teamtailor
In this episode, Gabrielle Bäckman, Head of Partnerships at Teamtailor, shares how she went from cold calling in sales to leading global partnership strategy. She talks about finding her way into partnerships by accident, why consistency has been her biggest advantage, and how to build fewer but better partnerships. Gabrielle also reflects on what it means to lead with empathy, how to sell the value of partnerships internally, and the importance of staying aligned across the business.Chapters: 00:00 Introduction to Gabrielle Bäckman01:08 Gabrielle's Career Journey04:39 Lessons Learned in Career Progression10:30 Building Effective Partnerships13:30 Driving Growth Through Partnerships15:30 Aligning partnership with other functions 17:26 Leadership Style and Evolution20:01 Challenges in Leadership22:23 Advice for New Leaders23:53 Memorable Career Moments25:53 Future Trends in Partnerships27:50 Quickfire Questions
21 Apr 2025
13. The leap from engineering to building a SaaS company with Aref Abedi, CEO & Co-founder of Jobylon
In this episode of the B2B Legend Show, Aref Abedi, CEO and co-founder of Jobylon, shares his career journey from engineering to entrepreneurship. He discusses the emotional decision-making that led him to start Jobylon, the importance of learning from failures, and the value of building a strong company culture. Aref emphasizes the significance of teamwork, cash flow management, and customer service in the success of a business. He also reflects on memorable moments in his career and offers insights into his leadership style and the evolving landscape of talent acquisition.
Chapters:
00:00 From engineering student to SaaS entrepreneur
02:45 Taking the leap: The emotional start of Jobylon
05:30 Surviving early failures and staying the course
09:30 Evolving as a founder: Delegation and knowing your strengths and weaknesses
12:21 Culture, cash flow, and the foundations of a great company
20:44 Trends in talent and customer relationships
22:34 Strongest career memories
24:11 Quick-fire questions
7 Apr 2025
12. Mastering the long game in sales with Fredrik Kastenholm, Co-founder & CRO at Omnitas Consulting
In this episode, Fredrik Kastenholm, co-founder and CRO of Omnitas Consulting, shares his career journey from studying law to becoming a successful consultant and CEO.
He discusses the importance of sales as a means to help others, the dynamics of consulting, and the challenges companies face in improving workflows.
Fredrik also highlights the role of AI and automation in business and shares insights about his company, Omnitas Consulting, and its innovative approach to management consultancy.Chapters:00:00 Fredrik Kastenholm's journey: From law to consulting05:02 Advice for Aspiring CEOs12:21 The spark behind Omnitas Consulting16:35 Workflow challenges and smarter ways forward21:15 Looking ahead: AI, automation, and workflow innovations25:10 Quickfire questions and goodbyes
24 Mar 2025
11. How to lead and sell in a changing world: Lessons from Johanna Sjölin - Marketing Director at Avidly
In this episode, Johanna Sjölin shares her insights on how to lead and sell in a changing world, her unique career journey, and the importance of authenticity in marketing.
She discusses the challenges of navigating cultural differences in leadership, the evolving landscape of B2B marketing, and her personal approach to motivating teams. Johanna emphasizes the significance of embracing AI while maintaining human connections and highlights the shift towards community-centered marketing.
Her story is one of resilience, creativity, and a commitment to staying true to oneself in a rapidly changing industry.
Chapters:
00:00 Introduction
04:20 Johanna's journey: from retail to B2B marketing
09:28 Balancing professionalism and authenticity
11:30 Advice for marketers in a changing world
13:11 Leadership: Create the right environment
17:00 Cultural challenges in global leadership
19:20 Proud Accomplishments and Personal Growth
23:20 How the traditional sales funnel has changed
28:50 Quick-fire questions
17 Feb 2025
10. Challenging the norm: Lessons in sales, leadership, and innovation - George Brontén, CEO & Founder of Membrain
In this episode, George Brontén, CEO & Founder of Membrain, shares his entrepreneurial journey, insights into sales management, and the challenges faced in building successful teams.
He discusses the importance of understanding one's values, the role of AI in sales, and the need for continuous personal and professional development.
George emphasizes the significance of building trust in sales and the necessity of investing in people to navigate the complexities of the B2B landscape.
Chapters:
00:00 George Brontén's entrepreneurial journey
07:06 The inspiration behind Membrain
10:48 Challenges in sales and management
15:05 Setbacks, achievements, and learning moments in entrepreneurship
19:20 Advice for aspiring entrepreneurs
21:08 Future of sales and technology
23:40 Ending questions
3 Feb 2025
9. Slipping on a banana peel lessons in sales and strategy - Hans Bunes, Co-founder of Bunes & Ferenczi
In this episode, Hans Bunes, co-founder of Bunes and Ferenczi, shares the ups and downs of his career—from starting at HP to building his own company.
We talk about the unexpected twists in his journey, the importance of relationships in business, and the challenges of entrepreneurship. Hans also shares some key sales lessons, like why understanding customer needs, staying accountable, and networking are essential for long-term success. Plus, we dive into how technology is shaping the future of B2B sales and strategy.
If you’re interested in career growth, business strategy, or the realities of entrepreneurship, this conversation is packed with insights you won’t want to miss.
Chapters:
00:00 Journey through career beginnings
04:45 Transitioning to self-employment
05:32 The importance of relationships in career
09:07 Founding Bunes & Ferenczi
12:01 Navigating challenges in business
13:34 Accountability and personal growth
17:02 Future trends in B2B tech
20:01 Vision for the next five years
21:32 Final thoughts and recommendations
20 Jan 2025
8. The 3 Ps of sales career: Persistence, progress and possibilities - Johanna Korhonen, CSO at Dear Lucy
In this episode, Johanna Korhonen, CSO at Dear Lucy, shares her career journey from aspiring teacher to successful sales leader in the B2B SaaS industry. She discusses the importance of adaptability, learning from mistakes, and the evolving landscape of sales, particularly the need for more women in the field.
Johanna emphasizes the significance of persistence, the value of mentorship, and the impact of technology on sales processes. She also highlights future trends in B2B sales, including the focus on mental well-being and the importance of a balanced work-life environment.
Chapters
00:00 Johanna's journey from teacher to sales leader
05:47 Lessons from expanding into new markets
11:49 Common pitfalls in B2B sales
12:35 Is cold calling dead?
16:25 Future trends in B2B sales
17:35 Future generation and work-life balance
21:40 Quickfire questions
7 Jan 2025
7. Embracing authenticity and AI to break the mold in sales - Sara Storm, Co-founder of Break the Box
In this episode, we sit down with Sara Storm, co-founder of Break the Box, to dive into her career journey in sales and her passion for redefining the profession.
Sara highlights the essential skills for success in B2B sales, such as mental agility, the ability to understand customer perspectives, and creating compelling visions for clients. Sara also explores the evolving role of sales in the age of AI.
Tune in to learn how to embrace your uniqueness, break free from conventional thinking, and thrive in the ever-changing sales landscape!
Chapters
00:00 Introduction and career journey
05:51 The mentality of sales
10:24 Skills for success in B2B sales
16:24 Break the Box: Embracing uniqueness
19:59 The future of B2B sales: AI and Adaptation
22:40 Ending questions
10 Dec 2024
6. From selling to shaping partnerships - Fredrik Mellander, CEO & Co-founder of Journeybee
Fredrik Mellander, CEO & Co-founder of Journeybee, shares his expertise on building effective partnership teams, leveraging data for success, and cultivating curiosity for professional growth.
26 Nov 2024
5. Growth lessons from an Olympian turned entrepreneur - Cedric Notz, CEO & Founder of Float
Cedric Notz, former Olympic skier and Float founder, shares how persistence, learning, and enjoying the process drove his entrepreneurial journey and non-dilutive funding success.
12 Nov 2024
4. Entrepreneurship and Automation in B2B Sales - Michael Heiberg, CEO & founder of Ocean
Summary:
In this episode, Michael Heiberg, CEO and founder of Ocean, delves into his extensive career journey, sharing the inspiration that led him to launch his company and the challenges he’s overcome along the way.
He offers insights into the contrasting landscapes of the US and Nordic markets, highlights the critical role of automation in B2B growth, and discusses his vision for the future of Ocean. Michael reflects on the rewarding yet demanding path of entrepreneurship, recounting proud milestones and valuable lessons learned throughout his career.
This conversation is packed with real insights into business, innovation, and what it truly takes to grow in the B2B world.
Chapters
00:00 Introduction and Career Journey
04:18 The Inspiration Behind Ocean.io
06:10 Automation in B2B Sales
09:40 Selling in the Nordics vs. the US
12:20 Challenges in Entrepreneurship
16:00 Breakthrough Moments
19:30 Feature of Ocean
21:29 End question
29 Oct 2024
3. From Personal Trainer to SaaS Entrepreneur - Wilma Eriksson, Co-founder of Vloxq
In this episode, we sit down with Wilma Eriksson, co-founder of Vloxq, to hear her inspiring career journey from personal trainer to successful entrepreneur. Wilma opens up about the challenges of building a SaaS business, offers valuable insights into the sales industry, and shares her perspective on future trends in the field.
Discover how discipline, learning from others, and celebrating small wins can drive professional success. Whether you're interested in career transitions, the sales industry, or gaining wisdom from experienced business leaders, this episode is packed with actionable advice.
_________________
Chapters:
00:00 Journey from Personal Trainer to Entrepreneur
05:20 The Thrill of Sales and Personal Growth
09:13 Founding Vloxq: Identifying Market Gaps
12:10 Challenges in Entrepreneurship
15:15 Future Trends in Sales and Technology
18:00 Quick ending questions
14 Oct 2024
2. Data Analytics Career: Tips & Challenges - Francisca Alliende, Senior Data Analyst at Mentimeter | Oneflow
In this episode, Francisca Alliende, Senior Data Analyst at Mentimeter, shares her career journey from studying commercial engineering in Chile to working in data analytics in Sweden.
Francisca also provides insights into her approach to problem-solving and she highlights the importance of documentation and communication in fostering effective collaboration.
Additionally, she discusses current trends in the field, such as AI and self-service data, and shares her thoughts on the future of data analytics.
_____________
Chapters:
00:00 Introduction and Career Journey
04:04 Adapting to a New Country and Cultural Differences
06:15 Struggles and Overcoming Challenges in Early Career
09:01 Problem-Solving and Visualization in Data Analytics
12:02 Pitfalls and Collaboration in Data Analytics Teams
14:00 Trends and the Future of Data Analytics
15:40 Career Aspirations and Future Plans
17:02 Quickfire Questions: Insights and recommendations
______
Connect with Francisca here: https://www.linkedin.com/in/francisca-alliende-rojas/
30 Sept 2024
1. Building a B2B Sales Career in Public on LinkedIn and Strategies for Success - Jan Benedikt Mundorf, AE at Pleo
Summary:
In this episode, Jan Benedikt Mundorf shares his journey into the sales world. He emphasizes the importance of ambition, hard work, and looking for the right people to succeed in sales.
Jan also provides valuable insights into effective sales strategies, the significance of personal branding on LinkedIn, and the future trends in B2B sales, including the impact of AI and the need for personalization.
The discussion ends with quickfire questions that reveal Jan's habits, learning sources, and recommendations for aspiring sales professionals.
Chapters:
00:00 Journey into Sales: A Personal Story
09:57 The Art of Sales: Strategies and Mindset
19:59 Leveraging LinkedIn for Sales Success
24:02 Future Trends in B2B Sales
28:00 Quickfire Questions: Insights and Recommendations
Connect with Jan on LinkedIn: https://www.linkedin.com/in/jan-b-mundorf/
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