B2B Marketers: Off The Record

About B2B Marketers: Off The Record

For honest, practical conversations about what’s really working in B2B Marketing. Cohosted by Freya Ward and Chloe Addis, in conversation with to top B2B tech marketers, asking 5 questions on strategy, tactics and tough decision making.

Publisher

Freya Ward & Chloe Addis

Category

business

Language

en

Explicit

No

First episode

27 May 2026

Latest episode

12 Oct 2026

Latest episodes

20 episodes in the feed.

1. 

   12 Oct 2026

   S02E03 - Niall Ratcliffe, noticed. - B2B Marketers: Off The Record

   In this episode of B2B Marketers Off the Record, Freya Ward interviews Niall Ratcliffe, CEO of noticed., discussing his journey into B2B marketing, the evolution of marketing strategies, and the impact of AI on buyer behavior. The conversation highlights the shift from traditional marketing to a more technical, data-driven approach. In particular, emphasizing the move from personalization to relevance, the importance of understanding market signals, and the need for long-term investment in marketing strategies. They also touch on the challenges of leadership buy-in and the perception of marketing as a serious discipline rather than a fun endeavor. Takeaways Shift to data-driven marketing Importance of understanding buyer signals Shift from personalization to relevance Marketing requires long-term investment Chapters 00:00 Introduction to Niall Ratcliffe 01:06 Niall's Journey into B2B Marketing 05:33 The Evolution of Marketing Strategies 13:01 Changing Behavior of B2B Buyers 19:35 The Future of B2B Marketing 23:19 The Relevance of Personalization 26:12 B2B Marketing: Current Trends 29:12 Demand Generation vs. Demand Capture 32:37 Leadership and Marketing Buy-In 36:54 The Seriousness of Marketing

2. 

   5 Oct 2026

   S02E02 - Simon Gould, Sydney Digital Marketing - B2B Marketers: Off The Record

   In this episode, Simon Gould shares his extensive journey in digital marketing, emphasizing the transformative impact of AI on B2B marketing. He discusses the importance of human interaction and customer experience in a rapidly evolving digital landscape. In this conversation, Simon Gould and Freya Ward discuss the critical relationship between C-suite executives and marketing, emphasizing the need for alignment and understanding marketing as an investment rather than a cost. They explore the current state of B2B marketing, the impact of digital visibility, and the evolving landscape of AI and LLMs, while also addressing the challenges of multilingual content. Takeaways AI reshapes B2B marketing Human interaction remains vital Marketing as an investment C-suite alignment with marketing Chapters 00:00 Introduction to Simon Gould 03:13 Journey into Digital Marketing 06:08 The Impact of AI on Marketing 08:53 Shifts in B2B Buyer Behavior 12:07 The Importance of Customer Experience 14:56 Navigating the New Digital Landscape 18:00 Strategic Bets for Marketing Leaders 21:11 Understanding Niche Markets 23:49 The Role of Marketing in the C-Suite 26:51 Future of Marketing and AI 30:48 Aligning C-Suite and Marketing 32:11 Understanding Marketing as an Investment 35:36 The Impacts of Digital Visibility 38:04 Describing B2B Marketing Today 40:16 Navigating Human and AI Audiences 42:55 The Future of LLMs and Content 47:04 Multilingual Challenges in Marketing 48:01 Future Podcast Guests and Questions

3. 

   28 Sept 2026

   S02E01 - Colin Stansbury, Brevo - B2B Marketers: Off The Record

   Colin Stansbury, Partner Account Manager at Brevo, discusses the evolving landscape of B2B marketing. The conversation delves into the challenges of B2B marketing, emphasizing the importance of understanding customer needs, and creating meaningful engagement. It also explores the role of partnerships and the need for more meaningful customer conversations. Takeaways Marketing is about understanding and interpreting data to influence buying decisions. B2B buyers are more informed and arrive later in the buying journey, requiring a focus on building confidence and providing relevant, useful information. The strategic bet for marketers is on speed of understanding and relevant action, not volume of activity. Customer understanding is key Quality over quantity in customer engagement Chapters 00:00 Introduction to Brevo and Customer Engagement 03:03 Changing Beliefs in B2B Marketing 06:04 Challenges of Data and Lead Nurturing 07:36 Role of Partnerships in Marketing 10:08 Shifts in B2B Buyer Behavior 12:01 Understanding Buyer Pain Points 17:27 Strategic Bet for Marketers 20:08 Challenges of Automation and Generated Content 22:10 Understanding Customer Needs 25:11 Realigning Marketing Goals 28:36 The MQL Issue 31:00 The Role of AI in Marketing 34:28 Partnerships and Customer Engagement

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