Join Terri Hoffman, CEO of Marketing Refresh, to hear from leading CEOs, sales leaders, and revenue growth experts. Discover their journey to achieving exponential growth via digital marketing and gain actionable tips and strategies to elevate your business and stand out in your market.
B2B Marketing Methods
Claim This Podcastby Marketing Refresh
5.0(1 reviews)
36 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
59
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality59
Social91
YouTube72
Engagement27
Podcast Overview
Join Terri Hoffman, CEO of Marketing Refresh, to hear from leading CEOs, sales leaders, and revenue growth experts. Discover their journey to achieving exponential growth via digital marketing and gain actionable tips and strategies to elevate your business and stand out in your market.
Language
🇺🇲
Publishing Since
2/25/2024
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59
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality59
Social91
YouTube72
Engagement27
7
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2
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10
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excellent
Episode Length
44 minutes
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good
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31 episodes over 1.6 years
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Recent Episodes
February 20, 2026
How B2B Podcasts Improve SEO, Sales Enablement, and AI Search Visibility
<p>In this episode of B2B Marketing Methods, Terri Hoffman sits down with SpeakerBox Media Co-Founder and CEO Sarah Smith for a strategic conversation about how podcasting fits into modern B2B marketing strategy.</p><p> Together, they unpack why podcasting is no longer just an audio channel but a multimedia growth engine that supports SEO, AI search visibility, sales enablement, and long-term brand authority. Sarah shares her journey of building a B2B podcast agency from the ground up and explains why success in B2B isn’t about reaching millions—it’s about reaching the right decision-makers. You’ll also hear candid insights about attribution challenges, the rise of AI-powered search tools like ChatGPT and Gemini, and why building owned media platforms is becoming essential for brands that want sustainable growth. </p><p>This episode is a practical guide for B2B leaders who want to increase discoverability, align marketing with revenue, and build authority that compounds over time.</p><p>To learn more about Sarah Smith , connect with her on LinkedIn at: </p><p>https://www.linkedin.com/in/speakerboxsarah</p><p>Or, email her at:</p><p>sarah@speakerboxmedia.com </p><p><br></p><p>To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/</p><p><br></p><p>To connect with Marketing Refresh, visit: MarketingRefresh.com</p><p><br></p><p>What You’ll Learn in This Episode:</p><p>Why podcasting is evolving into a core B2B marketing strategy</p><p>How podcasts improve SEO performance and AI search visibility</p><p>Why B2B brands don’t need millions of listeners to drive revenue</p><p>How podcasting supports long sales cycles and multiple decision-makers</p><p>The difference between brand awareness and true sales enablement</p><p>Why attribution in B2B marketing is rarely straightforward</p><p>What “dark social” means and why it matters</p><p>How internal podcasts can strengthen company culture and recruiting</p><p>Why multimedia content increases discoverability across Google and YouTube</p><p>The importance of building owned media platforms in a decentralized digital landscape</p><p><br></p><p><br></p><p>Chapter Summary (Timestamps)</p><p>00:00 – Welcome to B2B Marketing Methods</p><p>00:28 – Meet Sarah Smith of SpeakerBox Media</p><p>08:30 – From DIY to Premium: Finding the Right Podcasting Model</p><p>16:00 – Common Objections to Podcasting (and How to Overcome Them)</p><p>24:30 – Podcasting as Sales Enablement & Business Development</p><p>33:30 – Measuring Podcast ROI, Brand Awareness & ‘Dark Social’</p><p>42:00 – Podcasting, SEO, LLMs & Building Owned Media Platforms</p><p>50:00 – Closing Thoughts & Where to Connect</p>
November 21, 2025
Clarity Before Tactics: Building Smarter B2B Marketing Strategies with Stephen Brent May and Hami Vo Arrington
<p>In this episode of B2B Marketing Methods, Terri Hoffman sits down with One Foot Over co-founders <strong>Stephen Brent May</strong> and <strong>Hami Vo Arrington</strong> for a transparent, highly relatable conversation about what B2B companies often get wrong about marketing strategy—and how to fix it. Together, they unpack the meaning behind their mantra <strong>“Clarity Before Tactics”</strong> and explore why defining goals, aligning with sales, and understanding your buyers must come before launching campaigns. You’ll also hear candid stories about client expectations, marketing trauma, Houston’s business landscape, and what happens when organizations skip discovery and jump straight into execution. This episode is a practical guide for any leader who wants to make smarter, more intentional B2B marketing decisions.</p><p><br></p>
October 31, 2025
How Smart CRMs and AI Integration Drive Scalable Growth in B2B Marketing with Libby Olson
<p>In this episode of B2B Marketing Methods, Marketing Refresh CEO <strong>Terri Hoffman</strong> sits down with <strong>Libby Olson</strong>, Partner and COO at <strong>Growl Agency</strong>, to demystify the power of CRMs, data strategy, and AI-driven personalization in modern B2B marketing.</p><p>Libby shares her journey from corporate marketing to leading tech-integrated growth strategies, unpacking how companies can streamline sales, marketing, and operations with smarter systems. Together, Terri and Libby explore how aligning people, process, and technology creates the foundation for sustainable revenue growth — and how HubSpot’s evolving AI capabilities are changing the CRM game for good.</p><p>If you’ve ever wondered how to connect your tech stack, clean your data, or get your sales team to actually use your CRM, this conversation is a must-listen.</p><h3>What You’ll Learn in This Episode:</h3><ul><li>Why CRM adoption fails — and how to fix it</li><li>The “data therapist” approach to uncovering systemic sales and marketing issues</li><li>Building alignment between marketing, sales, and operations</li><li>How clean data enables accurate AI training and automation</li><li>What HubSpot’s AI-powered agents and workflows can really do</li><li>Developing playbooks for repeatable sales and M&A success</li><li>Understanding data governance and cross-team collaboration</li><li>How leadership, marketers, and sales all benefit from CRM visibility</li><li>The “crawl, walk, run” method for successful CRM implementation</li></ul><br/><p>To learn more about Libby Olson, connect with her on LinkedIn at: </p><p><a href="https://www.linkedin.com/in/libbyolson/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/libbyolson/</a> </p><p>Or, email her at: </p><p><a href="mailto:libby@growlagency.com" rel="noopener noreferrer" target="_blank">libby@growlagency.com</a> </p><p><br></p><p>To learn more about Terri, connect with her on LinkedIn at: <a href="https://www.linkedin.com/in/terrihartley/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/terrihartley/</a></p><p><br></p><p>To connect with Marketing Refresh, visit: <a href="http://marketingrefresh.com" rel="noopener noreferrer" target="_blank">MarketingRefresh.com</a></p><p><br></p>
36 total episodes available
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- What is B2B Marketing Methods?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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