B2B Marketing Methods

About B2B Marketing Methods

Join Terri Hoffman, CEO of Marketing Refresh, to hear from leading CEOs, sales leaders, and revenue growth experts. Discover their journey to achieving exponential growth via digital marketing and gain actionable tips and strategies to elevate your business and stand out in your market.

Publisher

Marketing Refresh

Category

business · business · business

Language

en

Explicit

No

First episode

25 Feb 2024

Latest episode

20 Feb 2026

Latest episodes

36 episodes in the feed.

1. 

   20 Feb 2026

   How B2B Podcasts Improve SEO, Sales Enablement, and AI Search Visibility

   In this episode of B2B Marketing Methods, Terri Hoffman sits down with SpeakerBox Media Co-Founder and CEO Sarah Smith for a strategic conversation about how podcasting fits into modern B2B marketing strategy. Together, they unpack why podcasting is no longer just an audio channel but a multimedia growth engine that supports SEO, AI search visibility, sales enablement, and long-term brand authority. Sarah shares her journey of building a B2B podcast agency from the ground up and explains why success in B2B isn’t about reaching millions—it’s about reaching the right decision-makers. You’ll also hear candid insights about attribution challenges, the rise of AI-powered search tools like ChatGPT and Gemini, and why building owned media platforms is becoming essential for brands that want sustainable growth. This episode is a practical guide for B2B leaders who want to increase discoverability, align marketing with revenue, and build authority that compounds over time. To learn more about Sarah Smith , connect with her on LinkedIn at: https://www.linkedin.com/in/speakerboxsarah Or, email her at: sarah@speakerboxmedia.com To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/ To connect with Marketing Refresh, visit: MarketingRefresh.com What You’ll Learn in This Episode: Why podcasting is evolving into a core B2B marketing strategy How podcasts improve SEO performance and AI search visibility Why B2B brands don’t need millions of listeners to drive revenue How podcasting supports long sales cycles and multiple decision-makers The difference between brand awareness and true sales enablement Why attribution in B2B marketing is rarely straightforward What “dark social” means and why it matters How internal podcasts can strengthen company culture and recruiting Why multimedia content increases discoverability across Google and YouTube The importance of building owned media platforms in a decentralized digital landscape Chapter Summary (Timestamps) 00:00 – Welcome to B2B Marketing Methods 00:28 – Meet Sarah Smith of SpeakerBox Media 08:30 – From DIY to Premium: Finding the Right Podcasting Model 16:00 – Common Objections to Podcasting (and How to Overcome Them) 24:30 – Podcasting as Sales Enablement & Business Development 33:30 – Measuring Podcast ROI, Brand Awareness & ‘Dark Social’ 42:00 – Podcasting, SEO, LLMs & Building Owned Media Platforms 50:00 – Closing Thoughts & Where to Connect

2. 

   21 Nov 2025

   Clarity Before Tactics: Building Smarter B2B Marketing Strategies with Stephen Brent May and Hami Vo Arrington

   In this episode of B2B Marketing Methods, Terri Hoffman sits down with One Foot Over co-founders Stephen Brent May and Hami Vo Arrington for a transparent, highly relatable conversation about what B2B companies often get wrong about marketing strategy—and how to fix it. Together, they unpack the meaning behind their mantra “Clarity Before Tactics” and explore why defining goals, aligning with sales, and understanding your buyers must come before launching campaigns. You’ll also hear candid stories about client expectations, marketing trauma, Houston’s business landscape, and what happens when organizations skip discovery and jump straight into execution. This episode is a practical guide for any leader who wants to make smarter, more intentional B2B marketing decisions.

3. 

   31 Oct 2025

   How Smart CRMs and AI Integration Drive Scalable Growth in B2B Marketing with Libby Olson

   In this episode of B2B Marketing Methods, Marketing Refresh CEO Terri Hoffman sits down with Libby Olson, Partner and COO at Growl Agency, to demystify the power of CRMs, data strategy, and AI-driven personalization in modern B2B marketing. Libby shares her journey from corporate marketing to leading tech-integrated growth strategies, unpacking how companies can streamline sales, marketing, and operations with smarter systems. Together, Terri and Libby explore how aligning people, process, and technology creates the foundation for sustainable revenue growth — and how HubSpot’s evolving AI capabilities are changing the CRM game for good. If you’ve ever wondered how to connect your tech stack, clean your data, or get your sales team to actually use your CRM, this conversation is a must-listen. What You’ll Learn in This Episode: Why CRM adoption fails — and how to fix it The “data therapist” approach to uncovering systemic sales and marketing issues Building alignment between marketing, sales, and operations How clean data enables accurate AI training and automation What HubSpot’s AI-powered agents and workflows can really do Developing playbooks for repeatable sales and M&A success Understanding data governance and cross-team collaboration How leadership, marketers, and sales all benefit from CRM visibility The “crawl, walk, run” method for successful CRM implementation To learn more about Libby Olson, connect with her on LinkedIn at: https://www.linkedin.com/in/libbyolson/ (https://www.linkedin.com/in/libbyolson/) Or, email her at: libby@growlagency.com (mailto:libby@growlagency.com) To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/ (https://www.linkedin.com/in/terrihartley/) To connect with Marketing Refresh, visit: MarketingRefresh.com (http://marketingrefresh.com)

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

12,494

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

1 ratings

Spotify

5.0 / 5

1 ratings

Podcast Authority Score: 59 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

59

Social presence

91

YouTube

72

Engagement

27

Contact B2B Marketing Methods

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.