B2B Marketing Pint
Claim This Podcastby Brendan Ziolo & Brian O'Grady
Podcast Authority
Beta
Podcast Overview
<p>πππ© π’π§ππ¨ π π«ππ¬π‘ πππππ¬ π°π’ππ‘ ππ«ππ§πππ§ & ππ«π’ππ§ <br>π2π ππ’π³π¬π¦π΅πͺπ―π¨ ππͺπ―π΅ is the compact podcast for B2B technology marketers looking to sharpen their competitive edge.</p><p>Hosted by marketing veterans ππ«π’ππ§ π'ππ«πππ² and ππ«ππ§πππ§ ππ’π¨π₯π¨βwith decades of experience across scale-ups and Fortune 50sβthe show delivers practical takeaways that cut through the smoke and mirrors.</p><p>π Join Brian & Brendan and their lineup of accomplished B2B guests as they explore whatβs working, whatβs not, and why. Expect sharp conversations on topics like branding, content, and demand genβinfused with smart remarks and better insights.</p><p>π§ Whether you're prepping for your next big meeting or just thirsty for fresh thinking, grab a quick pint of B2B marketing insight.</p><p>π <a href="https://www.b2bmarketingpint.com/">www.b2bmarketingpint.com</a><br>π <a href="https://www.linkedin.com/company/b2bmarketingpint">LinkedIn</a><br>π <a href="https://www.facebook.com/61574799997007">Facebook</a><br>πΈ <a href="https://www.instagram.com/b2bmarketingpint/">Instagram</a><br>βΆοΈ <a href="https://www.youtube.com/@b2bmarketingpint">YouTube</a></p>
Language
πΊπ²
Publishing Since
5/27/2025
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Recent Episodes
June 9, 2026
Want to be CMO? Start with Soft Skills
Brian Stoller, CMO at VentureBeat and former IBM marketing leader, joins B2B Marketing Pint to talk about what it really takes to earn the CMO seat. Spoiler: it is not just brand brilliance. Brian shares why soft skills, sales alignment, team trust, clear goals, and knowing your own gaps matter more than pretending to be great at everything. From managing big demand teams and international experience to navigating AI, publisher challenges, and the myth that every CMO must be a brand architect, this episode cuts through the usual career advice with practical lessons for ambitious B2B marketers. Also included: hockey trauma, a bucket of Heineken, and one very honest answer about the future of marketing.
May 26, 2026
π Wrestling the SEO Crocodile
SEO teams know the "crocodile" all too well: impressions rise, clicks fall, and the graph starts to look like the profile of a very hungry reptile. But for B2B executives who do not live in Google Search Console every day, the pattern can be confusing, alarming, and easy to misread. In this episode of B2B Marketing Pint, Brian and Brendan welcome Adrianna Shukla, a demand gen leader with deep experience scaling marketing engines, to explain what the SEO crocodile really means, why it matters, and what marketing leaders should do about it. The conversation moves past panic and into practical action: how AI Overviews, ChatGPT, Gemini, Perplexity, Claude, and other answer engines are changing buyer behaviour; why page views alone no longer tell the full story; and how to focus SEO reporting on pipeline, engaged visits, branded search, and conversion quality. Adrianna also tackles one of marketing's most stubborn myths: that better SEO always means creating more content. Her advice is sharper: fix what you already have, structure it clearly, answer real buyer questions, and make it easier for both humans and AI systems to understand. Grab a pint and learn how to wrestle the SEO crocodile without losing sight of what matters most: qualified buyers, better intent signals, and revenue impact.
May 12, 2026
Swag? Field Marketing Builds Pipeline!
Field marketing is not just events, booths, and branded pens. In this episode of B2B Marketing Pint, Chelsea Ogilvie joins Brian and Brendan to explain how field marketing becomes a real pipeline accelerator. She digs into the human side of B2B buying, why sales alignment is non-negotiable, how digital signals help teams find the right moment, and what it takes to build a field marketing function from scratch. Chelsea also shares smart ways to stretch budget, turn existing spend into better experiences, and move beyond order-taking from sales. Because in long B2B buying cycles, people still buy from people. Grab a pint and hear how field marketing can build pipeline, not just programs.
19 total episodes available
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- What is B2B Marketing Pint?
<p>πππ© π’π§ππ¨ π π«ππ¬π‘ πππππ¬ π°π’ππ‘ ππ«ππ§πππ§ & ππ«π’ππ§ <br>π2π ππ’π³π¬π¦π΅πͺπ―π¨ ππͺπ―π΅ is the compact podcast for B2B technology marketers looking to sharpen their competitive edge.</p><p>Hosted by marketing veterans ππ«π’ππ§ π'ππ«πππ² and ππ«ππ§πππ§ ππ’π¨π₯π¨βwith decades of experience across scale-ups and Fortune 50sβthe show delivers practical takeaways that cut through the smoke and mirrors.</p><p>π Join Brian & Brendan and their lineup of accomplished B2B guests as they explore whatβs working, whatβs not, and why. Expect sharp conversations on topics like branding, content, and demand genβinfused with smart remarks and better insights.</p><p>π§ Whether you're prepping for your next big meeting or just thirsty for fresh thinking, grab a quick pint of B2B marketing insight.</p><p>π <a href="https://www.b2bmarketingpint.com/">www.b2bmarketingpint.com</a><br>π <a href="https://www.linkedin.com/company/b2bmarketingpint">LinkedIn</a><br>π <a href="https://www.facebook.com/61574799997007">Facebook</a><br>πΈ <a href="https://www.instagram.com/b2bmarketingpint/">Instagram</a><br>βΆοΈ <a href="https://www.youtube.com/@b2bmarketingpint">YouTube</a></p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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