About B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
Lucas and Luna cut through the fog of B2B marketing hype to focus on what actually moves enterprise revenue: demand generation for six-figure ACV deals, account-based marketing that aligns sales and marketing, and navigating sales cycles that stretch six to twelve months. Each episode takes one core challenge—building a tier-1 ABM program from scratch, measuring pipeline influence without vanity metrics, structuring a lead-scoring model that sales trusts—and examines it through real company cases: how Snowflake’s ABM team orchestrated 200+ target accounts in a quarter, how Salesforce revamped their demand-gen engine after a pipeline slump, or how Gong used intent data to shorten their enterprise sales cycle. Lucas brings the journalist’s rigor—citing specific cost-per-opportunity figures, conversion rates from industry benchmarks, and budget-allocation examples from public earnings calls—while Luna tests each idea against the messy reality of marketing ops, sales alignment, and resource constraints. The show is for heads of demand generation, ABM program managers, and B2B marketing leaders who are tired of platitudes and want the math behind the playbook. Why do so many ABM programs spend 80% of their budget on the bottom 20% of target accounts, and how do you build a data-driven account tiering system that doesn’t require a PhD in statistics?
#B2BMarketing #DemandGen #ABM #EnterpriseSales #SalesCycle #MarketingOps #LeadScoring #PipelineManagement #IntentData #SalesTech #MarTech #AccountBasedMarketing #RevenueMarketing #FexingoBusiness #BusinessPodcast #MarketingPodcast #BusinessStrategy #SalesStrategy
Keep every episode free: buymeacoffee.com/fexingo (https://buymeacoffee.com/fexingo)
Enterprise buyers are rarely solo decisions. Most B2B deals involve a primary champion and a secondary evaluator who holds veto power, often in security or legal. We dissect how Salesforce navigates this dual-audience trap by creating parallel content tracks that speak to the technical skeptic without alienating the economic buyer. Using concrete examples from enterprise procurement cycles as of October 2026, we explore why most Account-Based Marketing campaigns fail when they optimize only for the loudest voice in the room.
#ABMStrategy #B2BMarketing #EnterpriseSales #BuyerJourney #SecondBuyer #VendorRisk #SecurityCompliance #ProcurementProcess #ContentMapping #SalesEnablement #DecisionMakingUnit #AccountBasedMarketing #FexingoBusiness #BusinessPodcast #MarketingOps #LeadNurturing #StakeholderManagement #DigitalTransformation
Keep every episode free: buymeacoffee.com/fexingo (https://buymeacoffee.com/fexingo)
11 Oct 2026
How Enterprise Buyers Ignore Your Outreach
Enterprise B2B sales cycles are stalling because marketing teams still chase the first buyer, ignoring the second buyer who holds veto power. In this episode, we dissect why personalized outreach fails when it misses the technical evaluator and procurement officer. We look at how one mid-market SaaS firm doubled their close rate by shifting budget from account-based ads to peer-network validation for these silent decision-makers. Lucas and Luna explore the hidden friction in buyer journeys and offer a concrete framework for identifying and engaging the second buyer before they enter the conversation.
#FexingoBusiness #BusinessPodcast #B2BMarketing #EnterpriseSales #AccountBasedMarketing #SecondBuyer #SalesCycle #BuyerJourney #DemandGeneration #MarketingOps #VendorRisk #Procurement #SilentDecisionMaker #PipelineVelocity #B2BDemandGen #TechMarketing #SalesEnablement #BuyerExperience
Keep every episode free: buymeacoffee.com/fexingo (https://buymeacoffee.com/fexingo)
10 Oct 2026
The Invisible Budget In B2B Marketing
We dissect the hidden cost of internal friction in enterprise demand generation, using a specific case study from Oracle’s recent shift in marketing operations. Lucas and Luna explore how misaligned sales and marketing incentives create a silent budget drain that erodes pipeline velocity by up to thirty percent. This episode breaks down the mechanics of the second buyer problem, why traditional attribution models fail at tracking influence rather than direct conversion, and what forward-thinking CMOs are doing to fix it. We look at concrete data on response rates for aligned versus siloed teams, offering a clear path for marketers to prove ROI beyond last-click metrics. If you manage enterprise accounts or struggle with long sales cycles, this deep dive into operational alignment is essential listening.
#B2BMarketing #EnterpriseSales #DemandGeneration #AccountBasedMarketing #SalesAndMarketingAlignment #PipelineVelocity #OracleCaseStudy #MarketingOps #FexingoBusiness #BusinessPodcast #B2BGrowth #RevenueOperations #CustomerJourney #AttributionModeling #SaaSMarketing #LeadNurturing #BuyerExperience #RevenueGrowth
Keep every episode free: buymeacoffee.com/fexingo (https://buymeacoffee.com/fexingo)
Contact B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
Guest appearances
Does not typically book guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
