Conversations about marketing communications for B2B marketers.
B2B No Bull
Claim This Podcastby Liz Brohan
5.0(2 reviews)
20 episodes
Updated Daily
Accepts GuestsHas Sponsors
38
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality63
Social0
YouTube0
Engagement32
Podcast Overview
Conversations about marketing communications for B2B marketers.
Language
🇺🇲
Publishing Since
6/10/2025
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38
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality63
Social0
YouTube0
Engagement32
7
Excellent Areas
2
Good Performance
10
Growth Opportunities
excellent
Episode Length
31 minutes
Performing excellently!
good
Publishing Consistency
Every 14 days
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poor
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Recent Episodes
June 2, 2026
From Panic to Power: How Marketers Can Survive (and Win) the AI Takeover
In this thought-provoking episode of B2B No Bull, hosts Liz Brohan and Mark Brohan sit down with marketing expert Drew Neisser to unpack the growing impact of artificial intelligence on the future of marketing careers. Drawing from conversations with hundreds of CMOs, Drew explains why AI should be viewed less as a threat and more as a powerful tool for marketers willing to adapt. The conversation explores how forward-thinking companies are using AI to improve efficiency, personalize customer experiences, streamline workflows, and rethink team structures. Drew shares practical insights on building smarter AI strategies, avoiding common mistakes, and using technology to solve meaningful business challenges instead of chasing shiny new tools. A major focus of the episode is the importance of human creativity, judgment, and critical thinking in an increasingly automated world. Listeners will also hear actionable advice on prompt strategy, leadership, team training, and how marketers can future-proof their careers in a rapidly changing landscape.
April 14, 2026
From trinkets and trash to lux and leading brands: Elevating your merch is a must.
In this episode of B2B No Bull, hosts Liz Brohan and Mark Brohan explore the evolution of promotional merchandise with guest Sarah Johnston, founder of PromoSpark. Once viewed as cheap “swag,” branded merchandise has become a strategic marketing tool focused on quality, sustainability, and brand impact. Sarah explains how the industry has shifted from mass giveaways to thoughtful, high-value items that build lasting impressions and emotional connections. The conversation highlights how COVID-19 accelerated innovation, driving the rise of e-commerce, print-on-demand, and direct-to-home fulfillment. From curated employee kits to online merch stores and rewards platforms, today’s approach is more personalized and scalable than ever. They also discuss the expanding definition of sustainability and the importance of ethical sourcing and product longevity. Sarah shares insights on team-based selling models and her entrepreneurial journey, reinforcing one key takeaway: when done right, promotional merchandise delivers measurable business value.
March 3, 2026
The State of DEIB: From Backlash to Business Alignment
In this episode of B2B No Bull, Liz and Mark Brohan unpack the shifting landscape of Diversity, Equity, Inclusion, and Belonging (DEIB) with transformational growth advisor Sarah Alter, former CEO of NextUp. As legal pressures and public backlash prompt some companies to retreat or reframe their DEIB efforts, Alter argues the real focus should be organizational alignment. She shares why tying culture initiatives to measurable KPIs—and leading from the CEO level down—drives sustainable business results. Featuring examples from major brands and insights on emotional intelligence and learning models, this episode makes one thing clear: alignment, not acronyms, fuels performance and long-term success.
20 total episodes available
Recent guests on B2B No Bull
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Klaus Werner
Guest
Justin Racine
Guest
Velinda Cox
Guest
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Frequently asked questions
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- What is B2B No Bull?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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