The Principal Podcast is where founders, Managing Partners, and CEOs of professional services firms share how they build, grow, and lead businesses that last. Each episode goes deep on the real strategies behind firm growth, from winning clients and building trust, to scaling teams and staying ahead in a competitive market. Hosted by a team of seasoned professionals with backgrounds across consulting, marketing, and business growth, The Principal Podcast brings diverse perspectives to every conversation. Guests come from across the professional services world: management consulting, financial services, investment banking, IT services, marketing, PR, staffing, and accounting. If you run or lead a professional services firm and you're serious about growth, this is your show.
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Podcast Overview
The Principal Podcast is where founders, Managing Partners, and CEOs of professional services firms share how they build, grow, and lead businesses that last. Each episode goes deep on the real strategies behind firm growth, from winning clients and building trust, to scaling teams and staying ahead in a competitive market. Hosted by a team of seasoned professionals with backgrounds across consulting, marketing, and business growth, The Principal Podcast brings diverse perspectives to every conversation. Guests come from across the professional services world: management consulting, financial services, investment banking, IT services, marketing, PR, staffing, and accounting. If you run or lead a professional services firm and you're serious about growth, this is your show.
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Publishing Since
10/15/2023
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Recent Episodes
June 19, 2026
How to Build a Professional Services Firm with Predictable Growth With John Stone
<p>Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (<a href="https://ghapodcast.com" rel="noopener noreferrer" target="_blank">https://ghapodcast.com</a>)</p><p>Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: <a href="https://ghapodcast.com/b2b-podcasting-secrets-pod" rel="noopener noreferrer" target="_blank">https://ghapodcast.com/b2b-podcasting-secrets-pod</a></p><p>**********************************************************************</p><p>John Stone has spent more than three decades helping organizations solve one of the toughest challenges in professional services: creating predictable growth. After leadership roles at IBM, AT&T, and PA Consulting Group, he founded Revenue Architects to help firms build repeatable systems for winning, retaining, and expanding client relationships.</p><p>Through his Revenue Architecture™ methodology, John focuses on aligning business strategy, marketing, sales, and client lifecycle management into a single operating model. His work is particularly relevant for firms with complex buying cycles where trust, expertise, and long-term relationships drive growth. Today, John is leading the evolution of Revenue Architects into an AI-powered revenue execution platform, helping professional services firms capture institutional knowledge, improve execution, and prepare for the next generation of business development.</p><p><strong>Proposed Interview Structure: </strong></p><p>1. What got you into consulting, and how did your experience at IBM, AT&T, and PA Consulting shape the way you think about building and growing professional services firms today?</p><p>2. What specific problem are you helping clients solve, and why does solving that problem matter so much to you personally?</p><p>3. Who are your ideal clients today, and who usually makes the decision to bring Revenue Architects into the business?</p><p>4. How do new clients typically find Revenue Architects, and what has been most effective for generating opportunities in a trust-based professional services environment? Current Acquisition Channels: Referral, Content, Podcast (guesting), Speaking engagements Sub Question: What role do you think podcasting can play for principals who want to build authority and attract clients in professional services?</p><p>5. Many professional services firms face long sales cycles and multiple stakeholders. How do you approach turning initial conversations into long-term client engagements?</p><p>6. Once you've won a client, how do you make sure they stay? What have you found works best for building long-term relationships and creating clients who continue to come back?</p><p>7. You've spent years helping firms build predictable growth systems. Where do you find yourself most stuck right now as a founder and professional services leader, if at all?</p><p>8. Looking ahead, where do you see the biggest opportunities for revenue architecture and revenue execution systems over the next few years?</p><p>*********************************************************************</p><p><strong>Know more about John Stone</strong></p><p>Website Link: <a href="http://www.revenuearchitects.com/" rel="noopener noreferrer" target="_blank">http://www.revenuearchitects.com</a></p><p><strong>Connect with John Stone on LinkedIn</strong></p><p>LinkedIn link: <a href="https://www.linkedin.com/in/jcstone3/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/jcstone3/</a></p><p><strong>Apply to be a guest on The Principal Podcast:</strong></p><p><a href="https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/" rel="noopener noreferrer" target="_blank">https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/ers/</a></p>
June 18, 2026
How to Build Irresistible Company Cultures Through Evidence-Based Talent Strategy With Jo Taylor
Host [Host Name] interviews Jo Taylor, founder of Let’s Talk Talent, exploring how evidence-based talent strategy builds irresistible company cultures.
June 18, 2026
How to Build a Global Consulting Firm Through Strategic Partnerships With Tonya McNeal-Weary
Host interviews Tonya McNeal-Weary, Founder and Managing Director of IBS Global Consulting, about building a global professional services firm through strategic partnerships and scaling expertise.
437 total episodes available with 403 transcripts
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Jo Taylor
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George Henderson
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Craig Apatov
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Paul McMurray
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Aaron Kopel
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Eric Swenson
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Bob Arciniaga
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Cindy Bond
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Priscilla McKinney
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