B2B Social Growth: Presented By Tribal Impact

About B2B Social Growth: Presented By Tribal Impact

Our aim is to educate B2B marketers on the power of enabling your employees' voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes. Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and Listening, down to the more tactical stuff like measuring the success of your programmes or getting buy-in for your initiatives. Join Sarah Goodall and Justyna Brownbridge from Tribal Impact as they unfold the successes and expertise of other B2B Social Media experts.

Publisher

Tribal Impact

Category

business

Language

en

Explicit

No

First episode

20 Oct 2021

Latest episode

25 Mar 2026

Latest episodes

87 episodes in the feed.

1. 

   25 Mar 2026

   LinkedIn and AI Visibility with Brooke Weller from LinkedIn

   LinkedIn has become the #1 most-cited domain in professional AI queries. Which means that if your brand isn't showing up on LinkedIn, it's likely invisible when AI answers your buyers' questions too. Tribal Impact's Justyna Brownbridge sits down with Brooke Weller, AI Search Consultant at LinkedIn, to unpack what LinkedIn learned when they tested their own AI visibility across four pillars (owned, social, earned and paid content) and then dig into what their data reveals about leveraging your...

2. 

   10 Feb 2026

   What it really takes to activate employees on social media with Elena Ivanova

   If your brand trust stops at the corporate feed, you’re missing the real starting line: your people. Join Justyna Brownbridge, Tribal Impact, for a live conversation with Elena Ivanova, a seasoned Marketing & Communications leader, to uncover what it actually takes to activate employees on social media and turn internal voices into external trust. In this session, you’ll learn: The practical steps and signals of readiness (culture, training, data and tech) that let employee advocacy tak...

3. 

   29 Jan 2026

   Building trust for IT brands with Chris Kim from Palo Alto Networks

   Join us for a live conversation with Chris Kim, a seasoned social media strategist who has helped shape the digital presence of IT leaders like Palo Alto Networks, Airtable, ServiceNow, Workday, and Microsoft. In this session, we cover: How IT organisations can build genuine trust from the inside out.Practical tips and real-world examples tailored for the tech landscape.They key to blending employee advocacy with executive social presence to shape strong brands powered by people.

Who has been a guest on B2B Social Growth: Presented By Tribal Impact

Names identified in recent episode analyses. Showing up to five guests.

• Mia Doskas
• Purna Virji
• Pfizer's representative
• Guillem Cardenal Basté
• Dr Petrina Carmody PhD CPsychol

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

79,431

Score snapshot 15 Sept 2025

Spotify

5.0 / 5

2 ratings

Podcast Authority Score: 55 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

55

Social presence

0

YouTube

76

Engagement

60

Contact B2B Social Growth: Presented By Tribal Impact

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.