B2B Strategy
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<p>Hosts Dylan Ciaccio and Regan George interview top B2B strategists about B2B marketing - positioning, advertising, content, and differentiation. Solo episodes on Problemotional Advertising.</p><p><br></p>
Language
🇺🇲
Publishing Since
5/24/2023
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Recent Episodes
November 8, 2024
23: The 95:5 Rule, Category Entry Points, & Brand Advertising w/ The B2B Institute
We've invited Haley Pierce, the Sr. GTM Lead at the B2B Institute, to go into the nuances of how B2B buyers really buy, when they buy, and how to do our B2B advertising based on their research. The CMO Scorecard: The CMO Scorecard [https://business.linkedin.com/marketing-solutions/b2b-institute/cmo-scorecard] Haley's Linkedin: Haley Pierce | LinkedIn [https://www.linkedin.com/in/haley-pierce/] Category Entry Points: Category Entry Points In A B2B World [https://business.linkedin.com/marketing-solutions/b2b-institute/cep-in-b2b] SAS Viya Case Study: SAS' Edge Case: SAS' Journey from Convention to Creativity | LinkedIn [https://www.linkedin.com/pulse/sas-edge-case-journey-from-convention-creativity-pijse/]
October 30, 2024
22: Gifting: How To 3x Booked Meeting Rates And 1.8x Win Rates
How can you get a meeting with anyone? How do you get meetings booked with complete strangers? You break the pattern. Give personalized gifts - yes, physical gifts. The CEO of Sendoso, Kris Rudeegraap, walks us through why and how to use strategic gifting as an outreach strategy.
September 6, 2024
21: How To Market The Problem You Solve and Own A Category w/ Christopher Lochhead
The godfather of Category Design, Christopher Lochhead, joins Dylan to discuss why no one cares about your brand or solution unless you first make it about them and their problem.
27 total episodes available with 2 transcripts
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Frequently asked questions
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- What is B2B Strategy?
<p>Hosts Dylan Ciaccio and Regan George interview top B2B strategists about B2B marketing - positioning, advertising, content, and differentiation. Solo episodes on Problemotional Advertising.</p><p><br></p> - How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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