B2B Strategy

About B2B Strategy

Hosts Dylan Ciaccio and Regan George interview top B2B strategists about B2B marketing - positioning, advertising, content, and differentiation. Solo episodes on Problemotional Advertising.

Category

business

Language

en

Explicit

No

First episode

24 May 2023

Latest episode

8 Nov 2024

Latest episodes

2 of 27 episodes have a transcript.

1. 

   8 Nov 2024

   23: The 95:5 Rule, Category Entry Points, & Brand Advertising w/ The B2B Institute

   We've invited Haley Pierce, the Sr. GTM Lead at the B2B Institute, to go into the nuances of how B2B buyers really buy, when they buy, and how to do our B2B advertising based on their research. The CMO Scorecard: The CMO Scorecard [https://business.linkedin.com/marketing-solutions/b2b-institute/cmo-scorecard] Haley's Linkedin: Haley Pierce | LinkedIn [https://www.linkedin.com/in/haley-pierce/] Category Entry Points: Category Entry Points In A B2B World [https://business.linkedin.com/marketing-solutions/b2b-institute/cep-in-b2b] SAS Viya Case Study: SAS' Edge Case: SAS' Journey from Convention to Creativity | LinkedIn [https://www.linkedin.com/pulse/sas-edge-case-journey-from-convention-creativity-pijse/]

2. 

   30 Oct 2024

   22: Gifting: How To 3x Booked Meeting Rates And 1.8x Win Rates

   How can you get a meeting with anyone? How do you get meetings booked with complete strangers? You break the pattern. Give personalized gifts - yes, physical gifts. The CEO of Sendoso, Kris Rudeegraap, walks us through why and how to use strategic gifting as an outreach strategy.

3. 

   6 Sept 2024

   21: How To Market The Problem You Solve and Own A Category w/ Christopher Lochhead

   The godfather of Category Design, Christopher Lochhead, joins Dylan to discuss why no one cares about your brand or solution unless you first make it about them and their problem.

Inside a recent episode

18: The Failed B2B Ad Message: Your Solution Is Not A Solution Without A Problem

Published 20 Jun 2024 · Transcript excerpt

[…] Be to be marketers say people buy from people they trust. You need to show the benefits, not the features. You need to reduce the perceived risk of buying. You need to give value. You need to show how you help. Your brand colors need a brand identity. You need to show that you're an expert in the industry. But here's the thing. You can have all the above and still be perceived as an interchangeable nice to have. How come? How you're perceived by buyers depends on the focus of your message. Is it problem focused or is it solution focused? And at what point of the buying journey they received that message? […]

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

5.0 / 5

3 ratings

Contact B2B Strategy

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.