Peak Cocktails: The Future of Athletic Performance Drinks with Aki Yamazaki | Growth Unlock #15
Aki Yamazaki, CMO of Peak Cocktails, explores the brand's innovative strategies in the non-alcoholic athletic beverage market, emphasizing consumer education and effective marketing in an interview on Growth Unlock.
8 Oct 2025
Quality Over Price: Insights from Mountain Drop with Peter & Jure | Growth Unlock #14
Peter and Jure from Mountain Drop discuss building a premium brand focused on quality and customer feedback with Marcel Schwantes, highlighting innovative product development and marketing strategies in this interview.
1 Oct 2025
Transforming Lice Treatment: The Lice Lifters Journey with Michele Barrack | Growth Unlock #13
Michele Barrack, founder of Lice Lifters, discusses building a non-toxic lice treatment franchise, overcoming pandemic challenges, and leveraging marketing strategies, in an interview with Marcel Petitpas.
9 Sept 2025
Building a Lifestyle Business with Eric Badholz | Growth Unlock #12
Eric Bandholz, founder of Beardbrand, shares his journey building a lifestyle business and navigating e-commerce challenges with host [Host Name].
2 Sept 2025
Crafting Stories: The Art of Luxury Marketing with Chloé Kfoury | Growth Unlock #11
Host [Host Name] interviews Chloé Kfoury, Head of Marketing at Orient 499, as they explore crafting luxury marketing through storytelling, cultural fusion, and sustainability.
30 Jul 2025
Transforming Accountancy: A Human-Centric Approach with Stephen Paul | Growth Unlock #10
Stephen Paul highlights the importance of empathy and authentic relationships in accountancy, advocating for coaching beyond traditional services to better connect with clients in this interview.
8 Jul 2025
From Milan to the U.S.: Barberino's Journey with Niccolò Bencini | Growth Unlock #9
Niccolò Bencini, CEO of Barberino's, details the company's expansion from Milan to the U.S. within the luxury men's grooming market, emphasizing customer experience and strategic marketing in this interview.
14 May 2025
The Power of Customer Education in E-Commerce with Michael Goss | Growth Unlock #8
In this episode of Growth Unlocked, Marcel interviews Michael Goss, a seasoned entrepreneur with a wealth of experience in various industries.
They discuss Michael's journey as a second-generation entrepreneur, the importance of customer education in business, and the innovative strategies employed by his current company, MaxxaLive.
Michael emphasizes the significance of building genuine relationships with customers and the effectiveness of long-form content in marketing. The conversation also explores the shift from interruption marketing to search-based strategies, the potential of TikTok as a marketing platform, and the role of AI in streamlining marketing operations.
Michael shares his predictions for the future of e-commerce and technology, highlighting the growing demand for personalized experiences and the importance of adaptability in a rapidly changing market.
#growthunlock #entrepreneurship #customereducation #TikTok #aiinmarketing
23 Apr 2025
The Future of Client Advisory Services with Jamie Roach | Growth Unlock #7
In this episode of the Growth Unlock, Marcel interviews Jamie Roach, a director at JWR Accountants. They discuss Jamie's journey from aspiring footballer to successful accountant, the evolution of client advisory services in the accounting industry, and the importance of embracing technology like AI and automation.
Jamie shares insights on improving profit margins for clients, effective client acquisition strategies, and the significance of networking and referrals.
They also explore future trends in the accounting industry, particularly regarding exit planning for business owners.
#growthunlock #accounting #clientadvisory #automation #AI #businessgrowth
16 Apr 2025
Unlocking Capital Allowances with John Lovell | Growth Unlock #6
In this episode of Growth Unlock, Marcel interviews John Lovell, Managing Director of Lovell Consulting, a specialist in capital allowances.
They discuss Joel's journey into the field, the complexities and benefits of capital allowances, current trends in commercial properties, and the importance of having a specialist in capital allowances.
Joel shares insights on the future of the market, the role of technology, and the significance of a kind and knowledgeable team in delivering value to clients.
#growthunlock #capitalallowances #taxrelief #commercialproperty #sustainability #consulting UK tax #propertyvaluation
25 Mar 2025
How To Dominate with Your Agency by Gilad Bechar | Growth Unlock #5
In this episode, Marcel interviews Gilad Bechar, the founder and CEO of Moburst, a mobile growth agency that has scaled significantly over the years.
They discuss the evolution of client acquisition strategies, the impact of AI on marketing, challenges in maintaining quality while growing, and the importance of team structure across different time zones.
Gilad shares insights on integrating AI into agency operations and speculates on the future of AI in the marketing industry.
#moburst #clientacquisition #AImarketing #agencygrowth #mobilemarketing #digitalmarketing #growthunlock
20 Mar 2025
Innovating Advertising with Tanya Priyank | Growth Unlock #4
In this podcast episode, Marcel interviews Tanya, the Vice President of International Growth and Better Media at ShowHeroes Group.
They discuss the company's innovative Better Media framework, which emphasizes sustainable advertising, data ethics, and local content production. Tanya explains how ShowHeroes differentiates itself from major advertising platforms by producing its own content and ensuring brand safety.
The conversation also covers the challenges of evolving customer expectations, the role of AI in advertising, and the company's marketing strategies for client acquisition. Tanya shares success stories and innovations, including custom audio ads and QR codes, showcasing ShowHeroes' commitment to staying ahead in the advertising industry.
#ShowHeroes #sustainableadvertising #dataethics #digitalmedia #advertisingstrategies #clientacquisition #AIadvertising
15 Mar 2025
Unlocking European Sales Excellence with Pierre Fertout | Growth Unlock #3
In this episode, Marcel interviews Pierre Fertout, Chief Sales Officer at Weglot, discussing the company's innovative approach to website translation and the unique challenges of the European market.
Pierre shares insights on building a high-performing sales team, leveraging partnerships, and the synergy between sales and marketing. He emphasizes the importance of ethical selling, adapting strategies to local markets, and the role of AI in enhancing their product offerings.
The discussion also touches on future trends in website translation and the need for businesses to embrace multilingual strategies to succeed in a global market.
#europeansales #translationsolutions #b2b #b2bgrowth #sales #partnerships #marketingsynergy #clientacquisition
13 Mar 2025
Complexities of B2B marketing in the cybersecurity space | Growth Unlock #2
In this episode, we interviewed Carole Winqwist, CMO of GitGuardian, on the complexities of B2B marketing in the cybersecurity space. We talk about the importance of aligning sales and marketing efforts, the challenges of attribution in long sales cycles, and the necessity of creating valuable content. Carole also shares insights on effective marketing channels, the future of marketing trends, and how GitGuardian differentiates itself in the cybersecurity market.
11 Mar 2025
Navigating the iGaming Landscape with Andrei Beu | Growth Unlock #1
In this episode, Marcel interviews Andrei Beu, the commercial director at Gamingtec, discussing the company's expansion into emerging markets, particularly in Latin America. Andrei shares insights on the unique challenges faced in these regions, the importance of localization, and the strategies employed to acquire new clients. He highlights success stories from Europe and Africa, the significance of a robust marketing strategy, and the role of AI in the future of iGaming.
Who has been a guest on B2B Unlock
Names identified in recent episode analyses. Showing up to five guests.
Aki Yamazaki
Peter
Jure
Michele Barrack
Eric Bandholz
Podcast Authority Score: 4 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
7
Social presence
0
YouTube
0
Engagement
0
Contact B2B Unlock
Guest appearances
Does not typically book guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of B2B Unlock?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
