About B2Be Different - Engineering your brand for success
Engineering and B2B manufacturing companies create brilliant things. They just don't always shout about it. B2Be Different Co-Founders Samantha & Steve are here to change that.
In season 1, we will also dig into the top two issues in the industry, skills and sustainability, with conversations featuring some of the great people in the industry looking to solve problems.
Plus, Samantha & Steve share the marketing strategies that actually work when you're selling complex solutions to informed buyers. Because playing it safe isn't getting you noticed, and you deserve better than bland. Ready to B2Be Different?
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
In this episode on the skills gap, Samantha spoke to Connor McLeod, recruiter at Experis and co-founder of Open Circuit Scotland, about what the skills gap looks like from a recruiter's perspective, why it's a structural issue with an aging workforce and fewer entry-level opportunities, how the defence sector is pulling talent away with better salaries and long-term security, and why the shortage of specialists means companies should really be recruiting 150 engineers for every 100 roles they advertise.
B2Be Different (https://b2be-different.com/)
Experis (https://www.experis.co.uk)
Open Circuit Scotland (https://www.linkedin.com/company/open-circuit-scotland)
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
2 Sept 2026
Episode 26: Sustainability at Here's the Plan
In this episode on sustainability in the sector, I spoke with Sam Grace, joint managing director at Here's the Plan, about how engineering and manufacturing businesses can reduce energy costs and carbon emissions through technologies such as like solar PV, voltage optimisation and electric vehicle charging, why sustainability is a long-term investment not a quick win, how their B-Corp certification ensures they walk the walk on sustainability, and why marketers have a critical role in communicating sustainability credentials to stakeholders.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
24 Jun 2026
Episode 25: Addressing the skills gap with CeeD
In this episode on the skills gap, Samantha spoke to Joe Pacitti, Managing Director of CeeD, about the challenges CeeD members face, why industry must take responsibility alongside government and education, how peer-to-peer learning and practical work experience help attract and retain talent, the importance of talking about all engineering and manufacturing sectors not just the supposedly glamorous ones, and why Scotland risks losing young talent to opportunities south of the border if companies don't build stronger early connections with potential employees.
CeeD (https://www.linkedin.com/company/ceed-scotland/posts/?feedView=all)
B2Be Different (https://b2be-different.com/)
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
Contact B2Be Different - Engineering your brand for success
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of B2Be Different - Engineering your brand for success?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
