B2Be Different - Engineering your brand for success
Claim This Podcastby Samantha Tonge
Podcast Overview
<p>Engineering and B2B manufacturing companies create brilliant things. They just don't always shout about it. B2Be Different Co-Founders Samantha & Steve are here to change that.</p><br><p>In season 1, we will also dig into the top two issues in the industry, skills and sustainability, with conversations featuring some of the great people in the industry looking to solve problems.</p><br><p>Plus, Samantha & Steve share the marketing strategies that actually work when you're selling complex solutions to informed buyers. Because playing it safe isn't getting you noticed, and you deserve better than bland. Ready to B2Be Different?</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
Language
🇺🇲
Publishing Since
1/7/2026
1 verified contact email on file for B2Be Different - Engineering your brand for success
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
Recent Episodes
June 17, 2026
Episode 24: Hari Jayararman from Hale Hamilton
<p>In this episode, Steve speaks with Hari Jayaraman, Head of Marketing at Hale Hamilton, who's spent over two decades working in both B2C media and B2B sectors, about what B2B businesses can learn from B2C marketing, why emotional marketing and distinctiveness matter in a sector that plays it safe with features, and why the most important shift is to stop marketing to companies and start marketing to people.</p><br><p><a href="https://b2be-different.com/" rel="noopener noreferrer" target="_blank">B2Be Different</a></p><p><a href="https://halehamilton.com/" rel="noopener noreferrer" target="_blank">Hale Hamilton</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
June 10, 2026
Episode 23: Justine Scullion from Circulus
<p>In this episode on sustainability, I spoke to Justine Scullion from Circulus, a circular economy business focused on electronics, about how repair and reuse extends product life and saves money, how much of the engineering and manufacturing sector still uses a linear take-make-dispose model, and why you need to build sustainability into employee KPIs across the business.</p><br><p><a href="https://b2be-different.com/" rel="noopener noreferrer" target="_blank">B2Be Different</a></p><br><p><a href="https://www.circuluscrm.com/" rel="noopener noreferrer" target="_blank">Circulus</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
June 3, 2026
Episode 22: Jim Fowlie AEMT the Training Working Group Chair
<p>In this episode on skills, I spoke with Jim Fowlie from Sensor-Works and chair of the Training Working Group at the AEMT, about why younger people don't always know what engineering opportunities are available to them, how networking and exposure to different engineering activities can shape careers, why smaller companies struggle to train new talent, and the critical role that professional associations play in connecting the next generation with mentorship and real-world possibilities.</p><br><p><a href="https://b2be-different.com/" rel="noopener noreferrer" target="_blank">B2Be Different</a></p><p><a href="https://www.theaemt.com/" rel="noopener noreferrer" target="_blank">AEMT</a></p><p><a href="https://www.sensor-works.com/" rel="noopener noreferrer" target="_blank">Sensor-Works</a></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
24 total episodes available
Deep-dive analytics for B2Be Different - Engineering your brand for success
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is B2Be Different - Engineering your brand for success?
<p>Engineering and B2B manufacturing companies create brilliant things. They just don't always shout about it. B2Be Different Co-Founders Samantha & Steve are here to change that.</p><br><p>In season 1, we will also dig into the top two issues in the industry, skills and sustainability, with conversations featuring some of the great people in the industry looking to solve problems.</p><br><p>Plus, Samantha & Steve share the marketing strategies that actually work when you're selling complex solutions to informed buyers. Because playing it safe isn't getting you noticed, and you deserve better than bland. Ready to B2Be Different?</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
Legal Disclaimer
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.