About B2BSalesMagic Quick Wins: Bite-sized Networking & Referral Building Tips
Bite-sized, actionable networking and referral building tips to grow your B2B professional services business, because selling into the C-Suite gets easier with strategic, well-timed referrals.
How to tailor your discovery call for the type of buyer
This episode explores how to tailor discovery calls by identifying five types of B2B buyers, ensuring audience fit, and using pre-meeting questionnaires to improve sales outcomes.
1 May 2025
Maximize referrals through email list and newsletters
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CHAPTERS
(00:00) How much of your marketing & sales have you actually validated with your target persona?
(00:29) Asking for a referral THROUGH an email list
(01:10) What if I don't have an email list?
(01:31) Tip 1: Find someone with related expertise
(02:22) Tip 2: Make sure you have audience fit
(02:46) Tip 3: Explore cross-promotions
(03:19) Tip 4: Cross-promotions that are NOT salesy
(04:11) Tip 5: Ask for referrals through an email list
(05:06) How to maximize your email list
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NEXT STEPS
👉 Register for our next public social » (https://go.b2bsalesmagic.club/social/)
👉 Join our networking mastermind community » (https://go.b2bsalesmagic.club/info/)
=============
B2BSalesMagic is the premiere networking mastermind community for B2B service providers. We focus on networking & referrals strategies to land you customers, not just casual chats over coffee.
👉 LinkedIn (https://www.linkedin.com/company/b2bsalesmagic/) | Substack (https://go.b2bsalesmagic.club/substack) | YouTube (https://go.b2bsalesmagic.club/youtube/)
1 Apr 2025
Use referrals to test & validate your marketing & sales content
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CHAPTERS
(00:00) How much of your marketing & sales have you actually validated with your target persona?
(00:23) For Marketing & Sales
(01:16) If you're not in a community
(01:35) If you're in B2BSalesMagic
(02:19) How to get Target Persona Feedback
(02:49) Marketing Example - My business card (Before vs. After)
(04:09) Sales Example - Intros to lukewarm connections
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NEXT STEPS
👉 Register for our next public social » (https://go.b2bsalesmagic.club/social/)
👉 Join our networking mastermind community » (https://go.b2bsalesmagic.club/info/)
=============
B2BSalesMagic is the premiere networking mastermind community for B2B service providers. We focus on networking & referrals strategies to land you customers, not just casual chats over coffee.
👉 LinkedIn (https://www.linkedin.com/company/b2bsalesmagic/) | Substack (https://go.b2bsalesmagic.club/substack) | YouTube (https://go.b2bsalesmagic.club/youtube/)
1 Mar 2025
Creating thought leadership isn't as hard as you think
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CHAPTERS
(00:00) Are you creating action-oriented thought leadership?
(00:20) "Don't make me talk to you only to find out you can't help me"
(00:49) LinkedIn research on thought leadership
(01:36) Checklist for creating action-oriented thought leadership
(02:21) ChatGPT prompt for creating thought leadership
(03:11) Example of what ChatGPT will return
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RESOURCES
👉 LinkedIn Thought Leadership Research » (https://go.b2bsalesmagic.club/linkedin-thought-leadership)
👉 ChatGPT Prompt for Thought Leadership » (https://go.b2bsalesmagic.club/chatgpt-thought-leadership)
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NEXT STEPS
👉 Register for our next public social » (https://go.b2bsalesmagic.club/social/)
👉 Join our networking mastermind community » (https://go.b2bsalesmagic.club/info/)
=============
B2BSalesMagic is the premiere networking mastermind community for B2B service providers. We focus on networking & referrals strategies to land you customers, not just casual chats over coffee.
👉 LinkedIn (https://www.linkedin.com/company/b2bsalesmagic/) | Substack (https://go.b2bsalesmagic.club/substack) | YouTube (https://go.b2bsalesmagic.club/youtube/)
1 Feb 2025
If your business card was an ad, would anyone click?
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CHAPTERS
(00:00) Is your business card optimized for networking
(00:36) Take a look at your business card
(00:57) What's on the back?
(01:36) Compare that to this
(02:36) Showcase your content
(03:22) Need help writing action-oriented content
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NEXT STEPS
👉 Register for our next public social » (https://go.b2bsalesmagic.club/social/)
👉 Join our networking mastermind community » (https://go.b2bsalesmagic.club/info/)
=============
B2BSalesMagic is the premiere networking mastermind community for B2B service providers. We focus on networking & referrals strategies to land you customers, not just casual chats over coffee.
👉 LinkedIn (https://www.linkedin.com/company/b2bsalesmagic/) | Substack (https://go.b2bsalesmagic.club/substack) | YouTube (https://go.b2bsalesmagic.club/youtube/)
1 Jan 2025
B2B Referral-Led Prospecting vs. cold-outbound
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CHAPTERS
(00:00) Introduction
(00:15) Cold-Outbound #Prospecting (#b2bsales)
(00:39) Traditional referrals
(00:48) Why Referral-Led Prospecting?
(01:51) Step 1 - Identify target industries
(02:06) Tip - Use LinkedIn industries
(03:10) Tip - Industry (not other attributes)
(03:33) Tip - Pick industries that you sell the easiest into
(04:55) Present your industries to your chapter
(05:22) One-click search to for LinkedIn connections
(06:41) Tip - Pick contacts that you're willing to make intros to
(07:11) Tip - Don't worry about fit
(07:50) Step 2 - Create thought leadership
(08:10) Tag/invite contacts in target list
(08:40) Why being in a community matters
(09:15) This is why you don't need to worry about fit
(10:02) Tip - The audience will tell us the appropriate next steps
(10:24) Tip - Create 2 pieces of thought leadership
(11:24) Step 3 - Find current or past employees
(11:38) Host research calls
(12:03) Step 4 - Make the #referral to the DM
(12:32) Exercise - What 4 industries do you want to target?
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NEXT STEPS
👉 Register for our next public social » (https://go.b2bsalesmagic.club/social/)
👉 Join our networking mastermind community » (https://go.b2bsalesmagic.club/info/)
=============
B2BSalesMagic is the premiere networking mastermind community for B2B service providers. We focus on networking & referrals strategies to land you customers, not just casual chats over coffee.
👉 LinkedIn (https://www.linkedin.com/company/b2bsalesmagic/) | Substack (https://go.b2bsalesmagic.club/substack) | YouTube (https://go.b2bsalesmagic.club/youtube/)
1 Dec 2024
Level up your referral intro with just one sentence
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CHAPTERS
(00:00) What thought leadership to include with your referral?
(00:14) Standard referral
(00:51) Thought leadership referral
(01:52) Which would you choose?
(02:17) How to make this easy
(02:46) Exercise - Find 1 post you want to use
(03:31) Add to your business card
(03:42) What if you didn't find anything?
=============
NEXT STEPS
👉 Register for our next public social » (https://go.b2bsalesmagic.club/social/)
👉 Join our networking mastermind community » (https://go.b2bsalesmagic.club/info/)
=============
B2BSalesMagic is the premiere networking mastermind community for B2B service providers. We focus on networking & referrals strategies to land you customers, not just casual chats over coffee.
👉 LinkedIn (https://www.linkedin.com/company/b2bsalesmagic/) | Substack (https://go.b2bsalesmagic.club/substack) | YouTube (https://go.b2bsalesmagic.club/youtube/)
1 Nov 2024
Optimize your LinkedIn profile (Linkedin SEO)
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CHAPTERS
(00:00) Are you easy to find?
(00:42) Have you tried to google yourself or search for yourself on LinkedIn?
(01:55) How do you make sure people can find you EASILY?
(02:47) How LinkedIn search works
(03:51) What keywords or phrase do you want to claim?
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NEXT STEPS
👉 Register for our next public social » (https://go.b2bsalesmagic.club/social/)
👉 Join our networking mastermind community » (https://go.b2bsalesmagic.club/info/)
=============
B2BSalesMagic is the premiere networking mastermind community for B2B service providers. We focus on networking & referrals strategies to land you customers, not just casual chats over coffee.
👉 LinkedIn (https://www.linkedin.com/company/b2bsalesmagic/) | Substack (https://go.b2bsalesmagic.club/substack) | YouTube (https://go.b2bsalesmagic.club/youtube/)
1 Oct 2024
Quality referral intros with just 1-click
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CHAPTERS
(00:00) Member Directory
(00:25) Referral Intro Snippet
(01:07) Insightful Question
(01:44) Minimum Budget Required
(02:07) Ideal Customer & Referral Partner LinkedIn Industries
(03:15) Search in LinkedIn
(04:44) Referral Directory Template
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RESOURCES
👉 Referral Directory Template » (https://go.b2bsalesmagic.club/referral-directory)
=============
NEXT STEPS
👉 Register for our next public social » (https://go.b2bsalesmagic.club/social/)
👉 Join our networking mastermind community » (https://go.b2bsalesmagic.club/info/)
=============
B2BSalesMagic is the premiere networking mastermind community for B2B service providers. We focus on networking & referrals strategies to land you customers, not just casual chats over coffee.
👉 LinkedIn (https://www.linkedin.com/company/b2bsalesmagic/) | Substack (https://go.b2bsalesmagic.club/substack) | YouTube (https://go.b2bsalesmagic.club/youtube/)
1 Sept 2024
Joining a networking mastermind is a game-changer
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CHAPTERS
(00:00) Roadmap
(00:31) B2BSalesMgic Guiding Principle
(01:40) Activity 1 - Curated Networking Events
(02:26) Thought Exercise
(02:45) Activity 2 - Networking Strategy Review
(04:52) Thought Exercise
(05:21) Activity 3 - Target Persona Feedback
(07:12) Thought Exercise
(07:38) Activity 4 - Referral-Based Prospecting
(10:20) Thought Exercise
=============
NEXT STEPS
👉 Register for our next public social » (https://go.b2bsalesmagic.club/social/)
👉 Join our networking mastermind community » (https://go.b2bsalesmagic.club/info/)
=============
B2BSalesMagic is the premiere networking mastermind community for B2B service providers. We focus on networking & referrals strategies to land you customers, not just casual chats over coffee.
👉 LinkedIn (https://www.linkedin.com/company/b2bsalesmagic/) | Substack (https://go.b2bsalesmagic.club/substack) | YouTube (https://go.b2bsalesmagic.club/youtube/)
1 Aug 2024
Will LinkedIn paid ads bring more webinar registrations?
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CHAPTERS
(00:00) Webinar collab results
(02:00) LinkedIn paid ad results
(03:56) Top 5 lessons learned
(05:51) Webinar collab template
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RESOURCES
👉 Webinar Collab Template » (https://go.b2bsalesmagic.club/webinar-collab)
=============
NEXT STEPS
👉 Register for our next public social » (https://go.b2bsalesmagic.club/social/)
👉 Join our networking mastermind community » (https://go.b2bsalesmagic.club/info/)
=============
B2BSalesMagic is the premiere networking mastermind community for B2B service providers. We focus on networking & referrals strategies to land you customers, not just casual chats over coffee.
👉 LinkedIn (https://www.linkedin.com/company/b2bsalesmagic/) | Substack (https://go.b2bsalesmagic.club/substack) | YouTube (https://go.b2bsalesmagic.club/youtube/)
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