About B2Education Unpacked - The Education Growth Podcast
B2Education Unpacked — The Education Growth Podcast
The gap between pitch decks and playgrounds.
Between what gets built, what gets sold, and what happens when it meets children.
Hosted by Stella James — former EdTech founder, commercial leader, and someone who's sat on both sides of the table — each episode unpacks why the gap between selling into education and succeeding in it is wider than most people admit.
Real conversations with the founders building products, the leaders buying them, the implementers dealing with the fallout, and the people asking whether any of it actually works.
If you sell into schools, lead an EdTech business, or work in education procurement — this is the show that doesn't pretend it's simple.
Publisher
Stella James
Category
business · business · business · business · education · education
Laura McInerney — What teachers say they want versus what they will actually use.
Laura McInerney · Co-founder, Teacher Tapp · Fri 16 Oct · Cut 12 · Series One, Episode 7 · 11:01 · CHECK
The person who signs and the person who uses it want different things. Laura McInerney has the data on how differently.
A bonus episode, cut from Series One, Episode Seven of B2Education Unpacked — The Education Growth Podcast.
In this one:
● Why pitching features to school leaders loses deals you should be winning
● The buyer and the user wanting opposite things
● The Lamborghini question, and the trap in asking people what they want
● Why cheaper and more streamlined reads as risk rather than value
● Using data to stop yourself making an expensive mistake
Laura McInerney is Co-founder of Teacher Tapp.
The full episode is here (https://seventhsibling.co.uk).
More on the commercial side of the education sector at seventhsibling.co.uk (https://seventhsibling.co.uk).
12 Oct 2026
Kristy Evers — What happens when the evaluation comes back negative.
Evidence cuts both ways. Kristy Evers on what happens commercially when an evaluation does not go your way.
A bonus episode, cut from Series One, Episode Six of B2Education Unpacked — The Education Growth Podcast.
In this one:
● Whether you can ever prove the product caused the outcome
● What an evaluator does when a school is using a tool that is not working
● The commercial consequence of selling something that was not right for the school
● Short-term customers against long-term ones, and what trust is worth on renewal
Kristy Evers is Director of Partnerships at ImpactEd Evaluation.
The full episode is here (https://seventhsibling.co.uk).
More on the commercial side of the education sector at seventhsibling.co.uk (https://seventhsibling.co.uk).
10 Oct 2026
Matt Tiplin — Does it actually do what the deck says?
Matt Tiplin has sold education technology, inspected schools for Ofsted, and now buys. Three vantage points on the same question.
A bonus episode, cut from Series One, Episode Three of B2Education Unpacked — The Education Growth Podcast.
In this one:
● What the technology delivers against what it claims
● What the seller-to-inspector-to-buyer route teaches you about a pitch
● What an educational outcome actually is, and how loosely the word gets used
● Why the honest answer to "does it work" is usually a question about the setting
Matt Tiplin is at Keys Inclusion Pathways.
The full episode is here (https://seventhsibling.co.uk).
More on the commercial side of the education sector at seventhsibling.co.uk (https://seventhsibling.co.uk).
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Spotify
5.0 / 5
1 ratings
Contact B2Education Unpacked - The Education Growth Podcast
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of B2Education Unpacked - The Education Growth Podcast?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
