科技·数码·汽车
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August 22, 2023
比亚迪的崛起，其实没有什么秘密武器
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica, Arial, sans-serif;hyphens:auto;text-align:justify;" data-flag="normal">二零零八年中国商报汽车版一篇文章的开头，代表了当时大众对于比亚迪的态度，但十五年后的今天，毫无疑问，比亚迪已经成长为一条巨型的鲨鱼了。二零二二年，比亚迪的新能源汽车销量达到了一百八十六点三五万辆，超越特斯拉，成为了全球新能源汽车的销冠。到了二零二三年，无论你打开哪个月的全国汽车厂商销售榜，比亚迪永远在前列。二零二三年的第一季度，比亚迪的年累计销量正式超过南北大众的总和，成为中国市场卖的最好的汽车品牌。这也是四十年以来第一次有自主品牌实现这个目标。也正是因为比亚迪如此成功，这几年特别是今年以来，讲比亚迪是怎么成功的文章和视频非常多。当大家去分析比亚迪为什么能成长到现在这个地步的时候，通常会说三点，全供应链都把握在自己手里的垂直整合优势技术为王带来的深不见底的技术。</p>
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