Babes Balls Brands

About Babes Balls Brands

Welcome to Babes Balls & Brands – the no-BS guide to navigating sports, branding, and business in the NIL era. Hosted by Janet Moreira, Esq. – NIL attorney, brand builder, and sports mom living the recruiting journey daily – this podcast delivers real talk for athletes, parents, agents, and brands trying to win at a game where the rules keep changing. Every episode brings you actionable insights on high school football recruiting, athletic scholarships, mental toughness for young athletes, and building athletic brands that actually matter. Whether you're a teen athlete chasing dreams, a sports parent figuring out NIL deals, or a marketing team trying to connect with the next generation of influencers, Janet breaks down what you need to know. From locker room conversations with rising stars to tactical brand-building strategies, Babes Balls & Brands bridges the gap between sports performance and business savvy. Because in today's game, athletes aren't just players – they're entrepreneurs.

Publisher

Janet Moreira

Category

sports · sports

Language

en

Explicit

Yes

First episode

15 Sept 2025

Latest episode

15 Jun 2026

Latest episodes

10 episodes in the feed.

1. 

   15 Jun 2026

   Ownership Over Income: NIL Equity, Athlete Branding & the Business of Sports with Malcolm Lemmons

   The next generation of athletes will not just ask for a check. They will ask for a stake. But most families have no idea what equity means, how to negotiate it, or what it is worth over time, and that gap is exactly where opportunity gets left on the table. In this episode of BABES BALLS & BRANDS™, host Janet Moreira sits down with Malcolm Lemmons, founder of Vetted Sports, the leading media and research platform covering sports as an asset class. Malcolm played collegiate basketball at Niagara University, then played professionally in Japan and the G League before moving into entrepreneurship. He is a two-time published author, a LinkedIn Top Voice in Sports Business, and has spent years helping athletes, founders, and investors understand where smart money is moving in sports. Together, Janet and Malcolm break down what it actually looks like when athletes operate as strategic business owners and what parents and student athletes need to know before a single deal gets signed. What You'll Learn: Why the next generation of athletes will demand equity, not just cash, and how to start that conversation What equity actually is and how it builds wealth differently than upfront brand deals The difference between building an audience and building a brand, and why one fades while the other compounds How smart athletes are staying informed about the business of their own sport The NIL contract clause most families miss that can hand over an athlete's likeness in perpetuity How to evaluate brand partnerships beyond the dollar amount and why alignment matters more than urgency What team infrastructure a young athlete needs before NIL money starts arriving Why having too many people in your corner can create just as many problems as having none How AI and sports tech are about to change what NIL is actually worth for the average college athlete If you are a sports parent, athlete, or brand trying to understand where real value in sports is being built right now, this conversation reframes the playbook. Subscribe to BABES BALLS & BRANDS™ for more real-world insight on NIL, recruiting, athlete branding, and building sports careers that last. Follow BABES BALLS & BRANDS™: Website: https://www.BABESBALLSBRANDS.com/ Twitter/X: https://x.com/BABEBALLBRAND Instagram: https://www.instagram.com/BABES.BALLS.BRANDS/ YouTube: https://www.youtube.com/@BabesBallsandBrands Follow Janet Moreira: LinkedIn: https://www.linkedin.com/in/JanetMoreira/ Instagram: https://www.instagram.com/TheNILAttorney/ Instagram: https://www.instagram.com/TheJanetMoreira/ YouTube: https://www.youtube.com/@TheNILAttorney Caldera Law: https://www.caldera.law/Janet-Moreira Follow Malcolm Lemmons: LinkedIn: https://www.linkedin.com/in/malcolmlemmons Vetted Sports Newsletter: https://www.vettedsports.com Twitter/X: https://x.com/vettedsports Instagram: https://www.instagram.com/vettedsports Email: malcolm@vettedsports.com

2. 

   3 Apr 2026

   Sports Visas, NIL & International Athletes: Immigration Playbook with Sherrod Seward

   In this episode of BABES BALLS & BRANDS™, host Janet Moreira sits down with Sherrod Seward, founder of Sherrod Sports Visas and one of the top sports immigration attorneys in the country. Sherrod has secured visas for Canelo Alvarez, Tyson Fury, and athletes across the NBA G League, LA Chargers, Las Vegas Raiders, and Top Rank Boxing. He's a published author on immigration for athletes and entertainers, and he brings a street-smart legal perspective to a system that most families never see coming.

3. 

   20 Feb 2026

   Flag Football, NIL & Global Fans: Inside Football’s Next Era With Oliver Luck

   American football is king in the United States. But can it really become a global sport and what does that mean for athletes, parents, and programs at every level? In this episode of BABES BALLS & BRANDS™, host Janet Moreira sits down with Oliver Luck, Executive Director of the United Athletic Conference and longtime football executive, to unpack how the sport actually operates as a business, a talent pipeline, and a global strategy. Oliver has seen it all. He played at West Virginia, led NFL Europe, served as Athletic Director at WVU, ran XFL operations, and worked inside the NCAA as Executive Vice President for Regulatory Affairs. He has helped design the systems that move players from youth football to college to the pros in the U.S. and overseas. Together, Janet and Oliver walk through the rise of football as America’s top sport, the NFL’s international push, the growth of flag football, and how NIL and legal pressure forced college athletics to rethink “amateurism.” What You’ll Learn: • Why football surpassed baseball as America’s top obsession • How broadcast TV and all-day Sunday coverage turned the NFL into a ratings machine • What really happened with NFL Europe and why it mattered more than people realize • How international games, academies, and marketing rights fit into the NFL’s long-term plan • Why flag football and 7-on-7 are exploding for both boys and girls • The challenge of growing football in countries where kids never learn to throw • How NIL emerged from decades of pressure on the amateurism model • Why college football is in a “crisis of structure” even as ratings climb • The one thing pro leagues cannot afford to lose as they expand: fan attachment If you are a sports parent, athlete, or brand trying to understand where football is headed, this conversation gives you a clear view of how decisions at the top shape opportunities at the youth and college level. Subscribe to BABES BALLS & BRANDS™ for more real-world insight on NIL, recruiting, athletic branding, and building sports careers that last. Follow BABES BALLS & BRANDS™ : Website: https://www.BABESBALLSBRANDS.com/ Twitter/X: https://x.com/BABEBALLBRAND Instagram: https://www.instagram.com/BABES.BALLS.BRANDS/ YouTube: https://www.youtube.com/@BABESBALLSBRANDS Follow Janet Moreira: LinkedIn: https://www.linkedin.com/in/JanetMoreira/ Instagram: https://www.instagram.com/TheNILAttorney/ Instagram: https://www.instagram.com/TheJanetMoreira/ YouTube: https://www.youtube.com/@TheNILAttorney Caldera Law: https://www.caldera.law/Janet-Moreira

4. 

   28 Jan 2026

   Building Financial Confidence: NIL, Money Management & Generational Wealth with Dontay Wilson

   NIL has turned student athletes into business owners overnight—but are they ready for what comes with it? In this episode of BABES BALLS & BRANDS™, host Janet Moreira sits down with Dontay Wilson, Lead Advisor at Cothrine Financial and founder of Blueprint Money Management, to break down the financial realities every athlete and parent needs to understand before signing that first deal.

5. 

   5 Jan 2026

   Unbreakable: The Mental Playbook Every Athlete Needs but No One Talks About

   Athletic brands built on shaky mental foundations crumble under pressure, no matter how talented the athlete. In this episode of BABES BALLS & BRANDS™, host Janet Moreira explores this reality with Misty Buck, founder of Purpose Soul Athletics and certified mental performance coach who helps athletes from youth to pros build confidence and emotional resilience through mental conditioning reps. Buck exposes the gap between mental toughness talk and actual neuroplasticity training where athletes rewire thought patterns through her PRIME winning mindset method. Her approach treats mental conditioning like physical training with daily reps, intentional practice, and measurable progress rather than hoping athletes naturally develop resilience. Janet explores breakthrough strategies for sports parents helping teen athletes separate their identity from their sport before retirement forces that crisis. Janet and Misty discuss managing pre-performance anxiety in high school football recruiting pressure, teaching mindfulness without judgment through simple number scales, and why NIL deals require mental preparation for public criticism. Essential insights for athletic scholarships strategy, building purpose-driven authentic brands aligned with personal values, and how mental toughness for young athletes means acknowledging anxiety without letting it control performance. Critical conversation for sports families building athletic brands that sustain beyond playing careers. Follow BABES BALLS & BRANDS™ : Website: https://www.BABESBALLSBRANDS.com/ Twitter/X: https://x.com/BABEBALLBRAND Instagram: https://www.instagram.com/BABES.BALLS.BRANDS/ Follow Janet Moreira: LinkedIn: https://www.linkedin.com/in/JanetMoreira/ Instagram: https://www.instagram.com/TheNILAttorney/ Instagram: https://www.instagram.com/TheJanetMoreira/ YouTube: https://www.youtube.com/@TheNILAttorney Caldera Law: https://www.caldera.law/Janet-Moreira Follow Misty Buck: LinkedIn: https://www.linkedin.com/in/MistyBuck/ Instagram: https://www.instagram.com/themistybuck/ Website: https://PurposeSoulAthletics.com/ Twitter/X: https://x.com/TheMistyBuck Free App: https://Zenletes.com/ Marketing Agency Text #: 786-505-1797

6. 

   26 Nov 2025

   ATHLETE.CON: Helping Athletes Build Brands with Practical Tools

   Athletic brands aren't reserved for elite quarterbacks signing million-dollar deals - they're accessible to any athlete willing to do the work first. In this episode of BABES BALLS & BRANDS™, host Janet Moreira exposes this truth with Sam B Green, founder of AthleteCon and NIL strategist who proved non-revenue sport athletes can outperform Division I stars in brand partnerships. Green identifies the critical mistake where athletes wait to become marketable before building brands when the actual sequence works in reverse. Her case study of a female discus thrower running a revival event with thousands of attendees demonstrates how defining your goal before chasing deals creates sustainable opportunities that last beyond athletic careers. This episode explores breakthrough strategies for sports parents helping teen athletes start content creation without burning out. Janet and Sam discuss why ChatGPT serves as a practical first step for overwhelmed families, contract red flags where athletes get trapped in revenue sharing models, and how to convert one-off brand deals into longer-term relationships. Essential insights for athletic scholarships strategy, building boards of directors through relationship trade-offs, and why the future belongs to athletes treating their brands as businesses from day one. Game-changing conversation for sports families building mental toughness for young athletes while monetizing authentic storytelling. Follow BABES BALLS & BRANDS™ : Website: https://www.BABESBALLSBRANDS.com/ Twitter/X: https://x.com/BABEBALLBRAND Instagram: https://www.instagram.com/BABES.BALLS.BRANDS/ Follow Janet Moreira: LinkedIn: https://www.linkedin.com/in/JanetMoreira/ Instagram: https://www.instagram.com/TheNILAttorney/ Instagram: https://www.instagram.com/TheJanetMoreira/ YouTube: https://www.youtube.com/@TheNILAttorney Caldera Law: https://www.caldera.law/Janet-Moreira Book Free NIL Consultation: Booking Link Follow Sam Green: Website: https://www.AthleteCon.io/ LinkedIn: https://www.linkedin.com/in/SamBGreen Instagram: https://www.instagram.com/SamBGreen/

7. 

   6 Nov 2025

   Triple Win Partnerships: Athletic Brands Built on Authenticity

   Athletic brands aren't built through checkbox marketing and forced endorsements - they're built through authentic partnerships where everyone wins. In this episode of BABES BALLS & BRANDS™, host Janet Moreira reveals this truth with Alex Onaindia, founder of Distinction Agency, who quit his job at 26 to represent 300+ athletes and brands using his triple win philosophy.

8. 

   6 Oct 2025

   Building Bosses: Empowering Girls Through Sports

   Athletic brands aren’t just about logos and endorsements — they’re about building future leaders. In this episode of BABES BALLS & BRANDS™, host Janet Moreira sits down with Chiene Joy Jones, founder of Grow Our Game, who reveals a powerful truth: 94% of female executives played youth sports. From starting with six girls on the coldest winter day to now serving 275 young athletes, Jones has transformed under-resourced New York communities with basketball programs that build confidence, mental toughness, and leadership skills. Together, Janet and Chiene explore what it takes to raise resilient athletes, the reality of high school recruiting, NIL opportunities for young women, and why investing in youth sports programs creates stronger outcomes than detention facilities. They also discuss financial literacy, workforce readiness, and how young athletes can build authentic brands even before NIL deals come into play. Jones shares real stories of athletes preparing not just for scholarships and athletic success, but for leadership roles in life and business. This is a must-listen for sports families, parents, and athletes who want to build champions in the boardroom as well as on the court. Follow BABES BALLS & BRANDS™ : Website: https://www.babesballsbrands.com/ Twitter/X: https://x.com/babeballbrand Instagram: https://www.instagram.com/babes.balls.brands/ Follow Janet Moreira: LinkedIn: https://www.linkedin.com/in/janetmoreira/ Instagram: https://www.instagram.com/thenilattorney/ Instagram: https://www.instagram.com/thejanetmoreira/ YouTube: https://www.youtube.com/@thenilattorney Caldera Law: https://www.caldera.law/janet-moreira Book Free NIL Consultation: https://app.lawmatics.com/forms/share/3cda9fc3-3bef-4ae3-81fa-89614893d4e5?fbclid=PAZXh0bgNhZW0CMTEAAacknM3NxlX_v8GrrOx53n5tXDHL2Kvl_IwpnOs9qanRljnG0b0hJn_v7BkQKQ_aem_8NQ8vlzBp5sUstSN4MP61g Follow Chiene Joy Jones: LinkedIn: https://www.linkedin.com/in/chienejones Instagram: https://www.instagram.com/chienejoy/ Follow Grow Our Game Website: https://www.growourgame.org/ Twitter/X: https://twitter.com/growourgameny

9. 

   19 Sept 2025

   NIL Education Over Deal Chasing: Building Athletes for Life

   The NIL game has everyone scrambling for deals, but former Division I athlete turned consultant Aisha Foy is flipping the script. In this pilot episode of BABES BALLS & BRANDS™, host Janet Moreira sits down with the founder of Major NIL Success to discuss why education beats deal chasing every single time. Aisha breaks down her journey at Kentucky basketball and building a consulting business that helps teen athletes and sports parents navigate the NIL landscape with strategy, not desperation. She shares real talk about why your performance doesn't determine your personal brand, how to approach NIL as a shy athlete, and why understanding the game matters more than landing your first deal. Whether discussing high school recruiting or transfer portal decisions, Aisha explains how building authentic athletic brands creates opportunities that last beyond college. Janet and Aisha dive into the biggest mistakes families make, why collectives aren't always the answer, and how to treat brand building like you treat your game - with consistency and dedication. For dedicated sports parents and young athletes seeking a lasting legacy, this conversation provides the essential guidance required. Join BABES BALLS & BRANDS™ for additional valuable insights and exclusive updates. Follow Babes Balls & Brands: Website: https://www.babesballsbrands.com/ Twitter/X: https://x.com/babeballbrand Instagram: https://www.instagram.com/babes.balls.brands/ Follow Janet Moreira: LinkedIn: https://www.linkedin.com/in/janetmoreira/ Instagram: https://www.instagram.com/thenilattorney/ Instagram: https://www.instagram.com/thejanetmoreira/ YouTube: https://www.youtube.com/@thenilattorney Caldera Law: https://www.caldera.law/janet-moreira Book Free NIL Consultation: https://app.lawmatics.com/forms/share/3cda9fc3-3bef-4ae3-81fa-89614893d4e5?fbclid=PAZXh0bgNhZW0CMTEAAacknM3NxlX_v8GrrOx53n5tXDHL2Kvl_IwpnOs9qanRljnG0b0hJn_v7BkQKQ_aem_8NQ8vlzBp5sUstSN4MP61g Follow Aisha Foy: Website: https://MajorNILSuccess.com LinkedIn: https://www.linkedin.com/in/aisha-foy-m-a-60562588/ Instagram: https://www.instagram.com/_inspiredbyish/ Book "Success is My Major": https://successmajor.kartra.com/page/vhk268

10. 

    15 Sept 2025

    Babes Balls & Brands: Protecting Brands. Empowering Athletes. Changing the Game.

    Welcome to BABES BALLS & BRANDS™! Host Janet Moreira introduces herself and the mission behind her new podcast dedicated to mental toughness for young athletes and their families navigating the NIL landscape. Janet brings a unique dual perspective as a Board Certified Intellectual Property attorney who protects major global brands AND an unapologetic sports mom living the recruiting journey daily. She's done with the noise surrounding fake NIL experts and is here to give families the real playbook nobody else will share. This trailer episode reveals why Janet decided to launch Babes Balls & Brands after working both sides of athletic brands deals and experiencing every sports parent pain point firsthand. She outlines what listeners can expect: real talk with industry experts, athletes who've built successful athletic brands, sports parents who've cracked high school football recruiting, and marketing professionals who understand teen athletes. Whether you're pursuing athletic scholarships, building authentic athletic brands, or developing mental toughness for young athletes, Janet's no-BS approach cuts through industry confusion to deliver actionable strategies for sports families serious about long-term success. For dedicated sports parents and young athletes seeking a lasting legacy, this conversation provides the essential guidance required. Join BABES BALLS & BRANDS™ for additional valuable insights and exclusive updates. Follow Babes Balls & Brands: Website: https://www.babesballsbrands.com/ Twitter/X: https://x.com/babeballbrand Instagram: https://www.instagram.com/babes.balls.brands/ Follow Janet Moreira: LinkedIn: https://www.linkedin.com/in/janetmoreira/ Instagram: https://www.instagram.com/thenilattorney/ Instagram: https://www.instagram.com/thejanetmoreira/ YouTube: https://www.youtube.com/@thenilattorney Caldera Law: https://www.caldera.law/janet-moreira Book Free NIL Consultation: https://app.lawmatics.com/forms/share/3cda9fc3-3bef-4ae3-81fa-89614893d4e5?fbclid=PAZXh0bgNhZW0CMTEAAacknM3NxlX_v8GrrOx53n5tXDHL2Kvl_IwpnOs9qanRljnG0b0hJn_v7BkQKQ_aem_8NQ8vlzBp5sUstSN4MP61g

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Based on episode analysis; this does not confirm that the show is currently accepting guests.