Welcome to Babes Balls & Brands – the no-BS guide to navigating sports, branding, and business in the NIL era. Hosted by Janet Moreira, Esq. – NIL attorney, brand builder, and sports mom living the recruiting journey daily – this podcast delivers real talk for athletes, parents, agents, and brands trying to win at a game where the rules keep changing. Every episode brings you actionable insights on high school football recruiting, athletic scholarships, mental toughness for young athletes, and building athletic brands that actually matter. Whether you're a teen athlete chasing dreams, a sports parent figuring out NIL deals, or a marketing team trying to connect with the next generation of influencers, Janet breaks down what you need to know. From locker room conversations with rising stars to tactical brand-building strategies, Babes Balls & Brands bridges the gap between sports performance and business savvy. Because in today's game, athletes aren't just players – they're entrepreneurs.
Babes Balls Brands
Claim This Podcastby Janet Moreira
Podcast Overview
Welcome to Babes Balls & Brands – the no-BS guide to navigating sports, branding, and business in the NIL era. Hosted by Janet Moreira, Esq. – NIL attorney, brand builder, and sports mom living the recruiting journey daily – this podcast delivers real talk for athletes, parents, agents, and brands trying to win at a game where the rules keep changing. Every episode brings you actionable insights on high school football recruiting, athletic scholarships, mental toughness for young athletes, and building athletic brands that actually matter. Whether you're a teen athlete chasing dreams, a sports parent figuring out NIL deals, or a marketing team trying to connect with the next generation of influencers, Janet breaks down what you need to know. From locker room conversations with rising stars to tactical brand-building strategies, Babes Balls & Brands bridges the gap between sports performance and business savvy. Because in today's game, athletes aren't just players – they're entrepreneurs.
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Publishing Since
9/15/2025
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Recent Episodes
June 15, 2026
Ownership Over Income: NIL Equity, Athlete Branding & the Business of Sports with Malcolm Lemmons
The next generation of athletes will not just ask for a check. They will ask for a stake. But most families have no idea what equity means, how to negotiate it, or what it is worth over time, and that gap is exactly where opportunity gets left on the table. In this episode of BABES BALLS & BRANDS™, host Janet Moreira sits down with Malcolm Lemmons, founder of Vetted Sports, the leading media and research platform covering sports as an asset class. Malcolm played collegiate basketball at Niagara University, then played professionally in Japan and the G League before moving into entrepreneurship. He is a two-time published author, a LinkedIn Top Voice in Sports Business, and has spent years helping athletes, founders, and investors understand where smart money is moving in sports. Together, Janet and Malcolm break down what it actually looks like when athletes operate as strategic business owners and what parents and student athletes need to know before a single deal gets signed. What You'll Learn: Why the next generation of athletes will demand equity, not just cash, and how to start that conversation What equity actually is and how it builds wealth differently than upfront brand deals The difference between building an audience and building a brand, and why one fades while the other compounds How smart athletes are staying informed about the business of their own sport The NIL contract clause most families miss that can hand over an athlete's likeness in perpetuity How to evaluate brand partnerships beyond the dollar amount and why alignment matters more than urgency What team infrastructure a young athlete needs before NIL money starts arriving Why having too many people in your corner can create just as many problems as having none How AI and sports tech are about to change what NIL is actually worth for the average college athlete If you are a sports parent, athlete, or brand trying to understand where real value in sports is being built right now, this conversation reframes the playbook. Subscribe to BABES BALLS & BRANDS™ for more real-world insight on NIL, recruiting, athlete branding, and building sports careers that last. Follow BABES BALLS & BRANDS™: Website: https://www.BABESBALLSBRANDS.com/ Twitter/X: https://x.com/BABEBALLBRAND Instagram: https://www.instagram.com/BABES.BALLS.BRANDS/ YouTube: https://www.youtube.com/@BabesBallsandBrands Follow Janet Moreira: LinkedIn: https://www.linkedin.com/in/JanetMoreira/ Instagram: https://www.instagram.com/TheNILAttorney/ Instagram: https://www.instagram.com/TheJanetMoreira/ YouTube: https://www.youtube.com/@TheNILAttorney Caldera Law: https://www.caldera.law/Janet-Moreira Follow Malcolm Lemmons: LinkedIn: https://www.linkedin.com/in/malcolmlemmons Vetted Sports Newsletter: https://www.vettedsports.com Twitter/X: https://x.com/vettedsports Instagram: https://www.instagram.com/vettedsports Email: malcolm@vettedsports.com
April 3, 2026
Sports Visas, NIL & International Athletes: Immigration Playbook with Sherrod Seward
In this episode of BABES BALLS & BRANDS™, host Janet Moreira sits down with Sherrod Seward, founder of Sherrod Sports Visas and one of the top sports immigration attorneys in the country. Sherrod has secured visas for Canelo Alvarez, Tyson Fury, and athletes across the NBA G League, LA Chargers, Las Vegas Raiders, and Top Rank Boxing. He's a published author on immigration for athletes and entertainers, and he brings a street-smart legal perspective to a system that most families never see coming.
February 20, 2026
Flag Football, NIL & Global Fans: Inside Football’s Next Era With Oliver Luck
American football is king in the United States. But can it really become a global sport and what does that mean for athletes, parents, and programs at every level? In this episode of BABES BALLS & BRANDS™, host Janet Moreira sits down with Oliver Luck, Executive Director of the United Athletic Conference and longtime football executive, to unpack how the sport actually operates as a business, a talent pipeline, and a global strategy. Oliver has seen it all. He played at West Virginia, led NFL Europe, served as Athletic Director at WVU, ran XFL operations, and worked inside the NCAA as Executive Vice President for Regulatory Affairs. He has helped design the systems that move players from youth football to college to the pros in the U.S. and overseas. Together, Janet and Oliver walk through the rise of football as America’s top sport, the NFL’s international push, the growth of flag football, and how NIL and legal pressure forced college athletics to rethink “amateurism.” What You’ll Learn: • Why football surpassed baseball as America’s top obsession • How broadcast TV and all-day Sunday coverage turned the NFL into a ratings machine • What really happened with NFL Europe and why it mattered more than people realize • How international games, academies, and marketing rights fit into the NFL’s long-term plan • Why flag football and 7-on-7 are exploding for both boys and girls • The challenge of growing football in countries where kids never learn to throw • How NIL emerged from decades of pressure on the amateurism model • Why college football is in a “crisis of structure” even as ratings climb • The one thing pro leagues cannot afford to lose as they expand: fan attachment If you are a sports parent, athlete, or brand trying to understand where football is headed, this conversation gives you a clear view of how decisions at the top shape opportunities at the youth and college level. Subscribe to BABES BALLS & BRANDS™ for more real-world insight on NIL, recruiting, athletic branding, and building sports careers that last. Follow BABES BALLS & BRANDS™ : Website: https://www.BABESBALLSBRANDS.com/ Twitter/X: https://x.com/BABEBALLBRAND Instagram: https://www.instagram.com/BABES.BALLS.BRANDS/ YouTube: https://www.youtube.com/@BABESBALLSBRANDS Follow Janet Moreira: LinkedIn: https://www.linkedin.com/in/JanetMoreira/ Instagram: https://www.instagram.com/TheNILAttorney/ Instagram: https://www.instagram.com/TheJanetMoreira/ YouTube: https://www.youtube.com/@TheNILAttorney Caldera Law: https://www.caldera.law/Janet-Moreira
10 total episodes available
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- What is Babes Balls Brands?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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