Why do great strategies stall? What’s the hidden cost of “wait and see”? How do you build a sustainable model in a world of constant change? Welcome to Backstory & Strategy, the podcast for leaders in media and nonprofits who are tired of easy answers. Each week, Yoni Greenbaum decodes the playbooks of modern leadership and business so you can stop reacting and start building the future—on purpose.
Layoffs are never just numbers on a spreadsheet—they’re stories, lives, and often, heartbreak. In this episode, Yoni Greenbaum unpacks what it means to lead with humanity when you have to let people go—and why how you show upmatters just as much as what you say.
Expect:
• A candid look at the emotional weight of delivering layoffs
• Why “staying in the room” changes how that moment lands
• What leaders owe the people who stay behind
If you're navigating layoffs—or carrying the aftershocks—this one’s for you.
🎧 Listen in, lead better, and hold the human part of leadership front and center.
If you found this analysis valuable, consider supporting the work behind Backstory & Strategy. Your contribution helps keep this content independent and accessible to all. It’s a simple way to say thanks—and to ensure more thoughtful, in-depth content in the future. Click here to show your support (https://ko-fi.com/yonigreenbaum).
17 Jul 2025
Whatever Happened to Thought Leadership?
Remember blogrolls, comment threads, and collaborative prompts? They weren’t just internet relics—they were infrastructure. In this episode, Yoni Greenbaum looks back at the early 2000s blogging era and asks what we lost when that scaffolding disappeared.
Expect:
A reflection on the rise (and quiet fade) of blogging culture
Why the “mosaic” of modern thought leadership feels disconnected
What it means to build public thinking spaces in the age of AI
If you've ever wondered where the good ideas went—or why they don’t land the same way—this one’s for you.
🎧 Tune in, think out loud, and maybe help rebuild what’s missing.
If you found this analysis valuable, consider supporting the work behind Backstory & Strategy. Your contribution helps keep this content independent and accessible to all. It’s a simple way to say thanks—and to ensure more thoughtful, in-depth content in the future. Click here to show your support (https://ko-fi.com/yonigreenbaum).
16 Jul 2025
Do I Live in a News Desert?
When road construction took over his neighborhood, Yoni Greenbaum realized he had no idea where to find reliable, up-to-date information. That question led to a deeper one: If the news doesn’t cover the basics of civic life, do we still have local news?
In this episode, Yoni explores the difference between a news desert and a news drought—and why even “well-served” communities can fall through the cracks.
Expect:
Original data on how often Philly TV stations cover suburban communities
A breakdown of why most coverage is driven by fires, crime, or conflict
A closer look at what’s missing when everyday life goes underreported
If you’ve ever wondered who decides what’s news—or felt the consequences when no one’s covering what matters—this episode is for you.
🎧 Tune in for a practical, personal look at what happens when the news stops showing up.
Graphic Mentioned:
Total Mentions by Community (https://substackcdn.com/image/fetch/$s_!b8e5!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe89b0754-adce-4706-95f3-dcc70a63ef44_1979x1180.heic)
Total Mentions by News Network (https://substackcdn.com/image/fetch/$s_!8lYo!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2a04cbc1-6c72-4cc3-bf68-f0efbea8fdcf_2400x1500.heic)
If you found this analysis valuable, consider supporting the work behind Backstory & Strategy. Your contribution helps keep this content independent and accessible to all. It’s a simple way to say thanks—and to ensure more thoughtful, in-depth content in the future. Click here (https://ko-fi.com/yonigreenbaum) to show your support.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
2 ratings
Podcast Authority Score: 22 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
32
Social presence
0
YouTube
0
Engagement
32
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