Podcast thumbnail for Badass Empires

Badass Empires

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by Rosie McCarthy

5.0(107 reviews)
72 episodes
Updated Daily
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Podcast Overview

Ready to unlock those 'holy shit' levels of fulfilment, freedom, and financial success? Let's build your Badass Empire together - one brutally honest conversation at a time. I'm Rosie, your no-nonsense business mentor who has scaled multiple online businesses to 7 figures, and I'm joined by my team member & co-host Jenny. Together, we're serving up the strategies, mindset shifts, and reality checks you need to turn your existing knowledge into a purposeful, profitable online personal-brand based business that out-earns your corporate salary and actually feels like YOU. If you play it right, the more impact you make, the more income you get to make. That’s why our mission is to help values-driven goal getters like you to fund your dream lifestyle and work from anywhere in the world thanks to the meaningful work you do in genuinely helping other people. Every episode we're answering YOUR burning questions about building online education & service-based business (think content, courses, coaching, consulting) and unlocking the power of social media strategy, content creation, pricing and sales psychology, personal branding, and all the messy stuff they don't teach you in business school. Get ready for full-noise, real-time education from behind the scenes of a simple, meaningful, profitable multi-million dollar business operation that actually makes a difference. From algorithm anxiety to launch strategies, from imposter syndrome to scaling struggles - we're tackling the real challenges that keep early-stage content creators & entrepreneurs up at night. No sugar-coating, no toxic positivity, just proven lessons from real-world experience, wrapped up in honest conversations about what it actually takes to build your empire on your terms. This podcast is for you if you’re… 🥱 Over the corporate grind: The 9–5 no longer fits. Every pointless meeting and toxic boss just confirms it’s time for something different. You’re done letting others decide your worth, workload, or impact. You’ve achieved a lot, but you’re craving more than what the status quo offers - more freedom, more money, more meaning. 🖤 Craving purpose: You’re empathetic, values-driven, and want your work to matter, to actually make a difference. You’re sick of having to ask permission to contribute more and make a bigger impact in this life. 🧠 Refusing mediocrity: You’re a high-achieving, heart-led perfectionist who is super hard on yourself and cares deeply. You’ve overcome so much, you deserve to do amazing things with all that talent and grit. 💡 Curious about working for yourself - whether that’s freelancing, consulting, coaching, or creating online courses. You want to build a simple, scalable, ethical business you love so you can make an incredible living while making an incredible difference. Submit your questions and become part of the show at @badassempires_ on Instagram or hello@badassempires.com

Language

🇺🇲

Publishing Since

1/16/2024

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Recent Episodes

Episode thumbnail for The Badass 2026 Business Vision

December 30, 2025

The Badass 2026 Business Vision

<p><span style="font-weight: 400;">My word for 2025 was "buffer."</span></p> <p><span style="font-weight: 400;">My reality? SURVIVAL.</span></p> <p>I spent six months averaging 20 hours a week. I was sick for four months straight. I moved house. Started a massive renovation. Went to France. Had 15 private clients on the go at any one time.</p> <p>And this business still did $750,000.</p> <p><span style="font-weight: 400;">But here's the thing: I spent the entire year working on everyone else's business but my own. My clients were thriving. My business? Just surviving.</span></p> <p><span style="font-weight: 400;">So 2025 needed to happen. It was the ultimate kick in the ass. The harsh lesson I needed to learn about what happens when you don't create buffer before life strikes.</span></p> <p><span style="font-weight: 400;">And now? I'm ready for 2026.</span></p> <p><span style="font-weight: 400;">In this episode, Jenny and I are pulling back the curtain on our entire business vision for the year ahead. Not just the revenue goals (though yes, we're talking about that too). But the feeling. The word. The projects that fall out of that vision.</span></p> <p><span style="font-weight: 400;">This is different from our usual format. This is us getting real about what it actually takes to scale, what it means to reach your full potential, and why we're going all in on content mastery across multiple platforms.</span></p> <p>&nbsp;</p> <p>This episode is essential listening if:</p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">You're setting your vision for 2026 and need a framework</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">You had a tough 2025 and you're ready to do things differently</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">You're wondering how to scale without adding complexity</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">You want to hear the real behind-the-scenes of what we're building</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">You need permission to focus on process goals, not just outputs</span></li> </ul> <p>&nbsp;</p> <p>We’re covering:</p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Why my word for 2025 was "buffer" but my reality was "survival"</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The lessons I learnt from working 20 hours a week and still doing $750K</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">My word for 2026 (and the framework I used to choose it)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Our big goal: 150 humans inside Empire Era (and why that matters)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How we're expanding to YouTube, LinkedIn, and keeping Instagram + podcast</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why I'm stripping out all complexity from the backend</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The turning point I'm waiting for (and why Q1 will still feel foundational)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to set process goals instead of obsessing over outputs</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why doing less but doing it really fucking well is the strategy</span></li> </ul> <p>Remember:<span style="font-weight: 400;"> There's a breakthrough right after the breakdown. 2025 might have been survival. 2026 is about reaching our full potential.</span></p> <p>&nbsp;</p> <p>How to Submit Your Questions:</p> <p>&nbsp;</p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Send us a DM on Instagram @badassempires_</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Email us at hello@badassempires.com</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Bonus points for voice notes - we'll use your actual voice on the podcast!</span></li> </ul> <p>&nbsp;</p> <p><span style="font-weight: 400;">--------------------</span></p> <p>LET’S CONNECT</p> <p><span style="font-weight: 400;">📷 </span><a href="https://www.instagram.com/badassempires_"><span style="font-weight: 400;">Find me on Instagram @badassempires_</span></a></p> <p><span style="font-weight: 400;">🌐 </span><a href="https://www.badassempires.com/"><span style="font-weight: 400;">Check out my website</span></a></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">--------------------</span></p> <p>SHARE THE LOVE</p> <p><span style="font-weight: 400;">💜 </span><a href="https://podcasts.apple.com/nz/podcast/badass-empires/id1725926740"><span style="font-weight: 400;">Leave a review on </span>Apple Podcasts</a></p> <p><span style="font-weight: 400;">💜 </span><a href="https://open.spotify.com/show/0CX277JDrfEdh7gopS2Tdb?si=fMEDlTanRtu14OcS6jn_4A&amp;nd=1&amp;dlsi=92aae66ed4fd488c"><span style="font-weight: 400;">Leave a rating or comment on </span>Spotify</a></p> <p><span style="font-weight: 400;">Email us a screenshot of your review to </span><a href="mailto:hello@badassempires.com">hello@badassempires.com</a><span style="font-weight: 400;"> and I will send you my 3 hour business training on how to find/refine your business niche (that isn’t available anywhere else!) to say thank you!</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">--------------------</span></p> <p>WORK WITH ME</p> <p><span style="font-weight: 400;">Baddies to the front! Learn more &amp; apply for Empire Era here:&nbsp;</span></p> <p><a href="https://www.badassempires.com/era"><span style="font-weight: 400;">https://www.badassempires.com/era</span></a></p>

Episode thumbnail for Monetising Your Expertise

December 23, 2025

Monetising Your Expertise

<p><span style="font-weight: 400;">I'm not special. I haven't done anything interesting.</span></p> <p>This is what Stephanie told me when I asked about her business ideas.</p> <p><span style="font-weight: 400;">And I'm calling bullshit.</span></p> <p><span style="font-weight: 400;">Because here's the truth: Every single person on this planet has monetisable expertise. Every. Single. Person.</span></p> <p><span style="font-weight: 400;">The problem isn't that you don't have skills. The problem is that you either can't see them (because they feel too easy or obvious to you), or you're drowning in so many options you can't choose.</span></p> <p><span style="font-weight: 400;">In this episode, Jenny and I are breaking down exactly how to identify your monetisable expertise, how to choose between multiple options, and why being "ordinary" is actually your biggest advantage.</span></p> <p><span style="font-weight: 400;">I'm sharing my own journey of choosing between French culture consulting, YouTube teaching, merch businesses, and career coaching—and the framework I used to finally decide.</span></p> <p><span style="font-weight: 400;">Plus, we're answering two questions that sit on opposite ends of the spectrum but have more in common than you'd think.</span></p> <p>&nbsp;</p> <p>This episode is essential listening if:</p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">You think you don't have any monetisable skills (you do)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">You're drowning in possibilities and can't choose a direction</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">You're discounting your expertise because it feels "too easy"</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">You think you need to be a world-leading expert to teach something</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">You're wondering if your "ordinary" life experiences could actually make you money</span></li> </ul> <p>&nbsp;</p> <p>We’re covering:</p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">The moment I had to choose between 7+ different business directions (and how I decided)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why "earned skills" are more monetisable than natural talents</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The School of Life exercise that reveals your hidden expertise</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to assess market demand without getting overwhelmed</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why being several steps ahead is enough (you don't need to be at the finish line)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The future-proofing question that saved me from building a business that would become obsolete</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Real examples: From dick pic photography to baby name consulting (yes, really)</span></li> </ul> <p>&nbsp;</p> <p>Plus, we’re answering two audience questions:</p> <p><span style="font-weight: 400;">Tami asks: "I'm digging into my superpowers and still have not reached my three niche options because I'm overwhelmed with possibilities. Do I need to decide now?"</span></p> <p><span style="font-weight: 400;">Stephanie asks: "I'm not special. I haven't done anything interesting. Does EVERYONE really have a business idea inside of them?"</span></p> <p>Remember: <span style="font-weight: 400;">What's easy for you is hard for someone else. That's your business.</span></p> <p>&nbsp;</p> <p>How to Submit Your Questions:</p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Send us a DM on Instagram @badassempires_</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Email us at hello@badassempires.com</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Bonus points for voice notes - we'll use your actual voice on the podcast!</span></li> </ul> <p>&nbsp;</p> <p><span style="font-weight: 400;">--------------------</span></p> <p>LET’S CONNECT</p> <p><span style="font-weight: 400;">📷 </span><a href="https://www.instagram.com/badassempires_"><span style="font-weight: 400;">Find me on Instagram @badassempires_</span></a></p> <p><span style="font-weight: 400;">🌐 </span><a href="https://www.badassempires.com/"><span style="font-weight: 400;">Check out my website</span></a></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">--------------------</span></p> <p>SHARE THE LOVE</p> <p><span style="font-weight: 400;">💜 </span><a href="https://podcasts.apple.com/nz/podcast/badass-empires/id1725926740"><span style="font-weight: 400;">Leave a review on </span>Apple Podcasts</a></p> <p><span style="font-weight: 400;">💜 </span><a href="https://open.spotify.com/show/0CX277JDrfEdh7gopS2Tdb?si=fMEDlTanRtu14OcS6jn_4A&amp;nd=1&amp;dlsi=92aae66ed4fd488c"><span style="font-weight: 400;">Leave a rating or comment on </span>Spotify</a></p> <p><span style="font-weight: 400;">Email us a screenshot of your review to </span><a href="mailto:hello@badassempires.com">hello@badassempires.com</a><span style="font-weight: 400;"> and I will send you my 3 hour business training on how to find/refine your business niche (that isn’t available anywhere else!) to say thank you!</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">--------------------</span></p> <p>WORK WITH ME</p> <p><span style="font-weight: 400;">Baddies to the front! Learn more &amp; apply for Empire Era here:&nbsp;</span></p> <p><a href="https://www.badassempires.com/era"><span style="font-weight: 400;">https://www.badassempires.com/era</span></a></p>

Episode thumbnail for How “Authentic” Do You Really Need to Be?

December 16, 2025

How “Authentic” Do You Really Need to Be?

<p><span style="font-weight: 400;">I spent $15,000 USD on a 12-week coaching experience with one goal: to become more authentic in my content.</span></p> <p><span style="font-weight: 400;">No materials. No curriculum. No frameworks. Just one conversation per week.</span></p> <p><span style="font-weight: 400;">And here's what I learned: We're all chasing this concept of "authenticity," and none of us actually know what it looks like.</span></p> <p><span style="font-weight: 400;">In this episode, Jenny and I are getting real about what authenticity actually means, why the word scares me, and how to show up as yourself without the pressure of being "authentic enough."</span></p> <p><span style="font-weight: 400;">I'm sharing my journey from corporate Rosie in Paris (polished, professional, hair and makeup done before filming) to the version of me you see today. The unravelling. The therapy. The late ADHD diagnosis. The constant question: Who the fuck am I, actually?</span></p> <p><span style="font-weight: 400;">And why that question might be too big to answer.</span></p> <p>&nbsp;</p> <p>This episode is essential listening if:</p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">You feel pressure to be "authentic" but don't know what that means</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">You're masking on different platforms (professional on LinkedIn, casual on Instagram)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">You feel awkward on camera and it's stopping you from connecting</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">You're trying to figure out which parts of yourself to share publicly</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">You think authenticity means getting personal (it doesn't)</span></li> </ul> <p>&nbsp;</p> <p>We’re covering:</p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Why the word "authenticity" is associated with pressure, guilt, and overthinking</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">My journey from corporate voice to finding my actual voice (it took years)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why "who am I?" is too big a question (and what to focus on instead)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The difference between authentic expression and manufactured authenticity</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to be yourself across different platforms without feeling fake</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why introversion isn't a weakness (it's your permission slip)</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The work you actually need to do to get out of your own head on camera</span></li> </ul> <p>Remember:<span style="font-weight: 400;"> Authenticity isn't a destination. It's getting closer every time you create.</span></p> <p>&nbsp;</p> <p>How to Submit Your Questions:</p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Send us a DM on Instagram @badassempires_</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Email us at hello@badassempires.com</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Bonus points for voice notes - we'll use your actual voice on the podcast!</span></li> </ul> <p>&nbsp;</p> <p><span style="font-weight: 400;">--------------------</span></p> <p>LET’S CONNECT</p> <p><span style="font-weight: 400;">📷 </span><a href="https://www.instagram.com/badassempires_"><span style="font-weight: 400;">Find me on Instagram @badassempires_</span></a></p> <p><span style="font-weight: 400;">🌐 </span><a href="https://www.badassempires.com/"><span style="font-weight: 400;">Check out my website</span></a></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">--------------------</span></p> <p>SHARE THE LOVE</p> <p><span style="font-weight: 400;">💜 </span><a href="https://podcasts.apple.com/nz/podcast/badass-empires/id1725926740"><span style="font-weight: 400;">Leave a review on </span>Apple Podcasts</a></p> <p><span style="font-weight: 400;">💜 </span><a href="https://open.spotify.com/show/0CX277JDrfEdh7gopS2Tdb?si=fMEDlTanRtu14OcS6jn_4A&amp;nd=1&amp;dlsi=92aae66ed4fd488c"><span style="font-weight: 400;">Leave a rating or comment on </span>Spotify</a></p> <p><span style="font-weight: 400;">Email us a screenshot of your review to </span><a href="mailto:hello@badassempires.com">hello@badassempires.com</a><span style="font-weight: 400;"> and I will send you my 3 hour business training on how to find/refine your business niche (that isn’t available anywhere else!) to say thank you!</span></p> <p>&nbsp;</p> <p><span style="font-weight: 400;">--------------------</span></p> <p>WORK WITH ME</p> <p><span style="font-weight: 400;">Baddies to the front! Learn more &amp; apply for Empire Era here:&nbsp;</span></p> <p><a href="https://www.badassempires.com/era"><span style="font-weight: 400;">https://www.badassempires.com/era</span></a></p>

72 total episodes available

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What is Badass Empires?

Ready to unlock those 'holy shit' levels of fulfilment, freedom, and financial success? Let's build your Badass Empire together - one brutally honest conversation at a time.

I'm Rosie, your no-nonsense business mentor who has scaled multiple online businesses to 7 figures, and I'm joined by my team member & co-host Jenny. Together, we're serving up the strategies, mindset shifts, and reality checks you need to turn your existing knowledge into a purposeful, profitable online personal-brand based business that out-earns your corporate salary and actually feels like YOU.

If you play it right, the more impact you make, the more income you get to make. That’s why our mission is to help values-driven goal getters like you to fund your dream lifestyle and work from anywhere in the world thanks to the meaningful work you do in genuinely helping other people.

Every episode we're answering YOUR burning questions about building online education & service-based business (think content, courses, coaching, consulting) and unlocking the power of social media strategy, content creation, pricing and sales psychology, personal branding, and all the messy stuff they don't teach you in business school. Get ready for full-noise, real-time education from behind the scenes of a simple, meaningful, profitable multi-million dollar business operation that actually makes a difference.

From algorithm anxiety to launch strategies, from imposter syndrome to scaling struggles - we're tackling the real challenges that keep early-stage content creators & entrepreneurs up at night. No sugar-coating, no toxic positivity, just proven lessons from real-world experience, wrapped up in honest conversations about what it actually takes to build your empire on your terms.

This podcast is for you if you’re…

🥱 Over the corporate grind: The 9–5 no longer fits. Every pointless meeting and toxic boss just confirms it’s time for something different. You’re done letting others decide your worth, workload, or impact. You’ve achieved a lot, but you’re craving more than what the status quo offers - more freedom, more money, more meaning.

🖤 Craving purpose: You’re empathetic, values-driven, and want your work to matter, to actually make a difference. You’re sick of having to ask permission to contribute more and make a bigger impact in this life.

🧠 Refusing mediocrity: You’re a high-achieving, heart-led perfectionist who is super hard on yourself and cares deeply. You’ve overcome so much, you deserve to do amazing things with all that talent and grit.

💡 Curious about working for yourself - whether that’s freelancing, consulting, coaching, or creating online courses. You want to build a simple, scalable, ethical business you love so you can make an incredible living while making an incredible difference.

Submit your questions and become part of the show at @badassempires_ on Instagram or hello@badassempires.com

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Information about guest appearances is not available.

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