Baltic Brand Talks

About Baltic Brand Talks

Regularly irregular podcast about all things creative and trending. Hosted by MAGIC & Wit Consulting, part of Baltic Brand ecosystem.

Publisher

Baltic Brand

Category

business

Language

en

Explicit

No

First episode

28 May 2024

Latest episode

1 Oct 2026

Latest episodes

37 episodes in the feed.

1. 

   1 Oct 2026

   #36. Michael Corcoran. Ex Head of Social of Ryanair, Founder of Social Consultancy Slice. Deep Dive.

   What happens when a brand stops playing it safe and starts roasting its own customers? In this live episode of Baltic Brand Talks, we sit down with Michael Corcoran, former Head of Social at Ryanair and Founder of social consultancy Slice. The man behind one of the most recognisable (and unapologetically cheeky) brand voices on social media, Michael helped Ryanair generate over 2 billion organic impressions in just 18 months. We dive into the method behind the madness: turning humour into a powerful brand asset, navigating management resistance, cultural differences, and balancing viral content with actual business objectives.

2. 

   23 Sept 2026

   #34. Gediminas Užkuraitis. CEO of Synthesis CG. Deep Dive.

   In this episode of Baltic Brand Talks, we sit down with Gediminas Užkuraitis, CEO and Co-Founder at Synthesis CG. We talk about how Synthesis grew into one of the largest strategic teams in the Baltics, working across strategy, data, design and communication, and how their work has shaped some of Lithuania’s most visible brands and transformations. We also dive into the newly launched Global Baltic Brand Index, what makes a Baltic brand truly global, and where the biggest opportunities for the region lie.

3. 

   18 Sept 2026

   #34. Līna Ivanova. Head of SEO & AEO at Scandiweb. Deep Dive.

   In this episode of Baltic Brand Talks, we sit down with Līna Ivanova, Head of SEO & AEO at Scandiweb, to talk about the future of brand visibility in the age of AI. We discuss how brands can show up in AI-generated answers, why AEO is becoming just as important as SEO, what’s changing in e-commerce, and how Scandiweb works with global brands. We also dive into the new Most Recommended Brands by AI ranking, created together with Baltic Brand Forum and Scandiweb, and explore one big question: when people ask AI what to buy or which brand to trust, is your brand part of the answer?

Who has been a guest on Baltic Brand Talks

Names identified in recent episode analyses. Showing up to five guests.

• Wael Jabi
• Rihards
• Andris
• Edvards
• Rory Sutherland

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

319,795

Score snapshot 15 Sept 2025

Spotify

5.0 / 5

11 ratings

Podcast Authority Score: 42 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

36

Social presence

0

YouTube

86

Engagement

32

Contact Baltic Brand Talks

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Baltic Brand Talks