This epispde was recorded on Jul 5th, 2026.
本期内容录制于2026年9月5日
适逢战平制斗15年，月初发布了一篇总结他从业历程的文章，今天以商业视角来分析他的成功模式。
This year marks Zhan Ping's fifteenth year of making pipes. Earlier this month, I published a piece looking back on his journey. Today, I'd like to look at his success from a business perspective.
Welcome to 「Half in the Pipe」and listen to the full content of this episode in XX minutes.
This episode is full of useful information.
| How do we define his success?
- Personal ability
- Domestic industry
- International influence
| How did he achieve it?
- Part-time: knowledge, methods, mindset, luck.
- Early full-time
- Full-time growth: social media, customer orders, domestic retailers and shows
| Zhan Ping’s business model
- Character and customer base
- Pipes
- Consumption scenarios
| Can his experience be replicated — and if so, how?
/// Podcaster
Jade Moqi, a branding consultant, specializes in observing luxury brands and niche markets as well as exploring consumer demands; brand consultant for P. ZHAN pipes.
万俟休，品牌营销工作者，专注高消费品牌以及小众市场观察和消费需求探索；战平烟斗P. ZHAN品牌顾问。
/// Timeline
00:00:13 手工烟斗制作领域，如何定义成功
00:04:19 战平的成功模式：制斗三个发展阶段
00:13:09 战平模式是否可复制
Enjoy the episode！
在小宇宙查看该单集文稿 (https://oia.xiaoyuzhoufm.com/player/6ac6ff9ae742e36efcbf8d1f?openTranscript=true&utm_source=rss&as=cHQ9MTIyNjE5MjQ3JmN0PXJzcyZtdD04&autoOpen=false)
28 Aug 2026
短评 | 2026上海烟斗展三项改进措施&如何爱手工烟斗行业？？
This epispde was recorded on August 17th, 2026.
本期内容录制于2026年8月17日
Welcome to「Half in the Pipe」and listen to the full content of this episode in 5 minutes.
This episode is full of useful information.
/// Podcaster
Jade Moqi, a branding consultant, specializes in observing luxury brands and niche markets as well as exploring consumer demands; brand consultant for P. ZHAN pipes.
万俟休，品牌营销工作者，专注高消费品牌以及小众市场观察和消费需求探索；战平烟斗P. ZHAN品牌顾问。
/// Timeline
00:02 2026上海烟斗展三项改进措施
02:09 如何爱手工烟斗行业？
Enjoy the episode！
在小宇宙查看该单集文稿 (https://oia.xiaoyuzhoufm.com/player/6a8335cf8156bf336219d632?openTranscript=true&utm_source=rss&as=cHQ9MTIyNjE5MjQ3JmN0PXJzcyZtdD04&autoOpen=false)
31 Jul 2026
手工烟斗“带出去”与“引进来”——2026战评中国烟斗明日之星管中窥豹
This episode was recorded on June 16th, 2026.
本期内容录制于2026年6月16日。
///Show notes
Welcome to「Half in the Pipe」and listen to the full content of this episode in 12 minutes.
This episode is full of useful information.
/// Podcaster
Jade Moqi, a branding consultant, specializes in observing luxury brands and niche markets as well as exploring consumer demands; brand consultant for P. ZHAN pipes.
万俟休，品牌营销工作者，专注高消费品牌以及小众市场观察和消费需求探索；战平烟斗P. ZHAN品牌顾问。
///Timeline
00:00 本次活动简介
01:20 介绍中国烟斗师程亮和作品
02:14 介绍中国烟斗师罗旭和作品
02:45 介绍中国烟斗师丁亮和作品
04:41 介绍中国烟斗师王智超和作品
05:52 “2026战‘评’中国烟斗明日之星”活动情况
07:39 手工烟斗行业中外交流之困境
09:20 中国手工烟斗市场增量的来源和国际交流的必要性
Enjoy the episode！
在小宇宙查看该单集文稿 (https://oia.xiaoyuzhoufm.com/player/6a5b35cd6356eb2d9be48596?openTranscript=true&utm_source=rss&as=cHQ9MTIyNjE5MjQ3JmN0PXJzcyZtdD04&autoOpen=false)
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