Banking on Digital Growth

About Banking on Digital Growth

If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Publisher

Derik Krauss

Category

business

Language

en

Explicit

No

First episode

12 Feb 2020

Latest episode

28 Sept 2026

Latest episodes

120 of 487 episodes have a transcript.

1. 

   28 Sept 2026TRANSCRIPT

   Why we're removing AI from our app (and putting our app in AI instead)

   Host Ryan Harmon and Co-founder [Host Name] explore MetriFi's strategic shift from embedding AI in apps to integrating apps within AI, revealing AI as a new operating system for work.

2. 

   16 Jul 2026

   Why measurement is the key to (deposit) growth

   Host Derik, founder of Diane Money Bill Bloom, discusses how measuring financial habits drives deposit growth by transforming consumers into better savers.

3. 

   6 Jul 2026

   The credit union membership crisis no one wants to talk about

   Host Derik and Mike Lawson of CU Broadcast discuss credit unions' urgent need to attract younger members by embracing digital experiences and innovative strategies.

Inside a recent episode

Why we're removing AI from our app (and putting our app in AI instead)

Published 28 Sept 2026 · Transcript excerpt

[…] But for GEO, it's 27 for GEO. CRO has 25, and then there's 37 for GEO. various other spread across, um, the login layer, team management layer, um, all of that. So yeah, from 27 UIs that a client would otherwise like learn or stumble through now, I hope it stays one. It could maybe stay one. That's crazy. And that, that means, you know, there's, there's almost, 30 times less user interface for a human to have to learn and interact with. And it means, like you were saying, that user interface can be really focused on doing that one job really well. The other thing that it does, the other side effect is we have found that it is so much faster and efficient to build tools into a connector into the MCP server versus building everything as a user interface, like figuring out, well, does the button, you know, should put the button here and, you know, how are we going to build the navigation? […]

Who has been a guest on Banking on Digital Growth

Names identified in recent episode analyses. Showing up to five guests.

• Bill Bloom
• Mike Lawson
• Melanie Draheim
• Kelly Hellickson
• Jeffrey Kendall

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

128,727

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

28 ratings

Spotify

5.0 / 5

3 ratings

Podcast Authority Score: 83 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

100

Social presence

0

YouTube

82

Engagement

85

Contact Banking on Digital Growth

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Banking on Digital Growth