Mareketing and business strategies for small business success. We share the finest of details on the tried and tested marketing strategies to generate more customers. We also interveiw successful business owners about their approach. Enjoy the show!
S16 E07: How Small Businesses Use Record-Breaking to Stand Out and Get Publicity with Helen Taylor
Host Kevin interviews Helen Taylor, co-founder of the Australian Book of Records, about using world record attempts as a powerful marketing strategy for small businesses.
26 Feb 2026
S16 EPISODE 06: Making Emotions Measurable: InTruth, Emotion AI & Emotional Health with Nicole Gibson
Host Kevin explores the future of emotional intelligence with Nicole Gibson, founder of InTruth, as they discuss making emotions measurable through Emotion AI.
22 Feb 2026
S16 EPISODE 05: Elite Business Performance: Mindset, Pressure & the Boomerang Effect with Johnny Novak
In this episode, Kevin is joined by Johnny Novak to explore mindset, elite performance, and how to consistently bring your best self in business and high-pressure moments.
Key highlights
✅ The Boomerang Effect: a practical system to close the gap between knowing and doing.
✅ How words, thoughts, emotions, and beliefs shape consistent performance.
✅ The Pre-Shot Routine for pressure situations: analyse, decide, then execute with clarity.
✅ “Flush it to flush it”: simple reset tools using breath, body, and affirmations.
✅ Why consistency beats complexity when building elite performance.
✅ Using movement and presence to build resilience and momentum.
A grounded reminder that elite performance isn’t about intensity—it’s about presence, discipline, and applying simple principles consistently when it matters most.
Connect with Johnny Novak through any of these links on Linktree (https://linktr.ee/johnnovakboomerangeffect?fbclid=IwY2xjawQHuDVleHRuA2FlbQIxMABicmlkETJMR2F1SmdSbFlRWDA3VHB6c3J0YwZhcHBfaWQQMjIyMDM5MTc4ODIwMDg5MgABHpvn4T2aDNAtoxv4sWNgiFnYvL6kPOFk4E6aONuB6cspVl0Kf3fGKvEg7ZRa_aem_j-sm5UhCK2u4JJviEzppGQ)
Happy listening!
To discover more marketing strategies, make sure you join us at the next Marketing Ecosystem™ workshop to map out your one-page marketing plan. Here’s the link to register (no cost!): http://basicbananas.com/virtualsummit (http://basicbananas.com/virtualsummit?utm_source=chatgpt.com)
Or apply to join the popular Clever Bunch program to accelerate your business growth: https://www.basicbananas.com/cleverbunch (https://www.basicbananas.com/cleverbunch?utm_source=chatgpt.com)
Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team
The post S16 EPISODE 05: Elite Business Performance: Mindset, Pressure & the Boomerang Effect with Johnny Novak (https://basicbananas.com/s16-episode-05-elite-business-performance-mindset-pressure-the-boomerang-effect-with-johnny-novak/) first appeared on Basic Bananas (https://basicbananas.com).
Who has been a guest on Basic Bananas Radio
Names identified in recent episode analyses. Showing up to five guests.
Helen Taylor
Nicole Gibson
Derrick Tai
Sammi Jaeger
David Anderson
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
504,887
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
7 ratings
Spotify
5.0 / 5
12 ratings
Podcast Authority Score: 57 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
43
Social presence
0
YouTube
86
Engagement
92
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