BBNmixtape

About BBNmixtape

Cutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.

Publisher

BBN

Category

business · business · technology

Language

en

Explicit

No

First episode

10 Sept 2021

Latest episode

17 Nov 2025

Latest episodes

2 of 47 episodes have a transcript.

1. 

   17 Nov 2025TRANSCRIPT

   Work-Life Balance for Young Professionals

   Join Annette, from BBN and Katie Youngblood, from Luxid Group in this latest mixtape episode. We delve into the unique challenges Gen Z professionals face as they navigate the modern workforce. From maintaining personal value amidst rapid changes to adapting to new technologies and work environments, this discussion offers insights into how young professionals can thrive. We explore strategies for achieving work-life balance, the importance of continuous learning, and the role of AI as a tool...

2. 

   29 Oct 2025TRANSCRIPT

   Long-term versus short-term: Richard (True) and Raluca (STOICA) debate which marketing strategy is better for growth

   In this dynamic debate episode, Richard Parsons, Founding Partner at True Agency in London, goes head-to-head with Raluca Apostol, Demand Gen Expert at STOICA, to tackle one of B2B marketing's most persistent tensions: should you focus on short-term demand generation or long-term brand building? Raluca makes the case for short-term tactics, arguing for speed, measurability, and immediate ROI that keeps budgets flowing and managers happy. Richard counters with evidence that brand b...

3. 

   25 Aug 2025

   Trail-makers: wob's 38-Year Journey with BBN International, with Carola Hecker

   Welcome to our Trail-makers series - special episodes celebrating the incredible agencies that have shaped BBN's rich history. These episodes honor those relationships and reflect on how they've evolved over the years and benefited from being part of BBN, as we build towards BBN's 40th anniversary celebration in 2027. Today we celebrate wob and their remarkable 38-year partnership with BBN - the longest partnership we have, beginning in 1987 the same year BBN was founded as one of our foundin...

Inside a recent episode

Work-Life Balance for Young Professionals

Published 17 Nov 2025 · Transcript excerpt

[…] And something that I feel like I didn't really have a whole lot of time in college just for, you know, something like pleasurable like reading. Yeah, yeah, they're all textbooks. So that is something, you know, that I really enjoyed to do. I love, you know, exploring outside of the work day, just in my own city here in Dayton. I enjoy doing that. I don't wait. I try not to wait for the weekend in order to do fun things. I try to do some stuff outside of the 9 to 5 during the week day. And I found that kind of gives me that balance that I'm looking for. I'm going to devote some time towards work today. […]

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

2 ratings

Spotify

5.0 / 5

2 ratings

Podcast Authority Score: 25 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

24

Social presence

0

YouTube

0

Engagement

68

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.