A podcast series where I'll connect with Trailblazers from the Salesforce CRM ecosystem to inspire those wanting to seek a new career path or those wanting to firm up their current career plans and become a expert in their field @CRMTom92
In this episode of the Be More Podcast, Tom Bassett interviews Lilith Van Biesen, a Principal Architect Evangelist at Salesforce. They explore the multifaceted role of an architect within the Salesforce ecosystem, discussing the importance of communication, collaboration, and the various types of architects. Lilith shares her journey, insights on aspiring architects, and the skills necessary for success in this role. The conversation emphasizes the need for architects to balance technical expertise with business understanding and the value of community support.
5 Nov 2025
Be More Product Designer with Philip Pan
In this episode of the Be More Podcast, host Tom Bassett chats with Philip Pan, Senior Product Designer at Salesforce Commerce Cloud, whose path to design began in a surprising place — the courtroom. Once a practicing attorney, Philip shares how the 2008 Financial Crisis prompted a bold career pivot toward something that brought him joy at a task level: making things. Now, with over a decade in software design and five years shaping user experiences at Salesforce, Philip reflects on how design blends creativity, empathy, and structure to build meaningful products that serve both business goals and human needs.
Together, Tom and Philip unpack what it means to Be More Product Designer — exploring the role’s close collaboration with product managers, engineers, and content teams; the humility and long-view thinking it requires; and the evolving landscape of tools, AI, and accessibility. Philip offers candid advice for those starting out: focus on people, learn from those you admire, and remember that success should never come at the expense of kindness. This episode reminds us that great design isn’t just about pixels — it’s about purpose, persistence, and empowering others to do good work.
19 Aug 2025
Be More Africa Ohana with Jennifer Ndlovu
In this episode of Be More Podcast, I sit down with Jennifer Ndlovu — a passionate community leader — to explore what it means to Be More Africa Ohana. As the founder of the African Women in Salesforce community and a Trailblazer Community Leader in Zimbabwe, Jennifer shares her unique perspective on uniting, uplifting, and mentoring across the African continent and beyond. From blazing trails in tech to raising three sons and championing the boy child, she offers a deeply personal and powerful view of leadership, inclusion, and impact in the Salesforce ecosystem.
Jennifer dives into how the Africa Ohana role connects with Admins, Consultants, and Community Leaders, explaining how it’s often embedded in multiple roles driven by heart and purpose. Listeners will gain insights into the essential attributes needed to foster unity and belonging, the advice she would give to others stepping into this mission, and what she wishes more people understood about the power of regional identity and representation. Tune in to hear how Jennifer’s work is reshaping the Salesforce landscape in Africa and discover how you can be part of the Ohana too.
Who has been a guest on Be More with Tom Bassett
Names identified in recent episode analyses. Showing up to five guests.
Bradley Rice
Tristan Lombard
Will Turner
Ed Gray
Nicolas Vuillamy
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
229,040
Score snapshot 15 Sept 2025
Spotify
5.0 / 5
8 ratings
Podcast Authority Score: 76 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
90
Social presence
0
YouTube
86
Engagement
68
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