Be-Picked

About Be-Picked

Be-Picked: How to Get Recommended by AI Your next client may be asking ChatGPT who to hire. Will AI recommend you or your competitors? The way people find businesses and professionals is changing. Instead of searching through websites and advertisements, potential clients are asking ChatGPT, Google Gemini, Perplexity, and other AI platforms who they should trust, hire, and do business with. And AI is making recommendations. The question is whether you're one of them. Welcome to Be-Picked, the podcast that helps business owners and professionals get found, build credibility, and become the trusted choice in an AI-driven world. Discover why AI recommends certain businesses over others, how AI search differs from traditional SEO, and what you can do to improve your visibility, authority, and trustworthiness. Each episode explores practical strategies, emerging trends, and the psychology behind why people choose one professional over another. Because being good at what you do isn't enough if potential clients never discover you. Stop chasing clients. Become the business clients are looking for. Be-Picked. Get Found. Get Chosen. Your Host Andrew Colsky, JD, LPC is a licensed attorney and mental health clinician and the founder of Be-Picked. He built the Credibility Generator™, software that helps attorneys and professional service providers create their own credibility content, and he teaches the approach through consulting and the AIthority Bootcamp. His books, Left of Trust and The AIthority Quotient, are available HERE (https://www.be-picked.com/books). Be-Picked is not a marketing agency. It does not buy ads or produce marketing for you. Learn more at be-picked.com (http://be-picked.com).

Publisher

Andrew Colsky, JD, LPC

Category

business · technology

Language

en

Explicit

No

First episode

27 Dec 2025

Latest episode

26 Oct 2026

Latest episodes

1 of 43 episodes have a transcript.

1. 

   26 Oct 2026

   How Lawyers Become Easier for AI to Recommend

   Free for attorneys: the first chapter of Left of Trust, on why excellent lawyers get overlooked and what to do about it. Get it here: https://www.leftoftrust.com (https://www.leftoftrust.com) In this episode, Andrew Colsky talks with Lorraine Ball about how attorneys and law firms can turn client reviews, testimonials, FAQs, and real customer questions into content that builds trust and improves online visibility. Instead of constantly searching for new content ideas, lawyers can use the questions and feedback they already receive to create useful marketing assets that support SEO, local search, and client acquisition. What You’ll Learn: How to turn client feedback into authentic reviews and testimonials Why client questions can become valuable blog posts and FAQ content How Google Business Profile can improve local visibility and generate calls Why user-generated content can be especially powerful for professional services How attorneys can use testimonials while maintaining professionalism How to create a repeatable content system without constantly creating from scratch Why answering real client questions can strengthen your SEO and AI search visibility How to choose the right platforms for your law firm's audience Andrew and Lorraine also discuss practical ways attorneys can keep their content fresh by focusing on what clients are already asking and saying. If you're looking for law firm marketing, attorney marketing, local SEO for lawyers, Google Business Profile strategies, law firm content marketing, reviews, testimonials, or user-generated content, this episode provides practical strategies for building credibility and attracting better-fit clients. Chapters 00:00 Understanding User-Generated Content 07:20 Turning Customer Questions into Content 19:36 Utilizing Google My Business for Reviews More from Be-Picked: Free chapter of Left of Trust: https://www.leftoftrust.com (https://www.leftoftrust.com) Take the free Credibility Assessment: https://www.credibilitygenerator.com (https://www.credibilitygenerator.com) Get the book: https://www.leftoftrust.com (https://www.leftoftrust.com) Work with Andrew, or book him to speak: https://www.andrewcolsky.com (https://www.andrewcolsky.com) #lawyers #attorneys #lawfirm #legalmarketing #lawpractice #AIsearch

2. 

   23 Oct 2026

   AI Search: Could Your Content Shortcut Be Making You Harder to Find?

   You’re using AI to create more content in less time. But could that shortcut be making your business harder to find? For lawyers, solo practitioners, and professional service providers, publishing more does not automatically give prospective clients a reason to choose you. If your content sounds like everyone else’s, what makes your expertise stand out? Andrew Colsky joins John Sammon, CEO of Sixth City Marketing, to explore where AI helps with content and where relying on it too heavily can leave your business blending into the crowd. John shares changes his agency made to its own website, including refocusing content around its expertise and reviewing older posts. They also discuss using short interviews to capture the experience, answers, and stories generic content can miss. You’ll hear: • Why your unique voice matters in AI SEO. • How to review content that drifts away from your services. • Why useful videos don’t need studio-level perfection. • How a website and broader online presence work together. • Why tracking inquiries and sales matters more than publishing alone. Before you automate another batch of content, consider what it reveals about your business that a competitor couldn’t say. More from Be-Picked: Are you positioned to get recommended by AI? Get your free AIthority Quotient report at: https://www.getyouraq.com (https://www.getyouraq.com/) Get our books: The AIthority Quotient and Left of Trust at https://www.be-picked.com/books (https://www.be-picked.com/books) Work with Andrew, or book him to speak: https://www.andrewcolsky.com (https://www.andrewcolsky.com/) #lawyers #attorneys #lawfirm #legalmarketing #lawpractice #AIsearch

3. 

   19 Oct 2026

   AI Search for Lawyers: The Trust Signals That Matter

   Free for attorneys: the first chapter of Left of Trust, on why excellent lawyers get overlooked and what to do about it. Get it here: https://www.leftoftrust.com (https://www.leftoftrust.com) In this episode, Andrew Colsky explores how lawyers and law firms can adapt to AI search, niche positioning, and strategic content to become more visible and more relevant to the clients they want to attract. As AI-driven search changes how people discover legal services, generic content and broad positioning are becoming less effective. The firms that stand out are the ones that clearly demonstrate expertise, relevance, and an understanding of specific client problems. What You’ll Learn: • Why generic AI-generated content can make law firms less distinctive • How attorneys can use AI while maintaining expertise and credibility • Why useful, problem-solving legal content matters in AI search • How niche positioning can strengthen attorney visibility • How to create content around the questions real clients are asking • Why specificity can help law firms stand out from competitors • How attorneys can prepare for the changing search landscape • What law firms should focus on now to build long-term online authority If you're a lawyer or law firm leader looking for AI marketing for attorneys, law firm SEO, AI search visibility, legal content marketing, attorney marketing, or better client acquisition strategies, this episode offers practical ideas for adapting to the next generation of search. Chapters 00:00 The Journey into AI 05:26 AI and Content Creation 11:24 AI Implementation Challenges 16:49 AI and Business Differentiation 23:15 The Future of Professional Services More from Be-Picked: Free chapter of Left of Trust: https://www.leftoftrust.com (https://www.leftoftrust.com) Take the free Credibility Assessment: https://www.credibilitygenerator.com (https://www.credibilitygenerator.com) Get the book: https://www.leftoftrust.com (https://www.leftoftrust.com) Work with Andrew, or book him to speak: https://www.andrewcolsky.com (https://www.andrewcolsky.com) #lawyers #attorneys #lawfirm #legalmarketing #lawpractice #AIsearch

Inside a recent episode

How to Build a Successful Service Business: Sales Strategies for Solopreneurs

Published 16 Mar 2026 · Transcript excerpt

[…] That is not what I'm talking about. What the casino has over anybody who's in it is leverage. And so we're looking for the same thing. In and of itself, leverage isn't positive or negative. It's just a tool. How I gain leverage to be able to get picked is by... First and foremost, the number one skill I use to be picked is listening. Which seems antithetical to selling. When people hear the word selling, they think it's a pushing action or a putting forward action or a talking a lot action. And I find that the most critical skill when you're looking to be picked is the listening skill. Because then you're actually hearing what the person in front of you wants with the actual context of your potential client. […]

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