Wo Product Strategy auf Go To Market trifft - Willkommen, liebe Zuhörerinnen und Zuhörer, zu Beards, Boards and Business, dem Podcast, der sich ganz den Aspekten Sales und Product Strategy für Startups und Go To Market Teams widmet. <br/><br/><a href="https://beardsboardsbusiness.substack.com?utm_medium=podcast">beardsboardsbusiness.substack.com</a>
Beards, Boards & Business Podcast
Claim This Podcastby Roland Bätz und Hans-Jörg Roser
12 episodes
Updated Bi-weekly
Accepts GuestsHas SponsorsLocation 🇩🇪
Podcast Overview
Wo Product Strategy auf Go To Market trifft - Willkommen, liebe Zuhörerinnen und Zuhörer, zu Beards, Boards and Business, dem Podcast, der sich ganz den Aspekten Sales und Product Strategy für Startups und Go To Market Teams widmet. <br/><br/><a href="https://beardsboardsbusiness.substack.com?utm_medium=podcast">beardsboardsbusiness.substack.com</a>
Language
🇩🇪
Publishing Since
5/10/2024
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Recent Episodes
February 26, 2025
#12 | Segmentation, Positioning & Messaging
<p>Willkommen zur neuen Episode von Beards, Boards & Business! In dieser Folge tauchen Hans-Jörg und Roland tief in die Themen Segmentierung, Positionierung und Messaging ein. Wir sprechen darüber, warum Segmentierung essenziell für ein erfolgreiches Go-to-Market ist, welche typischen Fehler dabei passieren und wie man sich strategisch optimal positioniert.</p><p>Außerdem starten wir mit einer Bart-Stilkunde und klären auf, was es mit dem Henry Quatre, dem Chinstrap und Lemmy Kilmisters legendärem Bart auf sich hat.</p><p><strong>Links & Ressourcen:</strong></p><p>* Buch-Tipp: Crossing the Chasm von Geoffrey Moore</p><p>* Tools für Marktsegmentierung: LinkedIn Sales Navigator, Google Analytics, HubSpot und natürlich ein beliebiges Deep Research Model.</p><p>* Hier die Übersicht der <a target="_blank" href="https://www.barbershop-finder.com/barttypen/">Bartstile</a>.</p><p>* Lemmy Kilmisters Bart heißt übrigens <strong>Friendly Mutton Chops</strong>.</p><p><strong>Inhalt dieser Folge:</strong></p><p>* 00:04:16 Warum Segmentierung essenziell ist</p><p>* 00:05:06 Die Bedeutung von Beachhead Markets und die ersten Kunden</p><p>* 00:07:00 Segmentierung in verschiedenen Unternehmensphasen</p><p>* 00:10:11 Verschiedene Dimensionen der Segmentierung: Branchen, Unternehmensgröße, Adoptionsfähigkeit</p><p>* 00:13:33 Wie man Segmente greifbar macht: Personas, Use Cases und Messaging</p><p>* 00:15:41 Warum Testen von Segmenten so wichtig ist</p><p>* 00:16:57 Die verschiedenen Kundentypen: Rabbits, Deers & Elephants</p><p>* 00:18:26 Der Zusammenhang zwischen Segmentierung und Pricing-Modellen</p><p>* 00:22:01 Interne Positionierung in Bestandsunternehmen</p><p>* 00:24:26 Fazit: Die Kernpunkte einer erfolgreichen Segmentierung</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://beardsboardsbusiness.substack.com?utm_medium=podcast&utm_campaign=CTA_1">beardsboardsbusiness.substack.com</a>
January 19, 2025
#11 | Patrick Burkert (Campus Founders)
<p>Patrick Burkert ist unser Gast in der 11. Folge von Beards, Boards & Business. Von erfolgreicher Startup-Gründung und Startup-Fails bis zu den Campus Founders in Heilbronn erzählt uns Patrick vom Wandel der Ökosysteme, seinem Tatendrang und worauf es bei Startups ankommt, wenn es um die iterative Entwicklung des Produkts und den Go To Market mit erfolgreichem Sales geht.</p><p>Unser Gast</p><p>Infos zu Patrick findet man via Google, aber natürlich auch auf seinem <a target="_blank" href="https://www.linkedin.com/in/patrickburkert">LinkedIn-Profil</a>.</p><p>Hier auch die Seite der <a target="_blank" href="https://campusfounders.de/de/">Campus Founders</a> in Heilbronn.</p><p>Timeline</p><p><strong>00:01:27–00:12:16</strong> – <strong>Patricks Werdegang: Ausbildung, erste Startups, Scheitern & Erfolge</strong><strong>00:12:17–00:17:10</strong> – <strong>Zweites Startup: Go-PopUp & Expansion</strong> (Leerstand-Management, internationaler Markteintritt)<strong>00:17:11–00:21:50</strong> – <strong>Exit, neue Projekte & Rückkehr nach Heilbronn</strong> (Venture Building, Startup-Investments)<strong>00:21:51–00:27:00</strong> – <strong>Campus Founders: Mission, Programme & Startup-Förderung</strong><strong>00:27:01–00:32:45</strong> – <strong>SLUSH’D Heilbronn & internationales Startup-Ökosystem</strong><strong>00:32:46–00:42:00</strong> – <strong>Warum scheitern Startups? Product-Market-Fit, Sales-Fehler & Team-Probleme</strong><strong>00:42:01–00:57:00</strong> – <strong>Erfolgreiche Go-To-Market-Strategien & Sales-Tipps für Startups</strong></p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://beardsboardsbusiness.substack.com?utm_medium=podcast&utm_campaign=CTA_1">beardsboardsbusiness.substack.com</a>
December 19, 2024
#10 | Sandra Jörg (Blackpin) 2/2
Blackpin founder Sandra Jörg shares insights on innovation, team culture, and effective sales strategies, revealing how unexpected breakthroughs emerge and the importance of embracing failure as a learning opportunity.
12 total episodes available
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This podcast updates bi-weekly.
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