What happens when Dubai’s women drop the filters? Beauty The Burj is like one big Dubai sleepover, bringing together women who live and thrive in the UAE to talk about wellness, self-improvement, and the realities of life in one of the world’s most dynamic cities.
The Truth About Influencer Marketing: Jyotsna Sunil on PR, Paid Deals & Getting Blacklisted
What really happens behind the scenes of influencer marketing? In this episode of Beauty & The Burj, Shereen Ahmed sits down with Jyotsna Sunil, co-founder of Not An Agency, content creator and PR powerhouse, for an unfiltered conversation about the creator industry in the GCC. From what actually gets an influencer noticed by brands and how creators can land paid campaigns, to PR etiquette, negotiating rates, getting blacklisted and why professionalism matters more than you might think, Jyotsna shares lessons from both sides of the industry. She also opens up about her journey from studying law to building a career in PR, modelling, content creation and eventually launching an agency of her own.
21 Sept 2026
From Diamonds To A Global Brand: Ashna Mehta On Building Bag Bijoux
What happens when you grow up surrounded by diamonds — and decide to do something completely different with them? 💎On this episode of Beauty & The Burj, Shereen Ahmed sits down with Dubai-based jewellery designer Ashna Mehta to talk about growing up within a 60-year family diamond legacy, becoming a third-generation diamantaire and building her own identity within the industry.Ashna shares the story behind Bag Bijoux, the diamond bag jewellery concept that began with pieces she created for herself and her sister before evolving into a global luxury business.From going viral at the Ambani wedding to creating bespoke pieces for some of the world’s biggest names, we get into entrepreneurship, family legacy, luxury, celebrity clients and what it takes to turn an unconventional idea into an international brand.Watch the full episode on This.Is.Dubai.Official’s YouTube channel under Beauty & The Burj.#BeautyAndTheBurj #AshnaMehta #BagBijoux #DubaiFashion #FineJewellery
7 Sept 2026
More Than Hair: Simona Bitar On Building FRQNCY, Beauty & Starting Over In Dubai
What happens when a career in hair becomes something much bigger?On this episode of Beauty & The Burj, Shereen Ahmed sits down with Dubai hairstylist and FRQNCY co-founder Simona Bitar to talk about more than two decades in the beauty industry, building a career across Helsinki, Los Angeles, New York and Dubai, and creating a salon that approaches beauty differently.Simona opens up about the journey behind FRQNCY, her holistic philosophy around hair, becoming a business owner and leader, working with major names and brands, and why a salon chair can sometimes become a space for much more than a haircut.Watch the full episode on This.Is.Dubai.Official’s YouTube channel under Beauty & The Burj.#BeautyAndTheBurj #SimonaBitar #DubaiBeauty #DubaiPodcast #FRQNCY
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