Welcome to "Beauty Beneath" — your insider's guide to revolutionizing your beauty brand.
Are you ready to elevate your business? This podcast is your secret weapon for unlocking the power of high-quality, private-label skincare with easy, effective solutions. Each episode dives into cutting-edge formulations, industry trends, and insider strategies that will transform your product vision into a thriving reality. Join us as we reveal the secrets to building a best-in-class beauty brand that stands out in a crowded market.
Tune in to Beauty Beneath, where we help turn your beauty business vision into a stunning reality!
Building a standout spa brand isn’t just about offering great products—it’s about strategic decisions that set you apart. In this episode, we’re diving into the essential elements that can turn your spa’s vision into a thriving, irresistible beauty brand.
From market research and competitor analysis to defining your unique brand identity, we’re breaking down the steps that successful beauty entrepreneurs take to build a brand that attracts loyal customers.
Key Discussion Points:
The biggest mistakes spa owners make when researching the market
How to analyze competitors and price your products strategically
The power of a compelling ‘why’...and how top beauty brands do it right
Defining your brand identity to stand out in a crowded industry
The best ways to communicate your brand voice through marketingWhether you’re launching your first beauty line or refining an existing brand, this episode is packed with insights to help you position your spa business for long-term success.
Follow us for more expert beauty branding insights:
https://www.linkedin.com/company/spadesoleil/?viewAsMember=true
https://www.tiktok.com/@beautybeneathpodcast?lang=en
https://www.instagram.com/beautybeneathpodcast/
https://www.facebook.com/profile.php?id=61566553377738
27 Mar 2025
2025 Skincare Trends Worth Trying
Skincare is evolving fast, and 2025 is bringing some of the biggest shifts we’ve seen in years. From unexpected ingredient trends to simplified routines, consumers are rethinking what really works. In this episode, we break down the skincare movements that are rising, the ones fading away, and what brand owners need to know to stay ahead.
We explore the science behind emerging ingredients, the decline of overhyped products, and the minimalist approach reshaping beauty. Whether you ' re a skincare enthusiast or a beauty entrepreneur, this conversation will change the way you look at your routine.
Key Discussion Points:
The surprising skincare ingredients gaining traction in 2025
Why some of the most hyped products are being replaced
The rise of “skin minimalism” and what it means for brands
The science behind effective skincare vs. marketing gimmicks
Trends on their way out and what consumers are moving toward
17 Mar 2025
What Does the Future Hold for Skincare?
Skincare is evolving faster than ever. From AI analysis to biotech ingredients and hyper-personalized routines, we are redefining beauty. But are these innovations game-changers or just clever marketing?
In this episode, we sit down with Mackenzie Jorns, co-founder of Protea, whose personal health journey led her to revolutionize how we approach skincare.
We’ll uncover:
Future or Flop? We put the latest skincare trends to the test
Why high-tech skincare is getting pricier (and is it worth it)?
The esthetician’s role in a tech-driven beauty industry
How AI can empower beauty pros rather than replace them
3 Mar 2025
Normal, Oily, Dry, Solved: Your Skin Type Blueprint for Profits
One-size-fits-all products are officially a thing of the past. Now, over-personalization is the key to building a successful beauty brand. Why? In this episode, Andrea dives deep into the world of skin types, revealing why understanding your clients' unique needs is the key to building trust, boosting sales, and setting your beauty business apart.
From normal to sensitive, we're breaking down the five main skin types and sharing expert tips on product selection that will revolutionize your approach to skincare.
You'll discover:
The hidden dangers of one-size-fits-all skincare solutions
How to match products to each skin type for optimal results
Common skincare mistakes that could be sabotaging your clients' progress
Strategies for leveraging skin type knowledge in your marketing and education efforts
Whether you're an esthetician, spa owner, or beauty brand entrepreneur, this episode is packed with actionable insights to help you elevate your expertise and grow your business. Listen now and start leveraging the in-depth knowledge that will boost your business.
25 Feb 2025
Your Competitors Are Using This Tech — Why Aren’t You?
Technology is transforming the beauty and wellness industry, but are you keeping up? In this episode of Beauty Beneath, host Andrea sits down with Lauren Cox, Director of Experience at Pomp Beauty, to explore how innovative tech solutions are helping spas, estheticians, and beauty brands streamline operations, boost sales, and enhance customer experiences.
From AI-powered skincare consultations to automation tools that reduce no-shows, we’ll uncover the digital strategies that successful beauty professionals are using to stay ahead.
We’ll also cover:
The rise of digital-first beauty experiences
AI and data-driven personalization for skincare and services
Must-have tools for spa owners to scale and automate
Emerging trends shaping the future of beauty tech If you’re a beauty professional looking to grow, innovate, and work smarter, this episode is for you.
Listen now and start leveraging the technology that’s revolutionizing the industry.
18 Feb 2025
What Beauty Leaders Know That You Don’t
True beauty in branding goes beyond aesthetics—it’s all about authenticity.
In this episode, we’re thrilled to welcome Ami Mallon, (https://www.linkedin.com/in/ami-mallon/) Vice President of Brand Development and Medical Education at RescueMD (https://rescuemd.com/). With years of experience in the beauty industry, Ami shares her inspiring journey from her childhood fascination with beauty in her grandmother’s makeup drawer to becoming a respected leader.
We dive into invaluable insights on crafting a compelling brand story, the power of authenticity, and why clinical trials and market research are essential for success. Ami’s advice on brand development, transparency, and overcoming industry challenges will leave you motivated to elevate your own brand.
Key Discussion Points:
Champion your brand story with authenticity and transparency to build meaningful connections.
Invest in market research and customer feedback for sustainable, long-term growth.
Strengthen your product claims through scientific validation to establish trust and credibility.
6 Feb 2025
The Truth About Skincare Marketing No One Tells You
Standing out in the beauty industry can feel like an uphill battle, but building a brand that truly shines doesn’t have to be.
In this episode, we’re joined by beauty marketing expert Elise Markowitz, who shares the essential tools and tactics to help you get noticed. From crafting relatable stories that connect with your audience to leveraging social media for maximum impact, Elise breaks down the key strategies every beauty entrepreneur needs to thrive in this competitive space.
We dive into the power of micro-influencers, the importance of authentic content, and budget-friendly ways to grow your brand without breaking the bank. Whether you're just starting or looking to scale up, you'll leave with actionable insights to elevate your beauty brand and make it unforgettable.
Key discussion points:
Understand your audience and their challenges to craft messaging that resonates.
Social media strategies focused on quality, consistency, and the platforms your audience loves.
How to leverage micro-influencers and their loyal following to amplify your reach.
28 Jan 2025
The Anti-Aging Playbook: Ingredients, Habits, and Treatments That Work
Aging is inevitable, but losing your glow doesn’t have to be. Discover expert-approved strategies to keep your skin looking youthful and vibrant while building confidence in your beauty knowledge.
In this episode, they take a deep dive into the science of aging, exploring what causes wrinkles, fine lines, and sagging skin. Listeners will learn how to harness powerful skincare ingredients like retinoids, peptides, and antioxidants to combat these signs of aging. They also uncover the lifestyle habits that truly make a difference and highlight advanced treatments that can elevate any beauty regimen. From the basics to the latest innovations, they share insights that help spa and salon professionals, beauty entrepreneurs, and enthusiasts stay ahead in the skincare game.
Key Discussion Points:
The difference between intrinsic and extrinsic aging and how they affect the skin.
Must-have skincare ingredients: retinoids, peptides, and antioxidants.
Essential habits like sun protection, stress management, and proper nutrition.
Advanced treatments: Botox, dermal fillers, laser therapies, and microneedling.
The importance of a holistic approach to skincare and lifestyle for long-term results.
22 Jan 2025
Stop Believing These Skincare Myths!
Are we unknowingly perpetuating skincare myths in our businesses? Let’s debunk the misinformation and equip ourselves with the knowledge to better serve our clients!
In this episode, we take on some of the biggest myths in the skincare industry and back it up with science. As spa and salon professionals, it’s crucial that we separate fact from fiction to provide our clients with accurate advice and effective solutions. From clarifying the role of natural versus synthetic ingredients to understanding sunscreen’s importance year-round, we’ll share insights to enhance our expertise and client care. Let’s refine our knowledge and build trust with the right information.
Key Discussion Points:
Breaking down skincare basics: the structure of the skin and why one-size-fits-all solutions don’t work.
Common myths debunked: natural products, sunscreen, DIY skincare, and expensive product misconceptions.
Educating clients on hydration, barrier repair, and personalized regimens.
The professional advantage: why we must prioritize science and expert knowledge over social media trends.
Practical takeaways for providing informed recommendations and elevating client trust.
14 Jan 2025
Post-Launch Essentials: Building Your Beauty Brand Beyond Production
Beauty brand expert Emily Chan discusses essential steps to build a thriving business beyond production, including creating standout visuals, effective marketing strategies, and scaling for success.
7 Jan 2025
Making Your Mark: A Guide to Launching YOUR Own Beauty Brand
Ready to turn your passion for beauty into a thriving business?
In this episode, we’ll guide you through the exciting process of launching your brand through private labeling — a strategy that’s helping countless entrepreneurs build their dreams in the beauty industry. We’re sharing the insider tips and practical steps we use every day to help our clients succeed. Together, we’ll explore why defining your purpose is essential to navigating challenges and staying anchored in your vision. Whether you’re an esthetician, spa or salon owner, beauty enthusiast, or influencer with a loyal following, this episode is packed with actionable advice to make your brand launch as seamless and rewarding as possible.
In this episode, we’ll cover:
How to define your "why" and use it as your foundation for success.
The benefits of private labeling and how to get started.
Common obstacles and how to overcome them with ease.
Why launching a brand is perfect for beauty professionals and influencers.
Practical steps to help actually get your brand off the ground!
17 Dec 2024
Beyond Skin Deep: How Beauty Empowers and Transforms Lives
Andrea shares how beauty treatments empower clients, build confidence, and create positivity by tapping into deeper emotional needs and creating sanctuary-like experiences.
10 Dec 2024
Behind the Label: Navigating Buzzwords in the Beauty Industry
Beauty industry expert Andrea shares actionable tips on deciphering labels, identifying misleading claims, and balancing product performance with ethics in the "Behind the Label" episode of "Beauty Beneath".
3 Dec 2024
Strategies to make YOUR Beauty Brand Stand Out
Beauty brand strategist, Sarah Johnson, shares actionable strategies for differentiating your spa or salon and building a loyal client base through unique experiences and high-quality ingredients.
26 Nov 2024
Spa and Salon Owners' Best Kept Secret For Success!
Unlock the secret to elevating your salon or spa by creating your own product line! Discover how you can craft your own beauty brand, build deeper client trust, and boost your revenue—all while offering personalized products that reflect your expertise and passion.
In this episode of Beauty Beneath, our host, Andrea, invites you to explore the world of private-labeling. We break down how creating your own beauty brand can be a fun and accessible way to connect with clients beyond the treatment room. With private labeling, you can offer personalized products that reflect your expertise and build trust with your customers, all while keeping initial investments low. Andrea emphasizes that this approach not only enhances client relationships but also opens up new revenue streams for your business.
Key Discussion Points:
What is Private Labeling? Understanding how to create your own brand using existing tested formulas.
Building Trust: How offering personalized products can deepen client relationships and boost loyalty.
Market Opportunities: The potential for small businesses to compete with larger brands by providing tailored solutions.
Product Selection: Tips on choosing the right products that align with your brand and client needs.
Organic Growth: Real-life success stories of estheticians who have successfully integrated private label products into their services.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
1 ratings
Podcast Authority Score: 41 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
82
Social presence
0
YouTube
0
Engagement
0
Contact Beauty Beneath
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Beauty Beneath?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
