I’m your host Sophie Swinscoe, an award-winning beauty educator with over 22 years of experience in the beauty industry and more than a decade of teaching. I’ve helped over 1,000 students, build successful beauty businesses of their own. and now dedicate myself fully to empowering beauty professionals through expert education.
Whether you’re a complete beginner, thinking about stepping into the world of beauty, or ready to start your own business, this podcast is for you! I’ll be sharing insider knowledge, industry insights, business growth strategies, and real-life experiences to help you build a successful career.
Have you ever felt like your beauty business completely controls your life?I’ve been there. Working Sundays, ridiculous late evenings, answering messages at all hours, missing time with friends and family, struggling to take holidays, and even taking just TWO WEEKS of maternity leave!
After 22 years in the beauty industry, I’m sharing one of my biggest business regrets: not setting boundaries from the very beginning.
In this episode of Real Talk – Everything Beauty, I’m talking about people pleasing, learning to say no, protecting your time, setting client expectations and why being fully booked doesn’t always mean being successful.Because your business should give you freedom, not become your prison.If you’re a beauty professional who struggles to switch off, this episode is for you.
You can reach out to me https://www.instagram.com/beauty_by_sophie_nottingham/
www.beautybysophie.uk
12 Oct 2026
The Customer Journey: Are You Losing Clients Before They Even Book?
In this episode of Real Talk: Everything Beauty, I’m sharing my recent experience of organising my daughter’s 13th birthday party and how frustrating the customer journey can be!From confusing websites and unclear pricing to chasing replies and feeling like a business doesn’t actually want your custom, it’s a reminder of just how important the booking experience really is.We explore how these small things can cost your beauty business clients before they’ve even stepped through your door.Because your client experience starts long before their appointment!
Find me https://www.instagram.com/beauty_by_sophie_nottingham/
www.beautybysophie.uk
5 Oct 2026
Are You Actually Making Profit on Your Treatments? Why Your Treatment Timings Matter More Than You Think
You might be fully booked but are you actually making a profit?In this episode, I’m talking about something every beauty professional needs to understand your treatment timings and how they directly affect what you’re actually earning.It’s so easy for appointments to start running over. Making drinks, chatting, clients taking ages to choose colours or nail art, spending too long on prep, stopping to answer messages or simply not having a clear structure to your appointment. Those extra 10, 20 or 30 minutes soon add up and suddenly the treatment you thought was making you good money could actually be paying you less than minimum wage once your product costs, overheads and time are taken into account.I also talk about why this is so important for lash artists, particularly when it comes to 2-week and 3-week infills. If a client comes back with more regrowth or fewer lashes remaining, that appointment requires more work and more time and your pricing and booking times need to reflect that.We’ll cover how to work out whether your treatments are genuinely profitable, where you could be losing valuable time during appointments, how to improve your timings without rushing your clients, and why clear boundaries around appointment times and infills are essential for a profitable beauty business.Because being busy doesn’t necessarily mean you’re making money.If you’re a nail technician, lash artist, brow artist or beauty business owner, this episode will help you look at your diary very differently and make sure the hours you’re working are actually paying you properly.
You can find me https://www.instagram.com/beauty_by_sophie_nottingham/
www.beautybysophie.uk
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