Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

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No, this podcast does not typically feature guests.

Beauty Business Breakdowns

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by Allyssa Megan

5.0(5 reviews)

13 episodes

Updated Daily

Accepts GuestsHas SponsorsLocation 🇺🇸

Podcast Overview

Beauty Business Breakdowns: The Podcast I’m Allyssa 👋🏾 PR founder, brand strategist, and your guide to the business of beauty. As the founder of MEG PR, I’ve spent years turning brands into cultural powerhouses, backed by an MBA and advanced marketing training from UPenn. Think of my channel, Beauty Business Breakdowns, as the "Wall Street Journal of Beauty." Whether you're building a brand or just obsessed with the beauty and business world, I break down the strategy, consumer psychology, and business moves that determine which brands dominate and which disappear.

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Publishing Since

4/20/2026

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Recent Episodes

June 24, 2026

The Death of Toys: The Rise Of Gen Alpha Skincare & Sephora Kids

Why is an 8-year-old using anti-aging retinol?Welcome to the $4 billion beauty industry for kids. In this video, we’re going inside the "Sephora Kids" phenomenon to uncover how we went from Barbies to Skincare. We explore the toyfication of the beauty industry: a genius (and controversial) marketing shift where brands like Drunk Elephant, BYOMA, Bubble, and Glow Recipe replaced the toy aisle for Gen Alpha skincare.From the viral “Drunk Elephant Takeover” on TikTok to the literal chaos in Sephora aisles, we are witnessing a massive shift in how children are marketed to. Is this trend just harmless skincare fun, or is the beauty industry effectively ruining childhood by making 9-year-olds obsessed with anti-aging?If you’ve seen the Sephora Kids memes or wondered why skincare is the new Barbie, this deep dive is for you.Watch the full video on Youtube: <a href="https://youtu.be/tt2EdMDeIkQ" rel="noopener noreferrer">https://youtu.be/tt2EdMDeIkQ</a>&list=PLXHUmpTjF7qiz9SZ7knzxTu3kFsV8n3dB 📌Chapters00:40 The Death of the Toy Aisle02:02 From Barbies to Skincare: The Death of Play03:02 The Drunk Elephant Takeover: Marketing to Gen Alpha04:14 Glow Recipe & the "Aesthetic" Trap: How it Started05:16 Why 8-Year-Olds Want Retinol06:00 The Bubble Strategy: Making Skincare Feel Like a Toy07:00 The $4 Billion Tween Takeover: What’s Next?Do you think the "toyfication" of skincare is harmless, or are we forcing kids to grow up too fast? Drop your thoughts in the comments! Follow me for more industry deep dives: YouTube: @allyssamegan Instagram: @beautybusinessbreakdowns

June 16, 2026

Bath & Body Works: Mall Royalty to Discounted Disaster

How did Bath & Body Works, once the undisputed royalty of American Mall retail, become victim to their own discounts?!Bath & Body Works launched alongside giants like Victoria’s Secret, Abercrombie & Fitch, and Express. It pretty much defined the scent, body creams, and fragrances of an entire generation. But in recent years, the brand has struggled to maintain its premium status, falling into a cycle of endless promotions and "coupon-fed" growth.In this video essay, we dive deep into the business history of Bath & Body Works. We explore its origins within Les Wexner’s L Brands empire, the legal drama with The Body Shop, and the specific PR and marketing pivots that led to its current identity crisis. Can Bath & Body Works survive its new personal care reboot or has the "Promotion Trap" devalued the brand forever?In this video, we cover:✅ The aggressive expansion of L Brands (Victoria's Secret, Abercrombie & Fitch, Lane Bryant, etc.)✅ The copycat controversy with The Body Shop✅ Why their influencer and PR strategies failed to land✅ The moment the "Promotional Formula" stopped workingIf you enjoy beauty retail deep dives and brand post-mortems, subscribe for more!📌 Chapters:0:30 The Rise of a New Mall Giant1:15 The L Brands Era: Victoria’s Secret, Lane Bryant, & Abercrombie4:00 The Body Shop Dispute: Borrowing the Brand Strategy?5:00 The Influencer Marketing Strategy That Never Was7:28 About MEG PR8:10 When Bath & Body Works Discounts Stopped Working9:12 The Fall of Bath & Body Works Personal Care Empire Watch the full breakdown on Youtube! <a href="https://youtu.be/0Jtwe44gyjo" rel="noopener noreferrer">https://youtu.be/0Jtwe44gyjo</a>&list=PLXHUmpTjF7qhFR6YZfiQV-mfphW5d3JRK

June 4, 2026

How Selena Gomez Turned Pain Into A $2 Billion Beauty Empire

Selena Gomez was quietly falling apart, then she launched a beauty brand...In this video, we break down the rise of Rare Beauty, how Selena’s personal struggles shaped the brand, and why some people are now questioning what’s really behind its mission. Watch the full video on Youtube: <a href="https://youtu.be/dd3vAzZrDKo" rel="noopener noreferrer">https://youtu.be/dd3vAzZrDKo</a>&list=PLXHUmpTjF7qhKBMnxk2wAJt9k5X_0kKwM📌 Chapters:0:45 – Why Everyone's Obsessed with Selena Gomez and Rare Beauty1:45 – Selena Gomez’s Journey: From Disney Star to Mental Health Advocate4:35 – How Rare Beauty Was Born: The Brand That Broke the Mold7:30 – The Rare Beauty Impact Fund Controversy Explained📸 Follow me for more insights:📹 YouTube: @allyssamegan📸 Instagram: @beautybusinessbreakdowns💬 What do you think? Do you think Rare Beauty’s mission is as innocent as it seems or just smart marketing? Drop your thoughts in the comments!

13 total episodes available

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What is Beauty Business Breakdowns?: Beauty Business Breakdowns: The Podcast

I’m Allyssa 👋🏾 PR founder, brand strategist, and your guide to the business of beauty. As the founder of MEG PR, I’ve spent years turning brands into cultural powerhouses, backed by an MBA and advanced marketing training from UPenn.

Think of my channel, Beauty Business Breakdowns, as the "Wall Street Journal of Beauty." Whether you're building a brand or just obsessed with the beauty and business world, I break down the strategy, consumer psychology, and business moves that determine which brands dominate and which disappear.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: No, this podcast does not typically feature guests.

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