Beauty in Five is the daily five-minute brief on the beauty business: the five stories that matter, every weekday. Launches, M&A, retail and the shifts moving skincare, colour, fragrance and hair, across prestige and mass. Curated daily, sourced and straight. For brand, retail and indie, and everyone building the category. Walk in already caught up. In the know. In five.
L'Oréal Beats Consensus as China's Online Beauty Slips
L'Oréal reported nine-month sales of 35.33 billion euros, up 6.9 percent like-for-like, with third-quarter growth of 7.7 percent ahead of a Visible Alpha consensus of 5.9 percent, per Reuters, while Global Cosmetics News, citing Jefferies, reports China's online beauty market contracted 6 percent year on year in September. Procter and Gamble raised its forecasts with beauty driving the quarter, per Premium Beauty News with AFP, and Puig posted record third-quarter net revenue of 1.39 billion euros on make-up, niche fragrance and Asia-Pacific. Also moving: Nivea Sun's five-year Tour de France deal, Ukrainian-German manufacturer 2K suspending production after a strike on its Khmelnytskyi plant, Unilever selling first-aid brand Welly, and Very Great launching Haeze exclusively at Target.
22 Oct 2026
UK Moves on Cosmetic Cowboys, Puig Hits a Record
The UK Government has proposed restricting liquid BBLs, vampire facials, deep peels and other high-risk treatments to qualified healthcare professionals, banning cosmetic surgery for under-eighteens and adding criminal offences, per Cosmetics Business. Puig posted record third-quarter net revenues of 1.4 billion euros, up 7.2 percent, with makeup its fastest-growing segment, and La Roche-Posay launched the first US Anthelios sunscreen with bemotrizinol, the first new OTC filter approved since 1999. Reuters reports Galderma, Natura and L'Oreal each testing treatments for the volume loss linked to GLP-1 weight loss, with Interparfums, Sephora UK, Chanel's Capsum sale and an Estee Lauder appointment also moving.
21 Oct 2026
Sephora Shuts France, China Beauty Slips
Sephora closed its French stores after weekend demonstrations turned violent, with Europe and Middle East President Catherine Spindler citing team safety in a LinkedIn post, per Cosmetics Business and Global Cosmetics News. Jefferies' China online beauty tracker, reported by Investing.com, shows the market down 6 percent in September year on year, with L'Oreal and Estee Lauder soft and local brands gaining share. Also: a Kearney study finds beauty deal volume up and median deal value down in 2025, and Chanel sold its majority stake in manufacturer Capsum to Motion Equity Partners, both per WWD Beauty.
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