Because Growth Matters is the podcast for sales professionals, business leaders, and growth-driven teams ready to rethink how they lead, coach, and grow.
Hosted by Daniel Robus, each episode explores the 1% shifts that drive extraordinary growth through conversations with sales managers, C-suite executives, and standout leaders.
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The Real Reason Coaching Fails in Most Organisations
Most organisations say they coach their people but very few actually do it well.
Daniel is wrapping up Season Two of Because Growth Matters with a solo episode to reflect on the themes that kept showing up across every conversation.
From elite sport to sales leadership, hiring, culture, customer success and even the nonprofit world, one powerful thread ran through it all. Coaching works when it is done properly.
While many organisations talk about coaching, most struggle to implement it in a consistent and effective way. Coaching often becomes the first meeting cancelled and the last activity measured, despite its proven impact on performance and revenue.
Daniel breaks down why coaching fails in practice, including the coaching illusion where managers confuse firefighting, deal reviews, or group updates with real coaching.
Daniel introduces a simple and practical coaching framework used within Growth Matters, including the ICE coaching model and a three step coaching process that managers can apply immediately.
Timestamps:
00:00 Key themes from Season Two
01:45 Why coaching drives performance and development
07:02 What guests taught us about effective coaching
11:06 Why coaching needs structure and cadence
14:27 Making coaching part of everyday management
16:17 The ICE coaching model explained
20:18 Practical coaching tips for managers
Thank you to everyone who’s tuned into Season 2 and supported the show! If you enjoyed the season, please make sure to subscribe and rate the show 5 stars⭐️
Would you like to be a guest on Because Growth Matters or learn more about working with Growth Matters International? Fill out the application form HERE. (https://growthmattersintl.membrain.com/Form/534d142c-fcbc-46ac-801a-3f0c6d15f567)
Connect with Daniel:
LinkedIn: Daniel Robus (https://www.linkedin.com/in/danielrobus/)
Website: https://www.growthmattersintl.com (https://www.growthmattersintl.com)
2 Feb 2026
Leadership Lessons From Two Decades in Nonprofit Work with Julie-Anne Savarit-Cosenza
Today's episode looks at what long term community change really looks like when it is built slowly, intentionally, and with deep trust.
Daniel sits down with Julie-Anne Savarit-Cosenza, founder and Executive Director of African Education Program, to explore what it truly takes to create lasting impact in communities, not just short term feel good results.
Julie-Anne shares how a teenage service project evolved into a two decade commitment to education, leadership, and community development in Zambia and Rwanda.
She opens up about the realities of nonprofit leadership, the complexity of donor relationships, and why real change cannot be rushed or scaled overnight without losing its heart.
They explore trust based philanthropy, community led development, leadership in under resourced environments, and the emotional and operational realities of working in the nonprofit sector.
Julie-Anne also reflects on the lessons she wishes she had known earlier, including sustainability, fundraising, and the importance of investing for the long term.
Timestamps:
00:00 Intro to Julie-Anne Savarit-Cosenza and her work01:44 How Julie-Anne first arrived in Zambia and what drew her there02:27 How African Education Program began and why it started04:42 What daily life looks like living and working in Zambia08:30 The real impact African Education Program has on communities15:45 How the organisation is funded and the role of donors19:07 What it takes to stand out in the nonprofit space20:47 How the programme has helped reduce early pregnancy rates24:07 The realities and pressures of leading a nonprofit organisation28:44 Building trust and maintaining long term donor relationships32:53 Advice for businesses thinking about corporate social responsibility35:14 Looking back on 20 years of lessons, growth, and impact38:38 How you can support the work and get involved
If you enjoyed this episode, make sure to subscribe so you never miss a conversation.
Would you like to be a guest on Because Growth Matters or learn more about working with Growth Matters International? Fill out the application form HERE. (https://growthmattersintl.membrain.com/Form/534d142c-fcbc-46ac-801a-3f0c6d15f567)
Connect with Daniel:
LinkedIn: Daniel Robus (https://www.linkedin.com/in/danielrobus/)
Website: https://www.growthmattersintl.com (https://www.growthmattersintl.com)
Connect with Julie- Anne:
Julie-Anne’s LinkedIn: Julie-Anne Savarit-Cosenza (https://www.linkedin.com/in/julie-anne-savarit-cosenza-48985627/)
Website: https://africaneducationprogram.org (https://africaneducationprogram.org)
Instagram: https://www.instagram.com/africaneducationprogram (https://www.instagram.com/africaneducationprogram)
LinkedIn: https://www.linkedin.com/company/african-education-program (https://www.linkedin.com/company/african-education-program)
YouTube: https://www.youtube.com/@africaneducationprogram3199 (https://www.youtube.com/@africaneducationprogram3199)
26 Jan 2026
What Great Sales Managers Do Differently with Olivia Lockwood
Sales performance doesn’t break because people are lazy. It breaks when leaders miss the behaviours that actually drive results!
In this episode of Because Growth Matters, Daniel sits down with sales consultant, coach and facilitator Olivia Lockwood for a practical conversation about what really drives sales performance.
Olivia shares how her childhood across Jamaica, the US and beyond shaped her grit, resilience and people first leadership style. She unpacks why great sales leadership is less about heroics and more about behaviour and consistency.
Daniel and Olivia explore what sales managers often get wrong, why forecast accuracy is one of the clearest signals of leadership effectiveness, and how true customer centricity means helping customers even when your solution is not the right one.
Timestamps
00:00 Introduction to Olivia and her background
01:43 Childhood lessons that built grit and resilience
02:44 What grit really means in real life
04:15 The biggest misconceptions about Jamaica
07:23 Olivia’s early career and entry into sales
09:58 Life as a flight attendant and service lessons that stuck
13:01 Why sales still matters after decades in the field
15:33 Where sales managers unintentionally hold teams back
18:31 Consulting, behaviour change and true customer centricity
25:42 How better pipeline reviews improve forecast accuracy
29:31 What healthy pipelines actually look like
29:55 Making behaviour change stick in sales teams
30:23 Commitment, reinforcement and celebrating progress
33:08 How sales managers should balance priorities
36:17 Top advice for first time sales managers
41:41 Why consent matters in leadership
43:41 Intention versus impact and repairing trust
48:51 The 1% that leads to big changes
If this episode resonated, hit subscribe so you never miss a conversation like this. Share it with a sales leader who needs a fresh perspective, and leave a rating or review to help more people find the show.
Would you like to be a guest on Because Growth Matters or learn more about working with Growth Matters International?
Fill out the application form HERE. (https://growthmattersintl.membrain.com/Form/534d142c-fcbc-46ac-801a-3f0c6d15f567)
Connect with Daniel:
LinkedIn: Daniel Robus (https://www.linkedin.com/in/danielrobus/)
Website: https://www.growthmattersintl.com (https://www.growthmattersintl.com)
Connect with Olivia:
LinkedIn: Olivia Lockwood (https://www.linkedin.com/in/oliviarlockwood/)
Website: https://www.openupcoaching.com/ (https://www.openupcoaching.com/)
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