Become a Podmaster - The Podcast

About Become a Podmaster - The Podcast

Become a Podmaster™ is a practical podcasting guide for creators who want to launch, grow, and monetize their podcasts with purpose. Hosted by Hendrik and Ethan Baird, the series builds on the foundational ideas in the Become a Podmaster™ book, but goes further—exploring real-world strategies, success stories, and tough lessons from experienced podcasters and industry professionals. Across three seasons, the podcast covers everything from defining your show’s niche and building an audience, to mastering production, marketing, and sponsorship. Each episode blends expert insight with clips from interviews, giving you both high-level advice and actionable takeaways. Whether you’re starting from scratch or refining an existing show, Become a Podmaster™ helps you move from idea to impact with clarity and confidence. Read the book for structure—then use the podcast to bring it all to life.

Publisher

Baird Media

Category

education · technology

Language

en

Explicit

No

First episode

6 Jul 2023

Latest episode

10 Jul 2025

Latest episodes

3 of 20 episodes have a transcript.

1. 

   10 Jul 2025

   The Power of Community: Solid Gold, the SAPG, and the Future of Podcasting

   In this special bonus episode, Hendrik and Ethan shine a spotlight on the two driving forces behind this season: Solid Gold Podcasts and Audiobooks, and the South African Podcasters Guild (SAPG). From professional studios that go beyond just gear, to thriving communities that turn questions into breakthroughs, this episode explores why no podcaster should go it alone. You’ll hear from Gavin Kennedy, Paulo Dias, and Jonathan Warncke as they share the origin story of the Guild, the value of expert support, and what sets South African podcasting apart. Plus, a behind-the-scenes look at the first SA Podcast Awards and the evolving definition of what a “podcast” really is. Whether you're an indie podcaster, a seasoned creator, or just getting started, this episode will leave you inspired to plug into something bigger.

2. 

   26 Jun 2025

   Become a Podmaster™ S3E7 Making Social Media Work for Your Podcast

   Hendrik and Ethan discuss how podcasters utilize social media platforms like Instagram, TikTok, YouTube, and LinkedIn to cultivate a dedicated audience, emphasizing native content creation and community engagement in this episode.

3. 

   17 Jun 2025

   Become a Podmaster™ S3E6 The Role of Storytelling in Building a Personal Brand

   Hosts Hendrik and Ethan discuss the pivotal role of storytelling in podcasting forges a personal brand, emphasizing authenticity and consistency to cultivate listener loyalty.

Inside a recent episode

S2E6 - Podcasting Pro Hacks: Master Preparation, Production, Promotion!

Published 12 Jun 2024 · Transcript excerpt

[…] You need to view your podcast the same way. I'm going to do this checklist of steps every single time. Even though I may have it memorized, I'm not going to deviate from it because I want to make sure everything's in place so that the quality and the outcome I'm looking for is actually going to be possible. You've got to treat your podcast as a strategic investment, don't you? Each episode must have a very specific outcome. And then you must systematically organize all your tasks so that you can achieve those goals. It's almost like having a template of, you know, things you need to do on a weekly and a daily basis and a monthly basis to satisfy those goals. […]

Podcast Authority Score: 30 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

60

Social presence

0

YouTube

0

Engagement

0