About Becoming Girlilla - How To Be Good Online & In Real Life
Musings on marketing, digital culture, creativity, branding, audience building, and whatever else feels worth talking about. The online world changes fast, and this channel is a space to unpack what’s real, what’s working, and what actually matters. Hosted by Jennie Smythe, Founder & CEO of Girlilla Marketing and team.
We used AI to help us narrate these very human created blogs so we can spend more time helping others. Thanks for listening. Be good online... and in real life!
Read more at girlillamarketing.com/blog
Follow us @girlillamarketing
In this blog, Jennie is reflecting on Kenny Chesney’s recent legal battle involving a celebrity impersonator and what it brings to light about the way we navigate trust online. From artists and their teams trying to protect fans to the platforms where these scams happen, Jennie takes a closer look at who should be responsible and why this problem is so much bigger than any one celebrity.
We used AI to help us narrate these very human created blogs so we can spend more time helping others. Thanks for listening. Be good online... and in real life!
Read more at girlillamarketing.com/blog
Follow us @girlillamarketing
21 Sept 2026
Stay Cool, Summer!
In this blog, Jennie is reflecting on a summer night spent seeing AC/DC live in Las Vegas with her kids and the unexpected reminder the experience offered about authenticity, relevance, and being a fan. From staying true to who you are to creating a sense of community, AC/DC proves that you don’t have to chase what’s trending to stay relevant.
We used AI to help us narrate these very human created blogs so we can spend more time helping others. Thanks for listening. Be good online... and in real life!
Read more at girlillamarketing.com/blog
Follow us @girlillamarketing
26 Aug 2026
Think Before You Prompt: A Guide to Using AI Responsibly
On this blog, Ashley, Chief Marketing Officer at Girlilla Marketing, is breaking down how to use AI professionally and responsibly, including what to consider before you prompt. From protecting sensitive information to understanding privacy settings, listen now to learn a few simple ways to use AI more thoughtfully at work.
We used AI to help us narrate these very human created blogs so we can spend more time helping others. Thanks for listening. Be good online... and in real life!
Read more at girlillamarketing.com/blog
Follow us @girlillamarketing
21 Jul 2026
Christmas In July
In this blog, Conley Sweeney, Senior Account Director at Girlilla Marketing, explains why the best holiday campaigns start long before the holiday season. She shares practical strategies for setting goals, planning content, engaging your audience, budgeting for ads, and creating assets early to help artists, brands, and organizations stay ahead of the end of year rush.
We used AI to help us narrate these very human created blogs so we can spend more time helping others. Thanks for listening. Be good online... and in real life!
Read more at girlillamarketing.com/blog
Follow us @girlillamarketing
25 Jun 2026
Social Media's Most Valuable Asset: Community
In this episode, Stevie Escoto, Senior Managing Director of Girlilla Marketing, explores the real power behind one of marketing's most overused words: community.
Stevie breaks down how social media, at its best, brings people together around shared interests, needs, and purpose. She also walks through the community-building tools available on every major platform and how to use them effectively.
We used AI to help us narrate these very human created blogs so we can spend more time helping others. Thanks for listening. Be good online... and in real life!
Read more at girlillamarketing.com/blog
Follow us @girlillamarketing
2 Jun 2026
We’re Marketers, Not Magicians.
In this episode, Jennie Smythe, CEO & Founder of Girlilla Marketing, breaks down the reality of digital marketing, artist development, social media pressure, and why building real fan connection matters more than chasing algorithms.
From owned media to creator burnout, this conversation is a reminder that great marketing starts with authentic storytelling online and offline.
We used AI to help us narrate these very human created blogs so we can spend more time helping others. Thanks for listening. Be good online... and in real life!
Read more at girlillamarketing.com/blog
Follow us @girlillamarketing
2 Jun 2026
How To Quit A Job
In this episode, Jennie Smythe, CEO & Founder of Girlilla Marketing, reflects on her own career journey from job hopping and emotional exits to leading her own team at Girlilla.
Through stories from both sides of the hiring process, Jennie shares lessons on workplace integrity, professional relationships, leadership, and why how you leave a job can impact your future just as much as how you got it.
We used AI to help us narrate these very human created blogs so we can spend more time helping others. Thanks for listening. Be good online... and in real life!
Read more at girlillamarketing.com/blog
Follow us @girlillamarketing
2 Jun 2026
Team/Work
In this episode, Jennie Smythe, CEO & Founder of Girlilla Marketing, shares a personal story about learning leadership lessons through youth soccer and how those experiences shaped the way she runs a digital marketing business today.
From wanting all the glory to understanding the importance of teamwork, communication and supporting others, this audio blog explores how sports teach valuable lessons about leadership, competition, integrity and workplace culture.
We used AI to help us narrate these very human created blogs so we can spend more time helping others. Thanks for listening. Be good online... and in real life!
Read more at girlillamarketing.com/blog
Follow us @girlillamarketing
2 Jun 2026
Shhh Privacy Please!
In this episode, Jennie Smythe, Founder & CEO of Girlilla Marketing, breaks down why creators, artists, and brands need to stop treating social platforms like partnerships and start treating them like what they really are, channels for growth.
From audience ownership and email databases to platform dependency, algorithms, and the creator economy, Jennie shares a grounded, practical perspective on building sustainable digital businesses beyond vanity metrics and follower counts. A thoughtful conversation about future-proofing your audience, investing in owned platforms, and creating meaningful fan connection in an increasingly chaotic online world.
We used AI to help us narrate these very human created blogs so we can spend more time helping others. Thanks for listening. Be good online... and in real life!
Read more at girlillamarketing.com/blog
Follow us @girlillamarketing
2 Jun 2026
The Internet: A Love Letter
In this episode, Jennie Smythe, Founder & CEO of Girlilla Marketing, reflects on the early days of the internet and why the digital growing pains we’re experiencing today aren’t as new as they seem.
From the rise of online communities and infinite media access to regulation, monetization, and the constant cycle of disruption, Jennie shares a thoughtful perspective on how digital culture continues to evolve across generations. A grounded conversation about change, technology, relevance, and why the internet has always been both chaotic and full of possibility.
We used AI to help us narrate these very human created blogs so we can spend more time helping others. Thanks for listening. Be good online... and in real life!
Read more at girlillamarketing.com/blog
Follow us @girlillamarketing
2 Jun 2026
The Ever-Changing World of Digital Monetization
In this episode, Lindsey Feinstein, Senior Account Director at Girlilla Marketing, breaks down the ever-changing world of digital monetization and what creators, brands, and artists need to understand heading into 2026.
From platform payout programs and subscriptions to affiliate marketing and creator incentives, Lindsey shares a grounded, real-world perspective on how monetization has evolved and why authenticity, adaptability, and diversification matter more than ever in today’s digital landscape.
We used AI to help us narrate these very human created blogs so we can spend more time helping others. Thanks for listening. Be good online... and in real life!
Read more at girlillamarketing.com/blog
Follow us @girlillamarketing
2 Jun 2026
2026 Reset
In this episode, Jennie Smythe, Founder & CEO of Girlilla Marketing, breaks down how the digital landscape has shifted heading into 2026 and why it’s time to stop looking at social platforms through a “then vs. now” lens.
A grounded, real-world take on marketing, culture, and how to stay focused in a constantly changing online world.
We used AI to help us narrate these very human created blogs so we can spend more time helping others. Thanks for listening. Be good online... and in real life!
Read more at girlillamarketing.com/blog
Follow us @girlillamarketing
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