Becoming You Podcast

About Becoming You Podcast

It's time to become YOU and turn your dreams into reality! Each week former corporate executive turned business and lifestyle designer, Rebecca Cafiero, will bring you inspiring guests, lifestyle and business tips and tools to empower you to BE your best, so you can design a life and business you love! Give yourself permission to BE who you are uniquely meant to be while taking massive action to live your passions!

Publisher

Rebecca Cafiero

Category

business · education

Language

en

Explicit

No

First episode

14 Apr 2019

Latest episode

17 Nov 2025

Latest episodes

18 of 258 episodes have a transcript.

1. 

   17 Nov 2025TRANSCRIPT

   Building in Sicily: Startup Dreams and Sacred Days

   Welcome back, or "ciao amici"! In this deeply personal catch-up episode, I'm pulling back the curtain on the last 90 days, an adventure that's included moving the entire family (and dog!) to Sicily for a sabbatical AND launching a beta product, PitchWell. It's been a time of immense "good and growth, the hard and the holy". I'm sharing what it's really like to live abroad past the "vacation phase", navigate being a beginner again, and build a startup from Sicily. This episode is part travel diary, part startup update, and all about what happens when you say yes to the things you "can only imagine". In This Episode, I Share: The launch and growth of PitchWell, the AI-powered visibility platform, and what it was like to ship the next version from Sicily. The "good" of living in Italy: increased family time, daily walks, and dinners together. An update on learning the language (I've graduated from survival A1 to elementary A2!). How this adventure is building "chosen resilience" for the whole family, instead of resilience that comes from trauma. A story about my nine-year-old son's newfound confidence and a rainy crepe adventure. The "growth" (or hard parts): the mental load, the 9-hour time zone difference for calls, and the nightly exhaustion from being a beginner. The incredible creative energy of Sicily and how it feels like a "magic school". The difference between transparency (sharing when it's wrapped in a bow) and vulnerability (sharing while you're still in it). Why I'm practicing "devotion over discipline". What you can expect for the new season of the Becoming You podcast. Favorite Quotes: "I was giving you a preview of season my life that I didn't even understand how it was going to unfold." "We're past the vacation phase." "It's chosen resilience instead of like resilience that you have to survive." "I think Italy's made me a beginner again and I think I was afraid to be a beginner." "Transparency is sharing when it's like wrapped up in a bow... Vulnerability is sharing while we're still in it." "If you are imagining it, which means that you can create it." "Visibility is a devotion to your gifts. It's not a performance." "Show up authentically and you never need to show up perfectly." "If you've ever wondered if you peeked, you haven't." 🌿 Resources & Links: 📖 Download your free copy of the Balance Blueprint – a simple tool to help you reset your week and bring more clarity, joy, and intention into your everyday rhythm: https://bit.ly/rebeccasbalanceblueprint 📲 Subscribe for more soulful, strategy-filled episodes: https://www.youtube.com/rebecca.cafiero

2. 

   17 Nov 2025TRANSCRIPT

   Do It Fat: Reclaiming Visibility, Worth, and the Space You Deserve with Sara Chambers

   Sara Chambers is a brand strategist, TEDx speaker, best-selling author, and the CEO of Elly and Nora Creative, a full-service agency that builds brave, bold, brag-worthy brands for entrepreneurs who are ready to lead with purpose and power. With a background in marketing, PR, and communications for nonprofits and a variety of personal and lifestyle brands, Sara has spent nearly two decades helping thought leaders clarify their message, amplify their mission, and own their space. She's also the founder of Chicks Who Give a Hoot, a nonprofit mobilizing women entrepreneurs as a force for good through media, mentorship, and community. Do It Fat is her first book. Proceeds from the first week of sales will benefit The Body Positive https://thebodypositive.org/, a nonprofit dedicated to fostering self-love, body trust, and empowerment. This partnership reflects the book's core message: that healing self-worth leads to greater agency, mental well-being, and autonomy. In This Episode, We Share: The staggering statistic: 85% of women surveyed in the U.S. have delayed a major life opportunity simply because of how they felt in their body. How the weight loss industry (over $70B annually in the US) and the beauty industry ($100B globally) use shame as a business model and create problems to sell you solutions. Why body hatred isn't a personal failing, it's culturally conditioned and tied to capitalism. A discussion on how body trends (from heroin chic to Brazilian butt lifts ) are designed to keep women chasing an ever-moving goalpost. Sara's personal journey: why losing a significant amount of weight was more triggering than she expected and didn't solve the underlying issues. Rebecca's personal story about getting breast implants in her 20s and later having them removed for her health and as an example for her daughter. Why this conversation isn't just about weight, it's also about aging and other forms of physical criticism. The critical link between branding and personal development: You can't fully embody your brand if you haven't done the "inside job". Favorite Quotes: "How much impact has stayed silent and quiet and unseen... because women have not brought their ideas... because they didn't like what they saw in the mirror." "How much soul joy has been suffocated because of the lack of personal permission to show up as you are?" "Shame is absolutely a business model." "It doesn't matter if you're a size 2 or a 22, looking in the mirror with eyes of criticism is a universal experience." "Happiness is when your expectations meet the outcome... We're trying to change the outcome and what I'm saying is can we change the expectations?" "You will never see a side by side before and after picture of my body change... I'm not done. My body is not over. And it's always changing." "The body that you live in is not determinant of whether or not you are good enough for that opportunity." "You don't owe the world a smaller version of yourself. You just owe it the truest one." 🌿 Resources & Links: Get Sara's Book & Free Workbook: Visit doitfatbook.com to buy Do It Fat: An Unapologetic Guide for Taking Up More Space Regardless of Your Size and download the free companion workbook with journaling prompts and bonus resources. Connect with Sara: Follow her on Instagram @SaraChambersCreative and learn more about her branding agency at LAnoraCreative.com. 📖 Download your free copy of the Balance Blueprint – a simple tool to help you reset your week and bring more clarity, joy, and intention into your everyday rhythm: https://bit.ly/rebeccasbalanceblueprint 📲 Subscribe for more soulful, strategy-filled episodes:https://www.youtube.com/rebecca.cafiero Do It Fat Book https://www.doitfatbook.com/ Personal Website https://www.sarachamberscreative.com/ Agency Website https://ellyandnoracreative.com/ Non-Profit https://chickswhogiveahoot.com/ Podcast - Chicks Who Give A Hoot https://podcasts.apple.com/us/podcast/chicks-who-give-a-hoot/id1190961475

3. 

   3 Aug 2025TRANSCRIPT

   Behind the Scenes of PitchWell: Empowering Human Voices in an AI World

   Host Rebecca Cafiero shares the origin story and behind-the-scenes development of her AI-powered visibility platform, PitchWell, revealing how to humanize AI for authentic thought leadership.

Inside a recent episode

Building in Sicily: Startup Dreams and Sacred Days

Published 17 Nov 2025 · Transcript excerpt

[…] And I let's see when will this come out Monday? Well, it's tomorrow if you hear it where I'm doing a workshop called the authority switch. But I'm sure I'm going to be doing this many more times is when when I realize that pitch will really could solve for the problem of making PR easy, making PR easy even a person won't know that it doesn't know anything about PR. I realized in order for it to really be easy PR couldn't feel like something separate from content because we all know we have to create content social or emails or whatever you're creating. But I was like it has to feel like an extension or even better, which is what our clients have experienced. […]

Who has been a guest on Becoming You Podcast

Names identified in recent episode analyses. Showing up to five guests.

• Igino Cafiero
• Tracy O’Malley
• Alessia Citro
• Amanda Walker
• Julie Costa

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

67,060

Score snapshot 15 Sept 2025

Apple Podcasts (US)

4.9 / 5

247 ratings

Spotify

5.0 / 5

5 ratings

Podcast Authority Score: 92 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

96

Social presence

97

YouTube

76

Engagement

96

Contact Becoming You Podcast

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Becoming You Podcast