Are you looking for a reliable B2B marketing resource? Join veteran marketing practitioners and Beeline founders Issa Aviles and Mae Rivera-Moreno, as they discuss all things B2B Marketing. Each episode will contain useful information for Business Owners and B2B Marketers. If you need new insights and a different take on B2B sales and marketing practices, then this show is for you!
In this episode of Bee to Bee: A B2B Marketing Podcast, hosts Mae and Issa delve into the most impactful trends shaping B2B marketing in 2024. From leveraging LinkedIn's organic opportunities to harnessing the power of AI, we explore how these trends are transforming the way we do marketing.
Listen now to hear:
LinkedIn for Organic Opportunities
EEAT Content (Expertise, Experience, Authority, Trust)
CRM and Marketing Automation
Personalization
AI in Marketing
Want to learn more about Beeline? Visit us at www.beeline.com.ph
Links and Resources:
For the latest B2B Marketing resources, tips, and tricks, visit our website: www.beeline.com.ph (http://www.beeline.com.ph/)/
To listen to our other episodes, click here: https://open.spotify.com/show/0OcWsSEn4ThzrxHcc748OS?si=9bc31c8d7a354e59 (https://open.spotify.com/show/0OcWsSEn4ThzrxHcc748OS?si=9bc31c8d7a354e59)
To schedule a consultation, click here:
https://engage.beeline.com.ph/meetings/ellji (https://engage.beeline.com.ph/meetings/ellji)
To send us any feedback, comments, and suggestions, click here: consult@beeline.com.ph (mailto:consult@beeline.com.ph)
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22 Nov 2023
On Women Leadership and Sustaining a Hybrid Work Culture
In this episode, Mae and Issa talk about leadership, building a business, and maintaining a vibrant hybrid work environment with guest hosts Jolina and Jak Kahn of KahnDo Consulting.
Listen now to hear:
Finding our niche: Starting Beeline (1:23)
Culture and values for hybrid work (7:00)
Espousing empathic marketing (13:30)
Is maintaining diversity a challenge? (16:19)
Advice for aspiring business leaders (19:07)
Want to learn more about Beeline? Visit us at www.beeline.com.ph
Links and Resources:
For the latest B2B Marketing resources, tips,
and tricks, visit our website: www.beeline.com.ph (http://www.beeline.com.ph)/
To listen to our other episodes, click here: https://open.spotify.com/show/0OcWsSEn4ThzrxHcc748OS?si=9bc31c8d7a354e59 (https://open.spotify.com/show/0OcWsSEn4ThzrxHcc748OS?si=9bc31c8d7a354e59)
To schedule a consultation, click here: https://calendly.com/chinggay/30mins (https://calendly.com/chinggay/30mins)
To send us any feedback, comments, and
suggestions, click here: consult@beeline.com.ph (mailto:consult@beeline.com.ph)
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4 Jul 2023
Common B2B Content Marketing Mistakes
In this episode, Issa and Mae talk about the common mistakes B2B marketers make when they are planning and executing their content marketing strategies. Kae Chida, Beeline’s Content and Inbound Marketing Group Lead, joins the discussion and shares her insights on the topic.
Listen now to hear:
Why Content Marketing is essential in B2B
Quantity vs. Quality: Why generate content in the first place? What is quality content?
Common Mistakes in Content Marketing
The lost art of Storytelling
Sticking with the same content formats
Not measuring content performance
Best Practices in Content Marketing
Need help creating B2B Content? Book a consultation with us here (https://calendly.com/chinggay/30mins)!
Links and Resources:
For the latest B2B Content Marketing, resources, tips, and tricks visit our website: www.beeline.com.ph (http://www.beeline.com.ph/)/content-creation
To listen to our other episodes, click here: https://open.spotify.com/show/0OcWsSEn4ThzrxHcc748OS?si=9bc31c8d7a354e59 (https://open.spotify.com/show/0OcWsSEn4ThzrxHcc748OS?si=9bc31c8d7a354e59)
To schedule a consultation, click here: https://calendly.com/chinggay/30mins (https://calendly.com/chinggay/30mins)
To send us any feedback, comments, and suggestions, click here: consult@beeline.com.ph (mailto:consult@beeline.com.ph)
---
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8 May 2023
B2B Marketing Best Practices: Facebook feat. Chay Saputil, Chimes Founder and Chief Digital Officer, Former Meta Head of Industry
In this episode, Issa and Mae discuss how B2B organizations can best use the Meta advertising platform with special guest, Chay Saputil, Chimes’ Founder and Chief Digital Officer and Meta’s former Head of Industry.
Listen now to hear:
Changes in digital marketing
Should B2B marketers invest in Meta ads?
Best practices in targeting customers
Things that matter: Frequency, Content, and Creative
Videos vs. Static on Facebook – which performs better?
Want to know if digital advertising can help you get leads? Book a consultation with us here (https://calendly.com/chinggay/30mins)!
Links and Resources:
For the latest B2B Marketing Content, resources, tips, and tricks visit our website: www.beeline.com.ph (http://www.beeline.com.ph)
To listen to our other episodes, click here: https://open.spotify.com/show/0OcWsSEn4ThzrxHcc748OS?si=9bc31c8d7a354e59 (https://open.spotify.com/show/0OcWsSEn4ThzrxHcc748OS?si=9bc31c8d7a354e59)
To schedule a consultation, click here: https://calendly.com/chinggay/30mins (https://calendly.com/chinggay/30mins)
To send us any feedback, comments, and suggestions, click here: consult@beeline.com.ph (mailto:consult@beeline.com.ph)
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Send in a voice message: https://podcasters.spotify.com/pod/show/bee-to-bee/message
10 Mar 2023
Outsourcing Marketing: Key points to consider
In this episode, Issa and Mae discuss how outsourcing marketing can benefit companies with limited manpower and resources.
Listen now to hear:
The challenges of having to do marketing without a marketing headcount (01:32)
The many ways a company can outsource (04:27)
Outsourcing to an agency vs. a freelancer (09:00)
The ideal scenario (13:59)
Do you want to outsource your marketing to a team of experts? Book a consultation with us here (https://calendly.com/chinggay/30mins)!
Links and Resources:
· For the latest B2B Marketing Content, resources, tips, and tricks visit our website: www.beeline.com.ph (http://www.beeline.com.ph/)
· To listen to our other episodes, click here: https://open.spotify.com/show/0OcWsSEn4ThzrxHcc748OS?si=9bc31c8d7a354e59 (https://open.spotify.com/show/0OcWsSEn4ThzrxHcc748OS?si=9bc31c8d7a354e59)
· To schedule a consultation, click here: https://calendly.com/chinggay/30mins (https://calendly.com/chinggay/30mins)
· To send us any feedback, comments, and suggestions, click here: consult@beeline.com.ph (mailto:consult@beeline.com.ph)
---
Send in a voice message: https://podcasters.spotify.com/pod/show/bee-to-bee/message
24 Jan 2023
Connected Sales and Marketing: Best Practices featuring: Renzo Belardo from Sprout Solutions
Joining us for this episode is veteran B2B marketer Renzo Belardo, currently Vice President for Integrated Marketing of Sprout Solutions. Renzo shared with us some best practices he’s been implementing to ensure complete sales and marketing alignment.
Listen now to hear:
The definition of Connected Sales and Marketing and why it’s vital in B2B (03:40)
Aligning sales and marketing (06:09)
Defining a lead (09:14)
Content for every stage of the sales cycle (13:02)
Creating content for sales (21:07)
The feedback loop (25:45)
Do you need help aligning your sales and marketing strategies? Book a consultation with us here (https://calendly.com/chinggay/30mins)!
Links and Resources:
For the latest B2B Marketing Content, resources, tips, and tricks visit our website: www.beeline.com.ph (http://www.beeline.com.ph/)
To listen to our other episodes, click here: https://open.spotify.com/show/0OcWsSEn4ThzrxHcc748OS?si=9bc31c8d7a354e59 (https://open.spotify.com/show/0OcWsSEn4ThzrxHcc748OS?si=9bc31c8d7a354e59)
To schedule a consultation, click here: https://calendly.com/chinggay/30mins (https://calendly.com/chinggay/30mins)
To send us any feedback, comments, and suggestions, click here: consult@beeline.com.ph (mailto:consult@beeline.com.ph)
---
Send in a voice message: https://podcasters.spotify.com/pod/show/bee-to-bee/message
5 Dec 2022
Your Marketing Foundations Matter
In this episode, Issa and Mae discuss the marketing fundamentals you need to put in place before launching new marketing campaigns. Discover the three key steps you should take to establish a solid marketing foundation.
Listen now to hear:
Step 1: Articulating your Value Proposition (01:40)
Discover how Mae and Issa put together Beeline’s Unique Selling Proposition (02:40)
Preparing your Elevator Pitch (08:30)
Step 2: Building your Brand Identity (10:53)
Take a closer look at your website (15:27)
Step 3: Mapping out your Customer Journey (18:38)
Putting together your content plan (25:44)
Engaging your customers, even after sales (27:28)
Do you need help putting together your company’s marketing foundation? Book a consultation with us here (https://calendly.com/chinggay/30mins)!
Links and Resources:
For the latest B2B Marketing Content, resources, tips, and tricks, visit our website: www.beeline.com.ph (http://www.beeline.com.ph/)
To listen to our first B2B episode on empathy, click here (add URL)
To schedule a consultation, click here: https://calendly.com/chinggay/30mins (https://calendly.com/chinggay/30mins)
To send us any feedback, comments, and suggestions, click here: consult@beeline.com.ph (mailto:consult@beeline.com.ph)
---
Send in a voice message: https://podcasters.spotify.com/pod/show/bee-to-bee/message
7 Nov 2022
The Role of Empathy in Marketing
Empathy plays such a huge part in our marketing practice at Beeline. From really knowing our customers to anticipating what they need to knowing what they want before they know it themselves, it is crucial to be aware of how our customers tick. In this very first Bee to Bee episode, our founders, Issa and Mae, talk about why it’s important and give examples how empathy (and the lack thereof, in earlier cases) plays a huge role in our company.
Listen now to hear:
Mae and Issa introduce Beeline, what Beeline does and who they are! (00:49)
This is why Empathy is important, especially in B2B Marketing (05:55)
Identifying your target audience and building customer personas (08:35)
Being aligned with what resonates with your audience: YOU are not your customer! (16:13)
Not everything is about Lead Generation, Consideration and Purchase (24:12)
If you want to learn more about how you can integrate empathy in your marketing process, consult with us here (https://calendly.com/chinggay/30mins)!
Links and Resources:
For the latest B2B Marketing Content, resources, tips and tricks, visit our website: www.beeline.com.ph (http://www.beeline.com.ph/)
To learn more about empathy in marketing, click here: https://www.beeline.com.ph/post/empathy-the-key-to-successful-marketing-campaigns (https://www.beeline.com.ph/post/empathy-the-key-to-successful-marketing-campaigns)
To schedule a consultation, click here: https://calendly.com/chinggay/30mins (https://calendly.com/chinggay/30mins)
To send us any feedback, comments, suggestions, click here: consult@beeline.com.ph (mailto:consult@beeline.com.ph)
Follow our podcast so you can get the latest episodes!
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