The Pulse Comms Cast will help you communicate effectively with farmers and rural audiences. It’s a Pinstone podcast exploring how people, brands and organisations can cut through, build trust and land messages, using the latest insight from Pinstone Pulse and our 21 years of PR agency experience. www.pinstone.co.uk (http://www.pinstone.co.uk)
What makes farmers tune in: trust, attention and the power of podcasting
What makes farmers tune in and what keeps them listening?
In this episode of the Pulse CommsCast, Pinstone managing director Catherine Linch speaks to Ben Eagle, founder and director of RuralPod Media, about the power of podcasting to engage farming audiences.
Ben shares lessons from a decade of producing rural podcasts, including Meet the Farmers and explains why the format works well in agriculture.
Hearing from trusted farming peers sharing their experiences, Ben explained how the channel of podcasting offers more than knowledge, with connection and a valuable sense of community key to gaining audience loyalty.
Drawing on findings from our Pinstone Pulse report, Catherine and Ben explore the importance of understanding different farming audiences, speaking their language and choosing trusted voices.
They also discuss how to capture attention in the first 30 seconds, balance commercial objectives with genuine listener value and use performance data to strengthen future episodes.
This episode offers practical insight into creating content people will trust, value and return to.
3 Aug 2026
From journalism to comms and communicating with farmers in a changing world
Hosted by Pinstone MD Catherine Linch, former Farmers Guardian editor and publisher Ben Briggs shares his journey from agricultural journalism to PR and comms, exploring how social media and AI have fundamentally changed the way we communicate with farmers and rural communities. Ben and Catherine also discuss the results of a recent Pulse report, which sheds light on how farmers think and feel, and who they trust to communicate on sustainability.
10 Jul 2025
Communicating the bigger picture in regenerative farming
Clare Hill, a farmer and regenerative transition coach, shares her journey from corporate roles in sustainability and animal welfare to becoming an advocate for regenerative agriculture. Through her programme, Roots to Regeneration, Clare helps farmers navigate the complexities of transitioning to regenerative practices, focusing on the importance of storytelling and communication in driving change. By sharing both successes and challenges, Clare aims to inspire others to adopt regenerative methods, ensuring the future of farming is sustainable and resilient.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
2,963
Score snapshot 15 Sept 2025
Podcast Authority Score: 25 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
23
Social presence
0
YouTube
68
Engagement
0
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